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10:00 – Terry Starbucker on Pitching Social Media to Clients — 5 Key Questions for Potential Clients

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The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Terry Starbucker

Terry Starbucker is a service company executive who knows more than the average bear about leaderships and the social web. In his own words,

“I believe in the incredible potential of the human spirit, the vast underappreciated beauty of the earth, my wife’s smile and the love that radiates from it, long hugs and soft kisses, weddings and butterflies, honesty and courage, incurable optimism, the men and women in the arena, movies that make me laugh and cry at the human condition, the Green Bay Packers, downward dogs, a fine hot grande latte, the warmness of friendship, the spirit of SOBCon, vanilla ice cream, Elton & Bernie, the Grand Tetons, common courtesy, melodies I can’t get out of my head, amazing grace, Mom & Dad & my two sisters, servant leadership, government above hypocrisy, the daily grind, deep cleansing breaths, the power of dreams, the incredible wisdom of my grandmother, E=MC², and God and the Golden Rule.”

Terry’s focus today is …

Pitching Social Media to Clients — 5 Key Questions for Potential Clients

  • Are you ready to have public conversations?
  • How pervasive are your Social Media users in your customer base?
  • What is your sensitivity to negativity?
  • How are your current “conversational” avenues working?
  • Do you understand the medium and how to speak in it?

What other social media “pitching” questions do you have?

Terry Starbucker is an operations executive for a service company who lives in Connecticut, loves business trips to the Rocky Mountain west, is a founder of SOBCon, and posts his musings and observations about “the optimistic side of the daily grind” in Ramblings from a Glass Half Full.
Follow @starbucker at Twitter.

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