Is 2012 the year you FINALLY get your book published and message out to the world? That’s a big step in your business and career, especially with ALL the different publishing options and all the ways you can package, publish and promote your idea. But how do you know when the timing is right? And, how do you know the right path for YOU – and your message, your business and your goals? If you’re even *considering* publishing your message or book this year, you do not want to miss our Sobcon Twitter chat on March 15. We’re bringing in book marketing strategist, Liz Marshall, as our guest host to answer some of those burning questions about how to successfully publish and stand out in a noisy marketplace.
When you ask Elizabeth Marshall about the secret to spreading your message and selling books, she’ll tell you it all comes back to one thing: relationships. (Well, relationships and a compelling idea message to share.) Which is no surprise when you take a peek at how she’s grown her own business and brand.
Whether it’s hosting virtual book tour calls for bestselling authors, such as Keith Ferrazzi, Seth Godin, Carol Roth, Les McKeown and Michael Port, through her AuthorTeleseminars.com brand or designing creative marketing campaigns for up-and-coming thought leaders, she draws on the deep connections she’s made over the years to make it all happen.
As a result of her relationship with Michael Port, she co-authored The Contrarian Effect, which was named the #9 Best Business Book of 2008 by the Amazon.com Editorial Board and Best Sales Book for 2008 by 1-800-CEO-READ. And, in partnership with renowned publishing strategist, Janet Goldstein, she launched Book Breakthrough NYC, an annual live event each July for authors and messengers who want to transform their message into a book and a movement.
We’re sure you have a lot of questions for someone with Liz’s background and experience. Here’s a few of the potential juicy topics and themes we’ll be discussing on the chat:
- How do you know when it’s right to pursue your publishing dreams?
- With all the different publishing options, how do you know which one is right for YOU?
- Once you’ve made the decision to get your message out, what are suggested first steps towards getting your book done?
- Can I still be successful with my book even if I self publish? Even if I have a shoestring budget?
- Pros and cons of traditional publishing vs.self publishing? Print vs Digital?
- What are some of the biggest mistakes you see first-time authors make?
- When it comes to marketing your book, what strategies really work? Which ones don’t?
- When is the right time to start marketing my message and book?
Along with these questions, she’s sure to share some thoughts about the art and science of powerful connections, including a fresh, up-to-the-moment perspective on how to make a greater impact with your thought leadership and message.
Make 2012 the year YOU get published. Don’t miss the #SOBCon Twitter chat on March 15, 12:00 p.m. to 1:00 p.m. CST.
