Hard Work Isn’t the Same as Great Work
Pick a passionate team at random people, tell them your vision, and hand them the best materials and power tools. Then ask them to build the new building where you’ll meet your customers. Does that make sense to you?
The passion of random people and the best tools aren’t enough to create a team to build that vision for me or for you. Key to a winning team lies in what those passionate people bring to the tools. For a quality building to be strong, functional, and efficient, the randomness of people who are passionate about building with a passel of fabulous tools won’t build anything useful if they don’t bring something more than passion to the tools.
It’s true in any team endeavor that the tools don’t deliver the great results, the people do.
Great people can build amazing things even with less than the most powerful tools.
3 Traits Winning Social Media Teams Bring to the Tools
A winning social media team is more than people who are passionate about the tools. Look at the teams who are working and you’ll find they have outstanding traits in common that fuel the ways and whys of how they choose and use social media tools.
- Brand Identity and Values – The Who — Winning social media teams are anything but random people in a group. Even at the lowest levels, they are leaders who know how to think in service to their customers and as a true ambassador of a brand. This comes as much from who they and from how they’ve been brought into the team. They’re people who share the same values and higher cause of the business and they’ve learned how to their values align with and enhance the core value proposition of the team, the business and the brand.
- Purpose and Focus — The What – Winning social media teams have focus on goals that serve those values and that value proposition. They can easily in few words what their purpose and how it fits the higher cause of the business and how it serves a brand and it’s customers. Bringing customers closer and finding meaningful ways to learn from them, serve them, and connect them to other great customers, employees and great resources is what a winning social media team is about. They way they use the tools underscore the vallues and enhance the value proposition.
- Bias Toward Action — The When – Winning social media teams pay attention so that they can be there when something needs their personal touch. They respond quickly yet within the values of their brand. Their bias toward action is timed to make things faster and easier for the customers … and all of them see communication as their responsibility — no matter their specific role. They listen, learn, and contribute when the conversation is going on … not hours later after the conversation has moved, changed, or lost it’s audience.
So what about the where AND the how?
You’ll find winning teams choose their tools they use and to be where their customers are and to use the tools their customers already use. In other words …
Winning social medias teams configure their strategy rather than trying to reconfigure their customers.
What qualities drive the winning social media teams you know?
–ME “Liz” Strauss
Work with Liz on your business!!
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