Building An Anti-Fragile Website
by James Ellis
What’s the opposite of fragile? Robust? Strong? Wrong. Those words imply the ability to survive change. Fragile means the inability to survive change, so the opposite would be something that actually gets better with change. It’s not robust, it’s antifragile.
Bend, Don’t Break
Based on an argument by Nassim Nicholas Taleb in his new book Antifragile, we should be looking for things, processes and ideas that are antifragile, things that actually get better the more you beat up on them. They learn to bend instead of break, and actually become stronger at the bend.
This twistedly simple idea sounds impossible. How can we build web sites and tools that actually get better the more they fail?
It seems impossible. The code structure that controls all of our web creations is very fragile, as anyone who forgot to include that trailing slash in a div tag can tell you. A single missed keystroke can be the difference between slick and useful and a mound of bit-based junk.
Create Antifragile Systems
So how do we build antifragile web sites? I propose that it’s not the sites that need to be antifragile, but the systems we place around them that we should focus on.
Here’s an example. You build a web site. Do you have some completed procedures to test your code before you launch? Is there a committee that looks at every word and every image and analyzes each page? These are processes that work to make sure that the site doesn’t break on launch. These processes are necessary, but they drag out the launch process, sometimes doubling or even tripling development times. And because of these processes, you and your business feel confident that anything you launch is pretty much bulletproof.
Until something changes. A new browser, new audience, new business requirements, unforeseen product launches, new digital channels, whatever it is, change is coming. You built a site designed to withstand 2012 pressures, but 2013 is right around the corner.
So instead of building a perfect site for the now, you build a great site for now, but you build a process that learns from the failures that always follow? Spend less of your resources on quality assurance, and more on post-launch testing and learning. Because you are anticipating and looking for failures, you will be the first to spot new trends and ideas. Because you are learning how to fix these new failures, you are becoming a smarter development house. Because you are not pretending that the future isn’t coming, you will be the first to succeed within it.
Your website is inherently fragile. It will break. No amount of thought, time, brains or energy can keep you from building a future-proof site. Can’t. Be. Done. Changing your process from 100% proactive-focused into something that can react to inevitable changes better completely revolutionizes your web development strategy and makes you better long term.
Because what have you made antifragile? Your entire web development business. The more failures you see, the faster you can address them and the better you become. You will get better the more you fail. And since failure is inevitable, this means you will inevitably become better at web development.
Beach Notes: Magic Feather Garden
by Suzie Cheel & Des Walsh
One never knows what one will come across on the morning beach walk. This was arranged so carefully and was such a delight to come upon.
– Des Walsh & Suzie Cheel
Beat Writer’s Block with These Simple Tips!
by
Tiffany Matthews
Canât Write? – Beat Writerâs Block with These Simple Tips!
Youâve just had a nice cup of coffee to start your day. Your fingers are poised on the keyboard, ready to type away most of the day as you churn out page after page of your manuscript or perhaps articles that you need to submit asap. Forty-five minutes later, youâre staring at the blinking cursor, the only sign of life on your still empty document.
Writerâs block is inevitable, especially for those who write nonstop 24/7. Sometimes, we need to step back from that piece of paper and pen or laptop, to allow ourselves to breathe and find new ammo to write. For those struggling with blank page syndrome, here are some tips on how you can try and beat writerâs block.
Take Long Walks
If youâve been writing long enough, you know when your work is beginning to look like it belongs in the trash. Donât force yourself to write. Get out of your chair and take a leisurely stroll outside. Enjoy the scenery and observe other people around you. If you live near a park, walk there and take time to stop and smell the roses, both literally and figuratively. Your walk will invigorate you, clear your mind and allow ideas to trickle in gradually.
Travel
Travel is one of the most foolproof ways of getting over writerâs block. All those exotic locations are sure to inspire you to write about your journey, the good, the bad and the ugly. Exploring new places will also allow you to learn about other cultures and their quirky differences. When you learn about another country and its people, you are broadening your horizon and expanding your understanding of the world.
Drive to the Beach
If you donât have the funds to travel far, the next best thing you can do is to drive to the beach. The beach is a favorite thinking spot, and many writers have one way or another spent some of their soul searching on the sandy shores of the beach. Breathe in the salty air and let the wind whip your hair around your face. Let the cold water soothe your tired feet and if you decide to stay until dark, take your fill of the starry skies as you lie on the sand.
Do a Quick Exercise
Itâs a little strange, but my former colleague swears by this. When sheâs stuck in a creative rut, she does a couple of push-ups to get her blood rushing. Some of her best ideas came along after experiencing adrenaline rush. Push-ups are not a must. You can do other quick exercises like going down the stairs and going up again. Make sure youâre climb at least 4-5 flights of stairs so you can also work on improving your stamina.
