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How and Why To Host Webinars for Lead Generation

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Webinars have proven to be a powerful marketing strategy, therefore, hosting your own event will undoubtedly be a smart marketing strategy for your business or brand.

Now if you’re considering setting up your webinar, here are 9 ways it’ll help you attract new clients and grow your business.

Webinar marketing offers multiple marketing opportunities.

Webinars help develop trust and authority

Hosting a webinar doesn’t only let you showcase your products and services, but your expertise, skills, abilities and industry knowledge as well. And what about the human element?

Webinars allow you to put a real face to your business. Your audiences can identify with your face and become emotionally invested in your business.

Webinars are the most effective lead generation tools out there.

Hosting webinars create business relationships

“Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.”

Ross Perot via bqotd.com

Think about it, how much do you think prospects can know you in a 30 second commercial? A little, right? Engaging your prospects via webinars lets your prospects to know you on a deeper level.

After all, people only do business with people, not companies. With a webinar, your attendees have the chance to know your person, admire you and trust you from the content you share.

Understand your audience more via interactive webinars

With the question and answer segment of an interactive webinar, you get to know your target audience, their challenges, expectations, and needs.

And with that, you are able to understand what motivates these audiences and create tailor-made products and services that match these needs.

Create brand awareness

Hosting webinars let you easily promote your business or brand – especially when you’re consistently feeding your audience with topnotch content and not simply handling it as another sales pitch presentation.

And when you also factor the nonexistent additional overhead, promoting your brand via webinars is incredibly cost-effective. With very little or no financial outlay, you can skyrocket the outreach of your nosiness.

Hosting webinars is affordable

Conventional seminars, meetings, and even conferences are no doubt expensive to set up. Interestingly, you can drastically reduce this high costs with webinars, especially with the wide variety of affordable webinar software solutions out there.

All that’s needed is a broadband connection, webcam, and microphone.

Webinars can be re-purposed

You might have only held your webinar – but that’s not the end of it. The content can be repurposed to offer the same value to those who couldn’t attend the webinar.

You can convert your presentation into an eBook or series of blog post. This lets you share your webinar content in other engaging ways.

Webinars can be recorded

When you re-purpose your content, your audience is able to relive your content and better understand your content as much as possible.

Webinars, unlike traditional conferences, are extremely easy and cost effective to record.

Increase your revenue via webinars

If you an audience base that’s big enough to monetize, you can simple set up a paid webinar event.

In so far your webinar is guaranteed to offer genuine value to your customers, your customers wouldn’t mind parting with a few bucks. And with a relatively unlimited capacity for attendees, you can easily generate an added revenue stream via webinars.

Webinars let you build up your list and generate quality leads

With the sign-up forms for your webinar, you can collect lead information such as email, addresses and job titles. Even better, the information and education that you offer in your webinar can be used to inform your audiences about your products and services – thereby creating a strategic sales lead in the process.

The benefits highlighted in this piece reflects the power of hosting your webinar. If you’re looking to boost your revenue, create cordial relationships with clients, minimize your costs and establish your credibility, then its time you begin to hold that webinar.

5 Ways to Better Do Webinar Lead Gen

  • Show the registrant numbers: social proof as a demonstration of the herd mentality is one thing that gets talked about a lot. “Join the 10,000 people who have registered for this webinar.” Really, sign me up. Now that’s how it works.
  • Urgency: tell people to hurry up. Setting up a maximum number of available “virtual seats” lets people be more inclined to sign up quickly because they don’t want to miss out. Indeed, nobody wants to be left out in something interesting.
  • Show what’s next: make sure that your website has a calendar showcasing your upcoming webinars. This can get sign ups in advance which you can then market to on the lead up to the main event.
  • Share free content: one exemplary way to convert your leads is to share valuable free materials. Practically, you can share eBooks with the people who have registered for your event. This way, you can facilitate easy conversion of your leads.
  • Follow up: after a successful event, send email to your attendees with a recording of the event. Also, include links to other closely related free content to the webinar they just watched. Trust me; they’ll love it.

