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Social Media Book List: #BOOKTITLE tweet and Groundswell

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#BOOKTITLE tweet’ by Roger C. Parker and ‘Groundswell’ by Charlene Li and Josh Bernoff. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#BOOKTITLEtweet: 140 Bite Sized Ideas for compelling article, book and event titles’ by Roger C. Parker

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“Save yourself a lot of time and heartache; the right title is absolutely crucial for any book. Roger crams lots of info into a small canvas.”
Shel Horowitz, award-winning author of ‘Grassroots Marketing for Authors and Publishers’ and co-author of
‘Guerrilla Marketing Goes Green’ and six other books;
http://www.frugalmarketing.com

Here are a few tweets to share from #BOOKTITLEtweet:

#2 Target your readers by identifying whom you’re writing for, e.g., ‘Red Wine for Dummies.’

#16 Choose titles that promise complete information, e.g., ‘The Copywriter’s Handbook’ or ‘Encyclopedia of
Natural Medicine.’

#28 Add “latest information” appeal to your titles, e.g., ‘The New Rules of Marketing & PR’ or ‘The New Influencers.’

#49 Target your readers by identifying their situation, e.g., ‘The Single Mother’s Survival Guide.’

#75 Issue an engaging command and explain it, e.g., ‘Don’t Make Me Think: A Common Sense Approach
to Web Usability.’

#95 Indicate a fresh look at your previous book, e.g., ‘The E-Myth Revisited.’

About the Author:

Roger C. Parker, is a “32 Million Dollar Author,” book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. About his ‘Looking Good in Print’ the New York Times said, “…the one to buy when you’re buying only one!”

Roger has interviewed hundreds of successfully branded authors. He distils his experience in this book and shares what he learns at Published & Profitable, and on his Writing Tips blog.

You can purchase a copy of ‘BOOKTITLEtweet’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

‘Groundswell’ by Charlene Li and Josh Bernoff

Now I would like to highlight a book on my “review” reading list–‘Groundswell

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines

About the book:
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

This book offers:

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

-Determine how different groups of consumers are participating in social technology arenas

About Charlene and Josh:

Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research.

Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

*courtesy of Amazon

You can purchase a copy of ‘Groundswell’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List – Red Fire Branding and The Zen of Social Media Marketing

by

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘Red Fire Branding’ by Liz Goodgold and ‘The Zen of Social Media Marketing’ by Shama Hyder. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘Red Fire Branding’ by Liz Goodgold

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Talk about a book chock full of some great information—this is one of those books! One of the first things Liz states in this book about branding, “The invisible secret to success in business today is your personal brand; you need people to remember you in order to do business with you.”

Here is another great bit of advice from Liz, “…but that we can become a star in our own field by taking a page from their (rock stars and celebrities) stage notes.”

And the book includes after every chapter concludes with hands-on exercises entitled Your Turn to Act. These exercises allows you to take the advice you read into action with your business right away.

Another great bit of advice from Liz, “I recommend that you create a Council of Advisers: colleagues, clients, investors, or even family members to help you get an outsider perspective. You’ll see the Council referred to often in your exercises to act as a reality check.

These helpful tips were in the first few pages…see what I am saying. Great information throughout the book such as her Words of “LIZdom”.

Here are a few:

***SPECIALIZATION IS THE KEY
Great brands are specialized; they stand for one thing only. To brand successfully, you cannot be all things to all people.

***USE SIGNATURES AS GREETINGS AND FAREWELLS
See if you can create a signature hello and goodbye. It can be as simple as “hola,” or as casual as “yo.” Of course, just make sure it’s already a natural part of your speech.

***MUSIC
Explore any type of trademark music that might fit with your brand. Transcriber or wordsmith? Try “Gonna Sit Right Down and Write Myself a Letter.” Perhaps a travel agent? Try “Red Sails in the Sunset.” Sell whirlpool baths? Try “Tiny Bubbles.”

***NETWORKING
People do business with people they know, like, trust, and respect. Without any of these qualities, you cannot succeed. Take the time to truly learn about your colleagues and you might be able to help in growing their business, resulting in a possible chance to grow your own.