Go on a Side Trip to Vegas
A trip to sin city, no matter how quick, is always entertaining. No two trips is ever the same. To spice up your little break, rent a limo with friends so you can explore Las Vegas in style. If you are traveling in a large group, rent a shuttle or van. Not in the mood for casinos? There are a lot of great restaurants to choose from or you can opt for dance clubs if you want to dance the night away.
Based in San Diego, California, Tiffany Matthews writes about travel, fashion and anything under sun at wordbaristas.com. You can find her on Twitter as @TiffyCat87
Thank you, Tiffany! New experiences are a great way to move past writer’s block.
–ME “Liz” Strauss
How to Make It Stupidly Easy for Readers to Love You
by
Adam Costa
The #1 Mistake Bloggers Make Which Kills Results and Slashes Productivity
Iâm afraid this message might upset you.
Why? Because it exposes the number one mistake content marketer are making right now, and will continue to do so for years to come.
But I donât want to alarm you. This problem can be solved.
Better still, understanding this problem will force you to rethink your whole content strategy. In a good way. Youâll view your content in a radically new framework, one that even the largest publishers havenât caught on to⦠yet.
The following story will illustrate what I meanâ¦
It began with an argument.
Over a bottle of Veuve Clique, my beautiful strong-willed wife and I discussed what our new travel site should be.
My point of view went something like this:
âWe should build a large, content-driven site about exciting destinations around the world. Then we can include traveler reviews, maps and even a forum where they can share their best tips! What do you think, huh, baby?
Darcie, swirling her champagne, coolly asked:
âSo you wanna be Lonely Planet?â
âUm⦠no. Well⦠maybe like Lonely Planet but⦠you know, better.â
âSo how will we be better?â
âWell⦠our content will be better.â
âHow?â
âUmmmâ¦â
âAnd what about size? How will we compete with a site that has hundreds of thousands of pages?
âWellâ¦â
The conversation declined from there.
And let me tell youâ¦
It was one of the hardest discussions of my life.
My wife Darcie always asks the hard questions. Iâm glad she does⦠because I never do. Iâd rather just charge through an idea, without asking how and why it will be different, better, etc.
Sure, we could compete on quality (and I truly think we do) but we could never compete on quantity⦠the big boys operate at a scale we canât even imagine.
And the sad fact is, a quality site with 1,000 pages is not as valuable as another site with 100,000 pages of equally valuable content.
It was time to change the conversationâ¦
⦠from âhow can we match the competitionâs content in terms of quantity and qualityâ to âhow can we organize our content to make it more valuable to our users?â
This is a subtle difference.
The first question concerns the content itself⦠while the second adds the delivery of that content into the conversation.
In other words, we realized âquality contentâ was just the beginning.
We had to package it differently.
Quantity x Quality x Organization = Value
Quality is still the most important factor here. But the quantity and organization of valuable content is more important than ever.
Letâs use two sites as an example.
Site A has fifty pages of quality content.
Site B has five thousand pages of equally valuable content.
Which is more valuable?
The answer is⦠it depends.
If those five thousand pages are buried deep into the site, with no discernible way to access it, their value plummets.
In fact, if no one can find it, their value disappears.
Now letâs look at the fifty page site. If there are ten categories â each with five pages of content â then every single page is easily found.
Let me say that again. Every page is valuable.
Relying Solely On New Content Is A Foolâs Errand
Itâs short-sighted, and fails to take full advantage of your existing content.
How to Make It Stupidly Easy for Readers to Love You
Blogs are excellent at displaying new content⦠but theyâre notoriously bad at showcasing old content.
Remember that gem you wrote three months ago? Gone. Buried deep into your archives, where only a lucky few will stumble on it ever again. Or what about that post you wrote last year or (gasp!) back in 2006? Itâs still valuable today, but who will ever find it?
Therefore, you need to make your existing content as accessible as your new content.
How to Better Organize Your Content (and Boost Revenue)
Use Taxonomies. Taxonomy is a fancy word for âorganization.â Itâs also what separates your average website with a truly great one.
Letâs use a simple example.
Letâs say youâve got a website that reviews food and restaurants in San Francisco. Sushi, vegetarian, tapas⦠whatever.
Now you could organize the site by types of food: Chinese, Japanese, Mexican, etc.
Good. But what about location? Maybe I want Chinese food in specific neighborhood (Castro or Chinatown).
With a traditional category system, you canât simultaneously search for two different categories (âChineseâ AND âChinatownâ) which makes it harder for the reader to find the content they want.