QUESTION: What’s been your most significant challenge in hosting your own webinars? Do share with me. I’ll like to hear from you.

Featured image source: Pixabay

How Businesses Use Social Media Marketing

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Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale.

Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer.

1. Monitor Conversation About Themselves

There are many free ways to monitor what people are saying about your company through social media, including the following:

Google Alerts

Google Alerts will send you a daily digest email anytime your search terms come up in blogs, news, or other websites.

Social Mention

Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. You can have your mentions emailed to you daily.

Twitter Search

If you want to know real time what people are saying, you can setup a Twitter search in HootSuite, Tweetdeck, or just keep a RSS feed in your feed reader using Twitter search results. Include searches for your company, business owner, or unique product name.

Further reading: Set Up an Online Reputation Management Strategy That Wins You More Sales

A solid social media service could help you get the most of reputation management efforts.

2. Keep Up to Date on Their Industry

Along with keeping up with what is being said about your brand, as anyone with a business administration degree would tell you, you should also keep up to date on current events and news that affects your industry as a whole.

While there have been good company reactions to industry issues, such as pet food brands that assured their customers that their food was tested and 100% safe during the recalls and Toyota continuing to address their recalls assuring customers they are working to resolve the problems, I have seen some other fails where there was obviously no attention by the companies given to current events such as:

  • Auto warranty companies continuing their usual advertising while stories of auto warranty scams were on the rise.
  • A hotel chain in Hawaii sending out “last minute deals” about an hour before the tsunami was supposed to hit the islands.

If you’re keeping up with how the public feels about your industry, you can reformulate your next announcements and advertising to boost the confidence in your company even in the midst of a negative wave. Facebook advertising is particularly effective for that.

In the above examples:

  • The auto warranty companies could add facts to their advertisements which would prove their authenticity above the scammers so people could trust them.
  • The hotel chain could have simply sent out updates on the conditions and reassure the public once the threat was over that it was safe enough to take advantage of their special rates.

3. Give Great Customer Service

One great way to use social media is for customer service. For example, if you have a Facebook Page setup, your customers might ask specific product questions.

Answering them right on the page not only gives them the info they want right away, but shows other fans / potential clients that you are a readily available to help, as well as provide an answer to a question that other clients might want to ask.

You can also encourage phone calls from your social media channels and set up your small business phone service to turn all those calls into the leads!

4. Provide Emergency Updates

Lately, the way to find out if something is not working is to make a quick search on Twitter. The last time I couldn’t get into my Gmail, I went straight over to Twitter to see if others were having the same problem or if it was just me – it was the former, so I knew there wasn’t an account issue.

Customer service is never more important than during times of crisis.

Since many people now turn to Twitter to voice their complaints and concerns, those that respond through the same media show both their followers and others who are watching the events unfold that they are interested in helping their followers quickly. It helps add a positive light to a bad situation.

5. Gain Customer Feedback and Opinion

Social media can be a great research tool. If your company has unveiled a new product or service, maybe your customers will be talking about what they think about it in real time.

I’m sure that Coca-Cola monitors any comments on their latest drinks to see if people are enjoying it or hating it, which affects whether they will continue to produce a specific flavor or try out a new one. You can also query your followers to ask them their opinion on a future product to get their insight before it even goes into development so you can create something that you know others will be interested in.

It is also a good idea to create polls on Facebook regularly to gain insight into your audience.

6. Move Positive Information to the Top

Reputation management via social media can be a great way to boost positive information about your business to the top of search results in an attempt to get negative results off of the list.

So if your company had a negative review placed on sites such as Rip Off Report or individual blogs, the best way to counter it is to have your company website, blog, Twitter, LinkedIn, and other social profiles ranking higher than that bad entry. It only takes ten strong, positive items to bump that bad one off of the first page.

7. Drive Traffic to Their Website

Social media can certainly help boost the traffic going to your website in a variety of ways. If you have a regularly updated corporate blog, you can post your blog articles on Twitter, Facebook, LinkedIn, and social bookmarking sites, which should help drive visitors to your post and then onward to your main site for products and services.