About the Author:

Liz Goodgold is a marketing and branding expert, speaker, and author, with more than 25 years of experience working for such major companies as Quaker Oats, Times Mirror, and Arco Oil. Currently she is Chief Nuancer and CEO of The Nuancing Group, an identity-consulting firm that helps companies understand the nuances of naming and branding.

Some of her clients include Proflowers.com, Fair Isaac (of the FICO score fame), Univision (largest Hispanic Media conglomerate in the world), and Sharp HealthCare (2008 winner of the prestigious Baldridge Award.)

She also works with a myriad of corporate clients and entrepreneurs for whom she has developed compelling product names, taglines, brand identities, and Internet domains that have generated flawless recall and increased market share.

You can purchase a copy of ‘Red Fire Branding’ online at ThinkAha Books or at Amazon

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

‘The Zen of Social Media Marketing’ by Shama Hyder

Now I would like to highlight a book on my “review” reading list–‘The Zen of Social Media Marketing’ by Shama Hyder.

This book offers:

*Why and How social media works, and how to use it to drive traffic to your website

*Step by step guidelines for Twitter, Facebook and LinkedIn, plus effective web video

*Insights from more than two dozen leading online marketers and entrepreneurs

*Shortcuts and tips to help you make the most of you time and energy, and proven strategies for success from the businesses Shama works with every day

Here are a few tips she gives in the book:

~ Bring offline networking online (page 53): When you go to conferences or mixers and bring home a stack of business cards, search for the people on Facebook and add them as friends. Then throw away their cards! Facebook will even remind you of their birthdays.
Teresa’s added tip — when it is a colleagues’ birthday, take the time to send them a card.

~Regarding following on Twitter (page 82): Leave out mundane details unless they add value. Avoid things like, “loving this veggie burger.” Use, “Loving this veggie burger at the new San Francisco join on 45th and Lemon.”

~About web video (page 130): After training thousands of people across the world on how to create, get traffic from and profit from web video, I can tell you without a doubt that those who find success always follow these principles: they stop thinking about it, they start doing it and they never quit.

About Shama:

Shama Hyder is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her “an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, BusinessWeek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.
*courtesy of Amazon

You can purchase a copy of ‘The Zen of Social Media Marketing’ on Shama’s site at MarketingZen.com or Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: #PROJECT MANAGEMENTtweet and The New Community Rules: Marketing on the Social Web

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#PROJECTMANAGEMENTtweet’ by Himanshu Jhamb and Guy Ralfe. and ‘The New Community Rules: Marketing on the Social Web’ by Tamar Weinberg. The books I discuss will cover such topics as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#PROJECTMANAGEMENTtweet: 140 Powerful Bite-Sized Insights on managing projects’ by Guy Ralfe and Himanshu Jhamb

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“Jhamb and Ralfe have provided a real treat with this book. Each PM tweet provides a rich mini-lesson on how to succeed as a project manager.”
Anthony C. Mersino, author of ‘Emotional Intelligence for Project Managers’ and President, The Project Advisors Group, Inc.

People are transcending cultures and geographies and are embracing diversity in their experiences and interactions with others. Most importantly, this book is a thought provoking resource for managers and those who work with a diverse group of people, be it in the workforce, community projects, team building assignments, social gatherings, or business meetings. Organizations need to know how to manage diversity to be successful in the future, and in today’s competitive age, the flexibility and creativity augmented by diversity is crucial for success.

‘#PROJECT MANAGEMENT tweet’s’ quick-read and accessible format makes sure that you immediately ‘get’ the authors’ thought-provoking and time-tested insights and apply them directly to your own project management situations. Its tweet-sized wisdom keeps the reader’s perspective firmly in mind. In concise chapters, the authors cover what your bosses, your team members and your customers would wish you to know about project management. Among the many gems the author share is this takeaway: Every ‘unknown’ in a project can be guaranteed to introduce a ‘known’ risk. But, with ‘#PROJECT MANAGEMENT tweet’ near at hand, you can be assured of immediately minimizing your risks and multiplying your successes in project management.

Here are a few tweets from ‘#PROJECT MANAGEMENT tweet’ I would like to share with you:

#6 Testing without test plans is like landing in a new city without a map.

