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Let Software Help Keep You on Schedule

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asoftwareRunning a business takes plenty of time and effort. In fact, most business owners will tell you there is not enough time in the day to get everything done that they want to.

With that in mind, what if your business life could be made just a little bit easier, especially when it comes to keeping your employee schedules in check?

Given all business owners must deal with when it comes to their customers, having a good repertoire with their employees is critical, especially in a day and age when more and more employees are telecommuting. Whether your employees all work under one roof or some are working from home and/or the road, keeping their schedules in sync is crucial to running a smooth operation.

Know When Your Employees Are on the Clock

Whether your company employs only a few people or hundreds of workers, keeping their days running smoothly with the right scheduling software is important for several reasons. Among them:

  • Continuity – Having a business that runs on time is important, especially given the fact that consumers have more and more choices these days with where their dollars will be spent;
  • Production – If you have employees coming and going at all hours of the day and no real schedule in place, your production schedule could suffer. The right scheduling software allows you to coordinate the proper shifts from the minute your business day begins;
  • Fairness – Face it, some offices have to deal with office politics at times. In order to keep everyone relatively happy when it comes to work schedules, having a software program in place dedicated to coordinating shifts can do wonders for your business. Its biggest attribute is it should cut down on any potential complaints from co-workers that so-and-so is not reporting for work on time and/or cutting out too early;
  • Absenteeism – As all too many business owners discover over time, absenteeism can have a profoundly negative impact on their company. Many workers can certainly have legitimate excuses for missing work, ranging from illness to injury involving themselves or a loved one. That said many others will try and milk the system, taking advantage of their bosses in the process. When this happens, not only is the employee ultimately hurting him or herself, but they are negatively impacting their place of employment. More pressure is put on other employees to pick up the slack, thereby making it more difficult for them to do their own jobs. This can also result in lower office morale, something that can ultimately have a significant impact on the company’s ability to meet the needs of customers.

If your company has essentially let employee schedules run on the fly over time, now might be a good time to turn to technology to better enforce worker schedules.

By investing in the right scheduling software, you can schedule and communicate with your hourly workers right from day one of their employment. Keeping them on schedule will ultimately keep your business on schedule with the people who matter most, your customers.

Photo credit: Image courtesy of Ambro at FreeDigitalPhotos.net

About the Author: Dave Thomas writes for a variety of websites on topics such as human resources and running a small business.

Are You Dialed-in to Telecommuting?

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atele

Communications technology is making the notion of working from home or other remote locations commonplace in today’s business world.

If your business and its employees are missing out on the convenience of telecommuting, then it’s time to give the “work from anywhere” approach a shot.

To give you a better idea of how the telecommunications atmosphere works, here are just a few advantages of going the telecommuting route with your business:

Keeping up with the Trend

Businesses all across the country are adopting a telecommuting mindset and the trend is continuing to grow.

In fact, according to the Telework Research Network, nearly 30 million Americans from all walks of life telecommute on a regular basis.

In addition, the number of telecommuters in the U.S. is expected to increase by more than 50% in the five years.

If your business is looking for a convenient, effective work alternative to the 9 to 5, then telecommuting has a number of built-in benefits for both your company and its employees.

Cost Effectiveness

Sure, telecommuting saves your employees’ money in terms of lunches, office attire, and daily commuting costs, but it also saves your business money.

Not only are telecommunication systems affordable, but telecommuting employees also reduces your business’s overhead costs.

Telecommuting employees free up more space in your office, which means you’ll save money on leased square footage.

As the following article shows, in terms of “How business phone systems can make telecommuting work”, your business can also route calls directly to your employees’ home offices. This means each telecommuter will save you money on office energy costs and your clients won’t even know they’re dealing with someone outside of the office.

Improved Productivity

Ask anyone who works 9 to 5 and they’ll likely tell you the same: schedule flexibility leads to improved productivity.

Although it may not seem like it, working from the office comes with plenty of distractions, such as disruptive employees or an environment that’s not always conducive to continuous work.

But, telecommuting provides your employees the quiet comfort of working from their own home, which oftentimes improves productivity.

With the right home environment, telecommuters can work continuously and without interruption, which means tasks, projects, and daily assignments will be completed much faster.

Increased Availability

The schedule flexibility and improved productivity that telecommuting provides leads to an increase in availability.

Telecommuting employees are able to get work done faster and more efficiently, which means they’ll have the opportunity to increase their workload. Likewise, by working from home, your employees will have the opportunity to take on assignments at any time without any 9 to 5 constraints.

Setting up the Ground Rules

As with implementing any new protocol into your business, you will need to set up some telecommuting ground rules for your employees. These might include requiring your employees to have an adequate, dependable workspace in their home.

Additionally, you may have to require your telecommuting employees to check in with you or their supervisor at least once a day. This will cover any accountability issues that may arise with employees who might take advantage of their newfound freedom.

When it comes to workplace efficiency, it’s plain to see that telecommuting can improve your business and the lives of your employees.

Photo credit: Image courtesy of Ambro at FreeDigitalPhotos.net

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including employee health and workplace productivity.