Thatâs where taxonomies come in. By creating two different taxonomies (e.g. âNeighborhoodâ and âCuisineâ) your readers can easily find the best Chinese restaurants in Chinatown.
Great. But letâs take this further.
Instead of two taxonomies, letâs add a third one for time of day (e.g. âbreakfast, lunch or dinnerâ). Now your reader can find the best Chinese restaurant in Chinatown for lunch.
Pretty cool, right?
Can you see how much more valuable this site is? How changing one aspect of the site drastically improves the user experience? Just think how you could use this simple method to help readers find your content which is most valuable to them⦠why wouldnât you want to do this?
Create âResourceâ pages. Note: Here’s an excellent example to start with.
Chances are, your readers donât care about all of your content. Sure, they may be in love with some of it⦠but the rest?
Meh.
Now instead of creating mere âcategoryâ pages which list all your articles (who actually reads those, anyways?) you create valuable âresourceâ pages which target your readerâs specific interest.
For example, someone visits your website about San Francisco food. At the top of the blog you list the major resources people would be interested in: letâs use neighborhoods. So when someone clicks on âNorth Beachâ they go to a resource page which says something like this:
âThe Ultimate Guide to North Beach Dining!â
North Beach is well known for Italian cuisine: family-owned delis serve cured meats and stuffed olives alongside gelato stores and bakeries, while the smell of roasted garlic wafts down Columbus Ave.
Here are 5 â 10 in-depth resources which highlight the best North Beach has to offer:
LINKS #1 â 5
Want to learn more about North Beach? Then grab our free eBook on North Beachâs best restaurants.
Youâll learn:
5 âto-die-forâ restaurants no one knows about (yet).
A simple trick to save 20% on your next dinner.
7 delicious deserts⦠and the perfect wine for each.Thereâs even a complete walking tour for âfoodiesâ which showcases top restaurants in North Beach â along with a history of the neighborhood â and personal menu recommendations for each. You can grab this report by filling out the form belowâ¦
NAME
See What We Just Did?
We made it stupidly easy for readers to find what theyâre looking for. They didnât have to wade through your archives, or (god forbid) use your search bar. They found a lot of useful information, and all they need to do is subscribe to get your best stuff.
Readers get what they need. You get more subscribers. Win/win.
Life or Death
People are catching on to this whole âcontent marketingâ thing. And while everyone else is competing on the quality/quantity angle, do the smart thing and organize your content in a better way.
Trust me, it makes all the difference.
What unique ways could you organize your content? Share your ideas below!
Adam Costa is the co-founder of Trekity.com and Travel Blogger Academy which shows how bloggers can grow their travel blogs traffic.
Thank you for adding to the conversation!
16 Ways To Make Guest Blogging Easier For Yourself
How to Blog
by
Tapha Ngum
When I first started guest posting, iI could barely crank out one post a week. Writing consistently, for me, was a struggle and I felt continuous discouragement – not just because I wasn’t putting out as much as I should have, but also because some of the stuff that I was putting out was not very good. I know this, because it was routinely rejected by some of the top blogs that I sent them out to.
Despite this, I continued to do the same things and plowed through with minimal success until I decided that I really had to sit down and analyze my approach. I came to the conclusion that I was really just making things harder for myself than I needed to. Largely because i was failing to implement positive habits into my routine that would assist me in my efforts.
After assessing my situation and implementing some of the better habits that I found to be helpful, as I learned more about writing – my results changed dramatically.
I now write at least 2 high quality posts a day and have not had a single one rejected since I started to really take the implementation of these positive habits seriously. My writing has been published on ProBlogger, SpeckyBoy and Onextrapixel, and many of the other larger blogs online that accept guest posts.
I believe that for those of you who are in the position that I was in a couple of months ago, the habits that I use to help me with my guest blogging now, could be very helpful.
Here are the 16 Ways To Make Guest Blogging Easier For Yourself
Below I have compiled a list of the most effective habits, for you to use. I hope that they help you improve your writing and consistency, the way they have helped me for mine.
- Set Clear Goals – When you are guest blogging without a goal in mind, or a purpose to which you are striving for, you make it that much more likely that you are going to quit. Set clear and concise goals and you are much more likely to stay on task.
- Rethink how you think about writing – Instead of thinking about the process of writing a guest post as one of agonizing drudgery, instead, think of it as a game. One where every word you write is another point on the tally. This is hard to do when you are not used to it, but once you do get the hang of it, it becomes very effective.