#15 Four key questions on a task:
What is being done?
How is it going to be done?
Who is going to get it done?
When will it be done?

#24 Acknowledge breakdowns, as soon as they appear, to the customer; but more important, to yourself first!

#36 Team members live in their own worlds. It’s the Project Manager’s responsibility to make the project a
part of their world.

#52 Pay close attention to the “Opportunity Costs” of your commitments to clients.

#77 Always try to recover any delay at the start like it was the last day of the project.

About the Authors:

Guy Ralfe, has worked on global projects for over a decade. At Starr Specialty Coatings, Guy manages project delivery. He is an active contributor on ActiveGarage.com, a web portal he co-founded to address the fundamental concerns of business.

Himanshu Jhamb, thrives on challenges in Software Project Management and has successfully led global teams in industries ranging from Telecommunications to eCommerce. Himanshu is Senior Project Manager for Atypon Systems and co-founder of Active Garage, where he frequently writes about Projects and Project Management.

You can purchase a copy of ‘#PROJECT MANAGEMENT tweet’ online at ThinkAha Books or at Amazon

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Now I would like to highlight a book on my “review” reading list–The New Community Rules: Marketing on the Social Web.

Here is partial book description on Amazon.com:

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
* Learn the art of conversation marketing, and how social media thrives on honesty and transparency
* Manage and enhance your online reputation through the social web
* Tap into the increasingly influential video and podcasting market
* Discover which tactics work — and which don’t — by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

About Tamar:

Tamar Weinberg is a freelance writer and author of The New Community Rules: Marketing on the Social Web (O’Reilly, July 2009) who specializes in social media consulting and strategy, blogger outreach, reputation management, and search engine marketing (SEO, link building, and Pay Per Click Marketing). She has been involved in the Internet since the early 90s and has dabbled in social online interactions for more than fifteen years. Tamar has been working nearly exclusively with Internet Marketing side since 2006, though she also has experience with web hosting and technical support and can handle complicated WordPress installations and configurations with ease. At the present time, Tamar is the community & marketing manager of Mashable and consults at social media marketing agency M80, in addition to working alongside other companies in her own role as a consultant.

Read more: http://www.techipedia.com/about/#ixzz0t0VnajSg

*courtesy of Amazon

You can purchase a copy of ‘The New Community Rules: Marketing on the Social Web’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: #DIVERSITYtweet and Blogging All in One for Dummies

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#DIVERSITYtweet’ by Deepika Bajaj. and ‘Blogging All in One for Dummies’ by Susan Gunelius. The books I discuss will cover topics such as social media (Facebook and Twitter), blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#DIVERSITYtweet: Embracing the Growing Diversity our World’ by Deepika Bajaj

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‘#DIVERSITYtweet’ truly opened my eyes by adding this powerful medium to get our Diversity message out. Deepika truly hit a homerun on this one.”
Captain Ken Barrett, Diversity Director, U.S. Navy

People are transcending cultures and geographies and are embracing diversity in their experiences and interactions with others. Most importantly, this book is a thought provoking resource for managers and those who work with a diverse group of people, be it in the workforce, community projects, team building assignments, social gatherings, or business meetings. Organizations need to know how to manage diversity to be successful in the future, and in today’s competitive age, the flexibility and creativity augmented by diversity is crucial for success.

By the end of 2010, Twitter will have roughly 18 million registered users. What does this have to do with diversity and inclusion? The momentum has begun. The content is being developed in 140 characters; and identities are being created, new interpretations of diversity are being developed – with it we are observing new breakthroughs and breakdowns for Diversity. There is a paradigm shift – Diversity is the NEW NORMAL.

The book intends to create a bridge between a fresh and growing medium of expression and diversity and inclusion efforts. The message of diversity now transcends into thoughtful TWEETS and empowers the individual, an organization and its workforce. The big question is – Are you open to capitalizing on this momentum?

Here are a few tweets from ‘#DIVERSITYtweet’ I would like to share with you:

#1 Diversity in nature makes a case for respecting diversity in humanity.

#12 It is not the strongest of the species, nor the most intelligent, but the most responsive to change that will survive.

