Bloggy Life Question 30 - How Does He Get the Book to Readers?

The Return of Door to Door Sales?

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life hypothetical question. . . .

A friend has written and self-published a targeted, much needed book, Turning a HIgh School Teaching Career into a Profitable Business Training Practice. It’s solid and well written. Every teacher who’s read it wants a copy.

The audience for the book can’t be reached by direct mail. Direct mail no longer works. It goes straight into the circular file. The no call law means telemarketing is out. Your friend has only 800 emails for prospective customers. He can’t afford to take a book tour. Besides, how would the customers know he’s coming to town?

He asks your advice on how to let people know that he’s got this great information to help them start a new career.

How do you respond?

–ME “Liz” Strauss