Also, you can monitor people talking about the products and services you offer and respond to them with your link if it helps answer their questions. Just recently, I mentioned migraines, and someone sent me an @mention with a link to learn more about natural homeopathic migraine remedies.

Social media is perfect for launching a new site as well as promoting an established one.

You just have to make sure that what you are sending will be absolutely helpful to the person you are replying to, and not look too much like a blatant advertisement (ie. maybe send a blog post link instead of a link to a product page unless some specifically says “I want to buy ___, where can I find it.”)

8. Create a Reference Library

Social bookmarking makes it easy to create a reference library of any news / press releases / mentions of your company.

Simply use your hashtag alerts to find the places online that talk about you, and use sites like Flipboard to bookmark them. This helps you keep track of all the talk about your company, as well as boost the article by giving it the bookmark.

More Tips on Social Media for Business

Looking for more ideas on how to use social networking for business? Check out this post on business social networking by a blogger whose focus is on helping small businesses use online marketing more efficiently and effectively.

Do you have a business that you use social media as an avenue to connect with clients? Or do you know of a business that does a great job using social media? Let us know in the comments!

3 Elements to Sky Rocket Your Customer Experience Mapping Success

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customer experience mapping successCEM (short for customer experience mapping) has been a popular topic for well over 6 years for big companies interested in understanding a customer’s “relationship” with their services and products. However, small to medium companies have just started to notice the importance of having this incorporated into your business process.

According to Zeemo,

An engaging user experience is ultimately the most important aspect of your website, as your customers can and will leave your site if it doesn’t meet their standards.

This is why mapping your customer experience is so important.

Not to mention startups in the “app zone”, whose breakthrough relies mostly on how early-stage users interact and feel about the product/service they are testing or using. Today, we’re going to take note on 3 elements that can be added to the mix when creating a customer experience map.

The Must Have Elements

An experience map is a detailed visualization of your customer’s journey, the opportunities that rise for both your business and products/services to meet customer needs not only on the spot, but also in the long run, and the guiding principles behind actions and behaviors. Questions that can help you understand the processes behind a user’s action, include:

  • What are the top reasons why my customers would need my product or service?
  • What are the top benefits for using my product/service?
  • How does my product/service integrate in the moment, i.e. offering my customers an improved experience online/offline/both ways?
  • Does my product/service integrate in the bigger picture, long-term? Why/Why not? If Yes, then How?
  • What are customer behavior or mindset patterns which my product/service can cover or respond to?
  • Is my customer acting based on pre-defined principles? What are those? Can these be addressed or integrated in my product/service?
  • Is my product/service sustainable? Does it allow a connection/bridge between customer experience and customer satisfaction?

You can find more about the anatomy of a customer experience map here, along with clear examples such as Rail Europe’s CEM process. Now, if you follow the best practices of CEM, you can only get so far. Here’s how to take the entire process one step forward.

#1. Monitoring Customer Satisfaction Across All Channels

Customer satisfaction is a key player in designing products or services that solve problems, create a space for customers to enjoy and use, and trigger customer loyalty in the long run. Nowadays, your social media staff and community managers play a bigger role than in the past. Here’s why: customers are humans and there is a certain emotional link between your service or product and their needs. Sometimes, as providers, we fail to completely deliver and meet expectations. And this is human, as well. That is why as businesses, we need processes and human force to handle the failure.

An angry customer will be more understanding if, for example, someone from your staff will patiently listen to his/her worries, complaints, and offer a win-win solution, in a timely manner. Knowing the key principles behind proper damage control can save your company’s future. These are: responsiveness (speed and time), reaction, damage control, patience, protocols and explanations at hand, problem solving procedures, standard and customized processes, call to action, open door policies.

And learn from other brands’ mistakes (such as Pokemon Go’s fiasco, although they managed to recover, to some extent, according to this article).

#2. Monitoring Feedback

Nothing new here, however many businesses ignore customer feedback. Just having a good survey form on your website and a competent community manager that gathers all feedback from customers isn’t enough to gain valuable insights about your products, features, and services, and the way they impact your customers’ lives. Another idea is to use a VoIP call center solution that provides robust report allowing you to see your customers’ feedback after they called your customer support team.