#24 Diversity cherishes mutually beneficial relationships to serve the increasingly diverse global market.

#37 Diversity’s ultimate goal: Preserve our individualism while integrating us with others’ lives and perspectives.

#53 Every single person, with his or her own combination of background traits and characteristics, is his or her own unique diversity story.

#72 Whatever your ethnicity is, it is not the external beauty that counts. No one will hire you for the shirt you wear. They want your attitude and aptitude.

About the Author:

Deepika Bajaj is the Senior Director at Working Mother Media, a company providing support and community for women to find work life balance and founder of Invincibelle, a company empowering diverse, multigenerational workforce and women to thrive in a multicultural world. Prior to this, Deepika has more than eight years of experience in telecommunications consulting and corporate marketing. She has served on the board of various professional organizations including the National Society of Hispanic MBAs and Women in Intel.

Deepika is currently writing another book. This book (yet to be named) speaks to her experiences of being a global citizen and what is shaping the new voice of diversity. She speaks and consults on diversity, blogs at www.deepikabajaj.com, writes a column on mom blogs at Working Mother Media and writes a column on social media for Active Garage. She is in the process to launch a new blog Diverseconomy.com. You can follow her on http://twitter.com/invincibelle.

Deepika holds a degree in Engineering from Bangalore University, India and has an MBA in marketing from Fordham University, New York. She is an honorary member of Phi Kappa Phi and Beta Gamma Sigma. She loves kickboxing, reading, music, and painting. Currently, she lives in California.
You can purchase a copy of ‘#DIVERSITYtweet’ online at ThinkAha Books or at Amazon

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#DIVERSITYtweet’ by the author.

Blogging All-in-One for Dummies by Susan Gunelius

Now I would like to highlight a book on my “review” reading list–Blogging All in One for Dummies.

Blogging is one of the key elements to having a successful online business presence. Blogging All in One for Dummies offers you a multitude of information to not only get your started but how to maintain and even build your business through your blog.

Here is partial book description on Amazon.com:

Prepare to launch into the blogosphere — here’s your ticket!

What do you want to tell the world? Get started today with this guide to creating and solidifying your place in the blogosphere. You’ll discover all the strategies and tools you’ll need to launch a blog and get noticed.

From selecting a platform and writing your first post to including ads and using Twitter, you’ll be piloting a blog in no time!

* What’s your niche? — follow guidelines to choose a niche and set your blog up for success
* Build your business — create a business blog marketing plan and choose business bloggers
* Make the right decision — select the best blogging applications and blog hosts to meet your goals
* Extend and enhance your blog — from optimizing your content for search engines to creating blog feeds, get up to speed on the available tools
* Gain a following — discover the secrets of blogging success as you market your blog and build a community
* Show me the money — find out how to earn income by adding blog advertising, publishing sponsored reviews, and selling merchandise
* Enter the world of microblogging — learn how to create your Twitter profile, follow other users, write and publish tweets, and more

Open the book and find:

* Advice on choosing a blog topic
* The rules of the blogosphere
* Tips on selecting the right blogging application
* How to write to attract search engines
* Ways to analyze your blog’s performance
* How to find and edit images to spice up your posts
* Guidance on creating a podcast or vlog
* Secrets of making money from your blog

8 books in 1

* Joining the Blogosphere
* Niche Blogging
* Corporate and Business Blogging
* Choosing a Blogging Application
* Blogging Tools
* Promoting and Growing Your Blog
* Making Money from Your Blog
* Microblogging with Twitter

About Susan:

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider.

Susan is also a published author and active blogger. As a marketing, branding and copywriting expert, Susan writes business nonfiction books through some of the largest and most recognized publishers in the world including Palgrave Macmillan (a division of Macmillan Publishing), Wiley, McGraw Hill and Entrepreneur Press.

Susan’s marketing-related articles have appeared on websites such as Entrepreneur.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, SmartMoney.com, TheStreet.com, Yahoo! Small Business, Yahoo! Finance, and more. She also writes articles and blogs for a variety of clients, including Cox Communications, Newstex, and About.com (a New York Times company).

With nearly 20 years of marketing, branding and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.