- Read affirmations – This is probably gonna have you rolling your eyes and thinking – don’t waste my time. But these really do work. When you consistently repeat something to yourself. Your mind comes to accept it. Try repeating things like – ‘I am a consistent guest poster’ or ‘my posts are always high quality’. It seems weird but trust me on this. It does the business.
- Read at least 3 guest posts a day – This will help you with your writing style and will also get your mind into producing the kind of writing that blog admins typically like to publish.
- Improve your typing speed – There are a lot of great typing games and apps that can dramatically help you to improve your writing ability. I have personally seen my post creation times decrease by upto 50% once I started to use these typing helpers.
- Pick a topic and write 10 posts ideas for it, per day – This will improve your ability to come up with post ideas. And if you do this in conjunction with submitting these ideas to blog owners and getting them accepted and critiqued, the quality of ideas that you produce will undoubtedly improve.
- Align your guest blogging efforts to a personal development goal – Even though I had started guest blogging intitially, to meet certain goals. When I first started, it was sometimes not as effective to motivate myself with these goals. Most likely because they were external. So what I did for the first month was align my guest posting efforts with improving my self discipline. The more I sat down and cranked out a guest post when I didn’t feel like doing it. The more my self discipline improved. And that helped me to be motivated to continue and improve.
- Rewrite popular guest posts that you like, verbatim – This puts you in the mind of the person who was creating the guest post. It helps you structure your thoughts and ideas in a way that is best for readers to digest. And overall it improves your writing ability and grammar. Because, after all, you are mimicking someone who is likely very good.
- Drink more water – This may seem like a strange one to talk about, but it’s definitely worth mentioning. I often would find myself so caught up with the post that I was writing that I would forget to drink. This definitely affected my ability to write well over time. You tend to make more errors and have to think a little bit longer when you are not fully hydrated, so try to remember to drink water regularly while writing. It’s very important.
- Stop being afraid of sounding stupid – One of the main reasons why people don’t guest blog or even write generally for that matter is, that they are afraid of seeming stupid. Or lacking knowledge in the area that they are discussing. They think that you have to be and ‘expert’ to write about something. And that, if you are not, you should not have an opinion. The beautiful thing about the blogging world is that being an ‘expert’ is not a pre-requisite. You don’t need to have years experience to talk about something. As long as you have ‘some’ experience and can share it in a coherent fashion. Your alternative perspective is likely to be just as valuable as that of an experts. That is the beauty of the internet. We can literally learn from anyone. So don’t be afraid, share your views and help others. Don’t miss out on the opportunity to participate just because you were scared that someone would call you an idiot.
- Read atleast 3 of the blogs previous posts before submitting a request – This will help you in two ways. One, it will give you a better idea of the post idea that you should be coming up with and two, it will also show you the preferred writing style of the blog.
- Be yourself – Even though some of the advice above recommends mimicking others writing to help you improve. When you write, don’t drown out your own voice. If you think that one way of saying something sounds better than another. Say it that way.
- Expose yourself to a lot of things in your space – Guest blogging and creativity in a general area is greatly helped by exposing yourself to a lot of things in it. Ideas are just connections after all. And the more connection points you have, the more connections you will inevitably be able to make. So read those articles and follow the relevant people on twitter for links. You will thank yourself for it later. (Just try not to overload yourself. Limit the total time spent reading and researching to a reasonable amount so you don’t get overwhelmed)
- Remind yourself constantly that 90% of the work is in the editing – You will not believe how much this reduces the pressure and resistance to starting. When you realize and understand that you will not likely make something extraordinary out the gate (and that nobody does), you will free yourself of a lot of the unneccessary anxiety that writing often brings with it. And you will produce more high quality work, to boot.
- Use the Pomodorro Technique – This is by far the best productivity technique I have ever used. What it does is segment your work into manageable chunks of time, usually 25 minutes. And then helps you to focus by making yourself eliminate any and all distractions during those chunks. This improves your work output and quality dramatically. I highly recommend it. The full ebook to help you get started can be found here, completely free.
- Read it out load – This is the best of all things that you can do to help you improve your writing instantly. Once you have written the post, or even as you are writing it. Read it out loud and see how it sounds. You will notice a lot if things and gradually you will make more and more intelligent edits, that will ultimately benefit the overall piece that you are writing. This is like the swiss army knife of writing. When you are one on one with your computer screen, trying to crank out a piece of work. This will save your butt.
Do you have any tactics that you use to help improve your guest blogging? Let me know in the comments!
Tapha is an entrepreneur and the founder of MyAppTemplates.com, a site that provides customiPhone app design templates to people who cannot afford to spend $1,000s on their iPhone app design.
Thank you, Tapha! Great advice all!
–ME “Liz” Strauss
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