You shouldn’t collect customer feedback at a superficial level.

Many customers tend to forget, or do not have the time, or simply are not used to leaving feedback and stating their mind. That is why you must always pair up with a third-party service to collect more insights, and put them to better use.

Delighted, a feedback monitoring tool, has become very popular among startups, mid-sized companies and Fortune500 brands. Among these, Uber, PeoplePerHour, Tedx, Slack, and others use it to collect instant feedback and rate their products and services. The tool sends out a message to the users, asking them to rate the brand/product/service on a scale from 1 to 10, in the email body. And then opens an additional web page where the user can explain their pick. Feedback is collected and delivered in real time to the brand’s board. Delightful!

#3. Crunching User Website Data to Understand Online Patterns

The customer experience map is strongly related to your website’s functionality and the user’s activity patterns, not just to the human, personal journey aspect. Ideally, you would want to get to know and understand your audience at a deeper level. Besides having a solid website or channel that runs on usability and responsiveness across all devices/environments, you also need access to data related to the user’s online activity prior or post usage of your product or service. It’s way easier in the case of apps, for e.g., to collect user data right from the app itself, analyze it and report findings strictly related to your product. Google offers the option to export data and stats if your app is in the Google App store.

If your products/services do not come in the form of apps, then your website becomes the first environment to facilitate the contact and interaction between them and the customer. They don’t say a website is a company’s business card, for nothing!

While data extracted from your website may fail to directly address all customer experience segments, it will help in predicting certain behaviors or trends in close relation to your service or product. Pivot tables provide a simplified way to gain first hand access to customer patterns and do not require super advanced knowledge of data analysis. If you are not familiar with PowerPivot there are plenty of online articles like this one.

Takeaways

Come what may, we live in a time where businesses need to walk the extra mile to achieve success. In the business world, there is such thing as “competition”, and the only way to win a top spot is to provide something different, better, more functional, more accurate to your customers.

This means gathering data from the inside (starting with your website user data), analyzing it, finding patterns, building your product based on those patterns to meet customers’ expectations.

Remember that feedback isn’t just “active listening”, as everyone talks about, but also input collection and implementation to meet customer satisfaction. Happy customer experience mapping!

Image source: Pixabay

What to Do When Your (Personal) Social Media Content Has Been Stolen

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Social media has become the top way for brands to increase awareness of what they’re doing, from promoting new products to interacting with customers. Experts encourage entrepreneurs to regularly post high-quality content in the hopes followers will share it across their own networks.

This means spending hours developing insightful updates, linking to your own great blog posts, and sourcing images from stock photo sites.

After putting all of this work into your content creation efforts, it can be even more disturbing to find your information posted on another site. It may even be a competing business’s blog or an industry magazine. Even if the site credits you as the author of the work, using your content without compensating you for it is a violation.

“There are several situations where social media content can be stolen,” says Robert May, founding attorney at The May Firm. “Increasingly publications are using social media posts as part of their news stories, as seen here. When they get permission first, it isn’t a problem.

Unfortunately, less professional sites fail to get that permission. Sometimes a site uses an original photo or copies a blog post that has been linked on social media. In more extreme instances, a business owner may find a fake account has been set up using his own name and likeness.”

Whatever the type of content or identity theft, it’s important to act quickly to make sure the content is removed. Here are a few steps you should take if you find your social media content has been stolen.

Step One: Make Contact

Before doing anything, send a friendly email politely asking that the content be removed. Don’t use forceful language in this initial contact. Simply state the action you would like to have taken as a result of the letter. If you want the content removed, ask politely that they do so within a certain number of business days.

If you are agreeable to being compensated for your content, state the price and offer removing the content as an alternative. Hopefully the offender will remove the content and send a letter of apology for the inconvenience. If not, wait the stated number of days before taking further action. If the content was posted on a site by an employee of an organization, take your complaint further up the chain before checking into outside options.