Why is SEO Not One of Your Top Priorities?

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aseo

Name your top priorities as a business owner.

There is a good chance items like keeping your finances in the black, hiring and retaining the best employees and having the best customer service going are among things you zero in on.

With that said, where does maintaining a strong SEO presence rank? Wait, you are not even up to speed on SEO for starters?

For those a little late to the game, SEO means Search Engine Optimization. If you are not familiar with it, take the time to get familiar sooner rather than later.

With more and more consumers turning to online browsing and buying, business owners must have a solid website that ranks high on Google and other search engines.

When that is not the case, your site can be hard to find in generic searches, oftentimes leaving your competitor/s to rake in the business.

Finding the Right SEO Agency

In order to get your SEO game on and rank at or near the top of your respective industry when consumers search online, working with a knowledgeable SEO Agency is a necessity.

With many business owners glued to their finances, employees and more, knowing how to pick the right SEO agency can be a daunting challenge in some cases.

Among the factors to look at include:

  • The agency’s history and reputation. Do they have a good record or a laundry list of customer complaints;
  • What kind of service are they going to offer and is customer service a top priority? Bad customer service can be detrimental to your company;
  • Does your SEO consultant/company stay on top of various changes in the industry? If they don’t, you could find yourself getting the necessary advice a day late and a dollar short. From content to links, stay on top of what Google and others do and do not like (see below), allowing you to create the best SEO plan.

Need to Change is Important

Just as you have to make alterations in how you run your business, it is also important that your SEO provider adapt to ever-changing Google moves.

Keep in mind that Google is continually providing updates to its search algorithm during the year, so your SEO expert needs to stay abreast of such changes. If he or she doesn’t, your search ranking will suffer for it.

While your SEO provider should know all the basics from A to Z, it doesn’t hurt you as a business owner to be clued in on important facets of SEO. Keyword research and density, important backlinks, relevant content and how often you update your website are among the items you want to stay on top of.

So, feeling a little more up to speed on SEO?

If you’re still facing questions without answers, consider some of these following benefits in having a strong SEO game plan:

  1. Website experience – You want consumers coming to your site to have a positive experience. If your site does not provide this, you may not see them again, but your competition likely will;
  2. Avoiding penalties – If your site’s content is stale and/or duplicative or has that spam feel to it, Google could very well hit you with a penalty that impacts your PR (page ranking). Once that happens, it can take some time for your site to get back to a positive PR;
  3. Optimization – Last but not least, having a site that is correctly optimized gives you the ability to enhance both your search engine visibility and also your stature within the online community. Google Analytics also allow you to get a better feel for who is visiting your site, therefore helping you customize your advertising and marketing outreach.

Making SEO a priority in your daily business tasks should not be an option, it should come as a necessity.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Dave Thomas writes for a variety of websites on topics such as social media and marketing your business.

Are You Dressed to Impress or for Trouble?

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adressOffice dress codes have always been a hot topic, especially for women.

One of the concerns is that there may be a double standard on expectations for how women dress over what men wear.

Sometimes this double standard seems to be spelled out while other times it may be implied through comments by co-workers and supervisors. It’s often difficult for women to know what is appropriate and acceptable.

Controversial Topic for Many

Salary.com conducted a survey about dress codes and how they affect the workplace.

Many of the respondents felt that often dress codes were never strictly enforced and weren’t part of the company’s policy. Instead, they were put in place by supervisors or department managers and at random.

The survey also showed that many employees believe that their office’s policy on attire is too lenient.

When companies are too permissive, things can go too far.

A professional dress code not only enhances the company’s image, employees often act more professional.

This survey also showed the issue with some employees “getting away” with wearing what was considered inappropriate attire.

One of the issues with establishing a dress code policy is that there are more fashion choices for women than for men. It can be difficult to address every type of clothing and either prohibit it or set up specific guidelines.

Another problem is that some offices actually encourage provocative dress to capture the attention of clients.

One example is in some medical facilities where cosmetic procedures are performed.

Dressing and looking like the “after” photo can encourage those who are contemplating some type of procedure.

How to Address the Double Standard

Businesses that do not have a dress code policy should seriously think about establishing one.

However, if they choose to do so, they need to offer clear-cut guidelines. How employees dress can reflect on the company, which is why the rules should be designed to enhance the image of the business.

Monitoring is another area where some businesses must improve.

Every employee must be subject to discipline if he or she is not willing to follow the dress code. Supervisors and managers must be educated in the dress code and their roles. They cannot look the other way on certain people while calling out others.

In many cases, managers may have to educate employees on how to dress appropriately.

For instance, the Faded Glory Women’s Bree’s Solid Planet Jersey Maxi Dress, which is sold at major retailers like Walmart, would be appropriate clothing to wear in warmer weather with a sweater or shrug on top. A blazer would make it look more professional.

The choices people make in how they dress are often personal to them.

When dictating what is allowed and what is prohibited and enforcing those policies make sure to remain professional so that the employee recognizes that it is not a personal attack on the person.