*courtesy of Amazon

You can purchase a copy of ‘Blogging All-in-One for Dummies’ on Amazon

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: Get Out of the Way and Six Pixels of Separation

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘Get Out of the Way’. and ‘Six Pixels of Separation’ by Mitch Joel. The books I discuss will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing, self development and inspiration.

Get Out of the Way by John Levy

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“John Levy’s book is an essential read for managers of product development and innovation. John offers practical guidelines managers can use and signs they should watch out for to help them improve results of their teams. His book is a valuable resource for creating a highly effective product development organization.” Jan Richards, J. G. Richards Consulting

In the forward, Marks S. Williams shares, “In his book ‘Get Out of the Way!’ John Levy gives managers the tools to solve the unique problems of innovation: unpredictable customers; challenging technology; bright, opinionated people; and corporate environments that can be capricious. With all the buzzwords that attend the term “innovation,” the work fundamentally comes down to how people work together to make technology work for people. This is learnable, teachable, and trainable. But it is not easy. ‘Get Out of the Way!’ extends specific actions you can take to increase your odds of success.

About the Author:

John Levy is a management consultant who helps product development and IT organizations get consistent, predictable, and innovative results.

John has over thirty years of experience in the computer and software industry, including engineering management positions with Quantum, Apple Computer, Tandem Computers, and Digital Equipment. He earned a PhD in Computer Science from Stanford University and holds engineering degrees from Cornell and Caltech.

You can purchase a copy of ‘Get Out of the Way’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners and I have received a complimentary copy of ‘Get Out of the Way ‘ by the author.

Six Pixels of Separation by Mitch Joel

Now I would like to highlight a book on my “review” reading list–Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone..

Want to know more? Read here–

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

About Mitch:
When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing, new media and personal branding. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40).
*courtesy of Amazon

You can purchase a copy of ‘Six Pixels of Separation’ on Amazon

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: I’ve Landed My Dream Job, Now What? and The New Influencers

by

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘I’ve Landed My Dream Job, Now What?’. and ‘The New Influencers’ by Paul Gillin. The books I discuss will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing, self development and inspiration.

I’ve Landed My Dream Job, Now What??? by Scot Herrick

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‘I’ve Landed My Dream Job–-Now What???’ is designed to be your constant companion during the first thirty days at your new job. It will help you think through what you’re going to accomplish and how to measure your accomplishments, right from day 1 all the way to day 30. Weekly tasks and action items make sure you are on track and end-of-week reviews help you assess how closely you are meeting your goals. With Scot Herrick’s book at your side, you can be sure to survive and thrive in your new cubicle.

About the Author:
Scot Herrick, founder and owner of Cube Rules, LLC, provides online career management training for Cubicle Warriors, his catchy term for today’s knowledge workers.

Scot has a long history of managerial and individual contribution in Fortune 100 corporations. He has implemented individual products for customers and enterprise-wide customer relationship management systems. At CubeRules.com, Scot shares his wisdom and experience to provide career management guidance for all cubicle warriors, to survive and thrive in these turbulent times.

You can purchase a copy of ‘I’ve Landed My Dream Job, Now What??? How to Achieve Success in the First 30 Days in a New Job’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners and I have received a complimentary copy of ‘ I’ve Landed my Dream Job, Now What??? ‘ by the author.

The New Influencers

Now I would like to highlight a book on my “review” reading list–The New Influencers.

Here are some editorial reviews shared on Amazon about the book:

“This is essential reading for anyone who missed the blogging train when it left the station.” —Seth Godin, author, Small Is the New Big

“Offers practical advice for anyone to increase brand presence and capture new audiences in the online space . . . Gillin’s in-depth analysis, research and insights remain strong and reliable.” —Fast Company

Want to know more? Read here–

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

About Paul:
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His books includ The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, January, 2011). Paul is a veteran technology journalist with more than 25 years of editorial leadership experience.His website is www.gillin.com and he blogs at www.paulgillin.com*courtesy of Amazon

You can purchase a copy of ‘The New Influencers’ on Amazon


I truly hope you will check out these books and please comment and let me know your thoughts on them.