Step Two: Check the Terms of Service

While you’re waiting, carefully review the terms of service on the social media site where your content was originally posted. Facebook allows you to report copyright infringements using this tool, while Twitter’s tool is here.

Both are products of the Digital Millennial Copyright Act (DMCA), passed in 1996 to protect copyright holders from online theft. You may also want to check into the policies of the website where the content is posted, since they’ll have their own copyright infringement notification procedures.

DMCA Takedown Notice

In addition to the tools offered on various social media sites, copyright holders can also have content taken down using a DMCA Takedown Notice. You’ll need to determine the Internet Service Provider hosting the site where the content is posted and direct your letter there.

After an investigation, you’ll often find that the content is removed without having to wait for the person who posted it to respond. DMCA charges for the service through its site, but you can craft a letter for free using the instructions provided on the National Press Photographers Association site.

Contact an Attorney

When other recourse has failed to bring action, it’s time to contact a lawyer. Although attorneys will charge an hourly fee to help with copyright infringement, often content can be removed through a cease and desist letter. Such a letter packs a heavy punch when it comes from a law office.

If for some reason that letter doesn’t achieve results, however, an attorney can go through the courts to have a cease and desist order placed on the content, which requires that it be removed.

Having your content stolen can feel like a violation. Fortunately, there are actions you can take to let offenders know that you won’t allow your photos and text to be used for free. By having tools in place to use in the event your content is stolen, you’ll be prepared to take action if it ever happens.

Image by Pavlofox from Pixabay

9 Practical Work-at-Home Ideas For Moms

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According to the U.S. Census Bureau figures, some 5.6 million mothers, or nearly 1 out of 4, have opted to abandon their jobs to be with their kids. More and more are preferring the stay-at-home option after childbirth.

Women who take care of their kids full-time are more likely to get depressed, however.  While they love their kids to bits, they feel that a life doomed to changing diapers day in and day out is a waste of education and talent. Besides, letting the husband be the sole breadwinner during a shaky economy seems not a wise option.

The solution: Keep your sanity and dignity, as well as the streams of income flowing by being a stay-at-home but working mom. The following are just some of the many work-at-home options you can choose from:

1. Freelance writing. Do you have a way with words? Many businesses pay good money for content writing. There are many freelance writing websites you can sign up for, like Elance,  Odesk, and Guru.

2. Customer service. There is a huge demand for virtual employees to handle in-bound customer calls which can be routed directly to your computer via the Internet. Virtual customer service agents are paid by the hour and keep a specific work schedule. Training is also paid.

3. Medical transcription. If you type fast and have excellent spelling and grammar, you can try working as medical transcriptionist.  There are training programs available online for this line of work with focus on honing your English skills, knowledge of human anatomy and pharmacology, and ability to take dictation from health professionals.

4.  Data entry. A data entry job usually requires some form of data being converted into another form, like a list of people’s name and addresses in Word document being transformed into entries in a spreadsheet.

5.  Online teaching or tutoring. Online teachers and tutors may teach a variety of subjects, ranging from elementary to college levels. A teaching certification or experience is usually required to qualify for this job.

6. Bridal and wedding consultant. A bridal wedding consultant performs a variety of tasks including planning the schedule for the wedding and the rehearsal dinner,  connecting the couple-to-be with the right vendors, creating the budget and the bridal registry, etc.

7. Selling arts and crafts online. If you love crafting, why not create a website showcasing your creations? Just make sure you have quality photos because your customers will be judging your work based on these images. Try beaded jewelry, hand-sewn bags, dolls, ceramics — the possibilities are endless.

8. Cake decorator/designer. If you have taken a course in baking and cake decorating, this home-based work option may appeal to you. You can start by offering your services to friends, neighbors, or former officemates.  Make sure to make a portfolio of your best designs.

9.  Dog daycare. If you love dogs, this job should come easy to you. You get to pat, groom and interact with multiple dogs at the same time and get paid for it! In the U.S, dog owners pay as much as $30 per dog for a few hours’ stay at the daycare center.

There are many more online business ideas that make money. Experiment! You may even come up with your own idea.