This is a controversial area and businesses must tread carefully when dealing with the issues that occur.

The one rule that must be followed is that men and women must be treated equally with no double standard.

As a business owner/manager or employee, what are the dress code rules (if any) at your company?

Photo credit: Image courtesy of Ambro at FreeDigitalPhotos.net

About the Author: Joyce Morse is an author who writes on a variety of topics, including HR and small business.

Plug in to Importance of Computer Knowledge for Your Business

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asuccess82714As a business owner, what are your greatest needs?

Safe to say, many running companies these days still lack all the resources necessary to run their office computers, business website and more.

Whether due to finances or not seeing the bigger picture of how important computer knowledge is to a company’s fortunes especially in 2014 and beyond, some business owners need to stop and rethink their approach to technology.

If you’re running a business where technology is on the back burner, consider the following:

  • Not being computer savvy and relevant likely means you are losing potential and even some current customers to competitors;
  • You are missing out on chances to promote your company website, interact with consumers on social media and more;
  • Your employees are not as useful to you as they could be if you had the latest in computers and approaches to using technology at your disposal. Many people applying for jobs today have computer experience either from school and/or prior jobs, so use that to your company’s benefit.

With those three among a number of reasons computer experience is important to your business, how do you go about finding the right people for the job?

Computer Science Backgrounds Pay Off

According to a salary survey from the National Association of Colleges and Employers (NACE), those who graduated college just in the last year with a degree in computer science can expect to make in the area of $60,000, an increase of more than four percent from 2012. Surveyed employers to the tune of a little more than 65 percent indicated they would hire graduates in this major. For those with expertise as senior software engineers, $98,000 is the average income.

As more and more businesses are discovering and addressing, being Internet savvy is not enough in today’s world. Taking a mobile approach to promoting your brand and meeting the needs of customers is critical too.

Whether those you hire are in the areas of computer programmers, software developers, computer technicians or even SEO strategists, there must be a sizable degree of computer knowledge involved.

As your business grows its computer operations, make sure those you hire are effective communicators, team members and leaders that bring not only a high degree of computer science knowledge to the table, but also the ability to look to the future. Remember, your business must always be thinking about tomorrow and not yesterday.

Computer science jobs are only likely to increase in the years to come, with more employers coming to the realization that this field is a necessity and not an option in order to compete.

The question then becomes, is your business plugged in to the importance of computer knowledge?

If the answer is no, act today and not tomorrow.

Photo credit: Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

About the Author: Dave Thomas covers a variety of topics for various websites, among which include small business and technology.

Make It Your Business to Market Apps

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aappereWould you like to encourage both sales and customer loyalty at the press of a button or the tap of a screen?

A mobile app can help your business do both those things. We live in a mobile world, with people using their phones for everything from finding the best deals to finding a local restaurant.

Developing and marketing your own app means your brand is there when consumers are searching for a business like yours.

If you’re ready for your business to go mobile, start with these four steps….

Create an App Worth Marketing

Before you start marketing your app, you need to design and create it, or employ someone to do that for you.

At this stage, ask yourself what your app is going to do for your customers. There’s no doubt that an app has advantages for your business – you’re putting your brand right there on your customers’ phones, creating another channel for communication, and making your company a part of their daily life.

But to reap those advantages, customers need to like and use your app, which means they need to know what it will do for them.

Ask yourself “what problem will this app solve for my customers? How will it make their lives better?” and you’ll be well on your way to making the most of your app.

Know and Communicate Your App’s Unique Selling Point

Is your app built and ready to launch? It’s time to make sure your customers know about it and know what it can do for them.

As the article “How to Market an App to Consumers” points out, your app needs to stand out from the competition.

The first step is making a functional app that is truly useful. The second is your customers know about it. Instead of “download our app”, tell them why they will love it.

For example, a restaurant might let their customers know that downloading their app means getting the latest offers direct to their phone, while a financial planning service might offer financial advice and tracking.

Offer Time or Location Sensitive Advantages

One of the best things about mobile apps from a customer perspective is the chance to get deals and bargains that aren’t available anywhere else.

From exclusive downloads or games to money saving coupons and offers, or even information that is tailored using location and date, there are lots of ways you can make your app indispensable.

After all, who doesn’t love a great deal?

By offering something exclusive to customers who download your app, you’re giving them a strong incentive to do so, and making it worth their time to open your app regularly, which means keeping your company name at their fingertips.

Make Use of Social Media

If your customers want to keep up with their favorite brands, research purchases or find good deals, where do they go? There’s a good chance that social media is one of their go-to places.

Meet them there with Facebook updates, Tweets or even blog posts that tell them all about your new app.

Keep the focus on why your app will make their life better. If it suits your business tone, add in some fun, encourage feedback, or even run a competition based on sharing or re-tweeting your updates to get your customers sharing on your behalf.

An app is a versatile business tool that you can use to connect with your customers and build brand loyalty.

Plan your app carefully and market it with enthusiasm and plenty of talk about the benefits it offers your customers to increase your app’s usability and popularity.

Photo credit: Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, small businesses, mobile apps and SEO.