Take the leap!

The first step in building a successful home business is coming up with a solid plan of action.

You don’t necessarily have to develop an actual business plan in the traditional sense (though it would probably help), but it is very important that you have your goals, promotional strategy and costs mapped out clearly for use as a personal reference.

Put away at least three months’ worth of money, and get ready to be your own boss.

Stay-at-home businesses are a great way to transition into self-employment. Just remember that to be your own boss, you also have all of your boss’s responsibilities: you’ll need to keep work coming in, keep pay going out, and keep your clients happy.

Finally, you’ll need to keep yourself happy and stress-free. That’s the most important thing!

Welcome to all and thank you for your visit ! ツ from Pixabay

7 Content Marketing Mistakes to Avoid

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content-marketing-mistakesContent is the bread and butter of any good marketing strategy. While it should never be used alone, it should be one of the primary focuses for any style of business of website.

This is a lesson that most businesses learn quickly, and so they will immediately set out to offer a content-heavy extension of their primary brand.

Despite this fact, many don’t use the technique effectively. In fact, some use it improperly for years before turning to a marketing expert in exaggeration.

I can tell you from experience that clients don’t appreciate being told they have been doing things wrong. But many businesses fail in this regard from the very beginning, and so lose a real opportunity at initial growth.

Here are some common mistakes businesses make in the category of content marketing:

1. Not Knowing The Difference Between Content and Advertising

Obviously, you want to talk up your product at any opportunity given. No one is going to blame you for doing so in your own content. However, there is a difference between mentioning your brand in relation to a genuine topic, and advertising.

You should not be writing up long winded posts that equal to sales copy. Save that for your advertising, and think of your content as a chance too create a larger conversation with customers.

2. Not Knowing The Difference Between Social Media Interaction and Content

Not long ago I was speaking to someone I know who recently opened a small business (in the last year), and was talking about how useless he had found content marketing. It didn’t take long before I got the whole picture: he believed he was generating content by writing daily Facebook posts.

I was flabbergasted, and explained to him that he was thinking of social media marketing… a Facebook status does not equal content. Think of social media as a chance to gain visibility for your content, not generate it.

3. Lack of Consistency

If you have a blog, you should be updating it regularly. Period. It drives me crazy when I see businesses selling things like apps, and even though there have been changes to the product there has been nothing published to the blog for as much as a year.

Don’t make this mistake, and don’t merely update when you have something that could sell your product. You are supposed to be regularly providing something relevant to the user within your industry, not upselling them.

Here are a few examples of companies being consistent with their content marketing efforts.

4. Failure to Update Information

Again, updates are important. If you have some change coming to your product, company, site or just the industry, you should at least comment on it. Things in every genre change and grown and adapt over time.

You should be taking old posts and writing something to follow up on them on a regular basis. Maybe this is a whole new post, maybe it is an update with reference to the old one. In any case, make sure all information provided on your site is up to date.

Depending on the blogging platform you chose, there are various plugins and modules that make it easier to monitor and fix broken links and keep your content updated.

5. Being Too Technical

Some of the people who hop on over to your blog are going to be experts. Most of them are probably not. You should be trying to break everything down for an easier understanding by the average reader.

There is a time and a place for technical jargon, which you can provide separately. But assume that for the bulk of the post you are explaining it to someone new to the concept.

6. Not Being Technical Enough

While the above rule is true, not being technical enough can also be an issue. I have heard people say that anything published for the purpose of content marketing should be “presented as if to a five-year-old”.

I don’t believe this, at all. There is no need to talk down to the reader, so you can feel free to present the data you need to. Going too far in either direction is a mistake.

UXCeclipse is the perfect example of the right balance: Check out this article.

7. Lack of Engagement With Readers

Content doesn’t stop at the content. I cannot stress this enough. You are not just plopping down some information and bolting. You are starting a dialogue with the people who read it, and as such, you should be encouraging the conversation.

That means responding to questions and comments on the post, as well as on social media sites where you link to it.

Do you know of a common content marketing mistake made by businesses? Let us know in the comments.