Adding Unique Value to Earn a Living
We have the wisdom of teachers all around us. They say that when we’re ready to learn the teacher will appear … We can find those teachers in our family, in our friends, great books by our heroes and by people we’ve heard of. Some of those teachers were in our schools. Others meet us daily on the Internet.
But it’s the ability to know which past decision applies to today’s problem and which tool to reach for when something is broken that builds our own wisdom. Practice and experience with our thinking makes the difference between the wisdom a Yoda and a Skywalker.
It takes 10 critical skills to own an outstanding future — to think and achieve personal wisdom to navigate a life and do the passionate work that we are uniquely suited to do.
What follows is an article I wrote four years ago that you may missed if you recently tuned in to my blog.
Thinking, Fitting In, and Living Well
Thinking cannot be separated from who we are. In the 21st century, the age of intellectual property, the way we think is crucial to having a place in society. What we think and how well we express those thoughts determines where we fit and how well we live. Thoughts, ideas, processes, intangibles — all have value in a world of constant change where knowledge is an adjective, a noun, and an asset — in the form of intellectual property — on balance sheets.
In the largest sense, American society is breaking into two classes:
The first class are people who know how to think. These people realize that most problems are open to examination and creative solution. If a problem appears in the lives of these people, their intellectual training will quickly lead them to a solution or an alternative statement of the problem. These people are the source of the most important product in today’s economy ââ¬â ideas.
The second class, the vast majority of Americans, are people who cannot think for themselves. I call these people “idea consumers” — metaphorically speaking, they wander around in a gigantic open-air mall of facts and ideas. The content of their experience is provided by television, the Internet and other shallow data pools. These people believe collecting images and facts makes them educated and competent, and all their experiences reinforce this belief. The central, organizing principle of this class is that ideas come from somewhere else, from magical persons, geniuses, “them.”
–Paul Lutus, Creative Problem Solving. . . My purpose in this article is to undermine that belief.
Most Schools Are Not About Lateral, Individual Thinking
In school it’s “weird” not to think like everyone else. The management problems of classrooms lead to social conformity and pathways through an over-structured curriculum. In society, lateral thinking is a prized commodity. Innovative thinking is essential to any change-based leadership brand.
–ME “Liz” StraussMy experience of school, both as a student and as a teacher was not geared toward developing new ideas. It was centered around teaching and learning what had already been done, without taking that next step to challenge the past with how it might have been done differently or better.
Working with Thoughts and Ideas Is the New Reality
The world economy has changed to one of service and ideas. Conversation is digital and content is king. The ability to work with ideas has become crucial to having a place in society. Thinking outside of the box is no longer a weird personality trait, but something to be admired and valued. It’s a key trait necessary to modern-day strategic planning and process modeling.
- Intellectual property — content — is an asset that not only gets produced, but reproduced, reconfigured, and re-purposed for variety of media.
- Those who produce intellectual property are builders of wealth.
- An original idea — a twist or tweak on an old process or product — that solves a problem or presents an opportunity is worth more now than it ever has been.
Those who develop, mold, and execute original thinking will own the future.
10 Skills Critical to Owning an Outstanding Future
- Deep independent thinking and problem-solving — The ability to understand a problem or opportunity from the inside out, vertically, laterally, at the detail level, and the aerial view.
- Mental flexibility — The ability to tinker with ideas and viewpoints to stretch them, bend them, reconstruct them into solutions that fit and work perfectly in specific situations.
- Fluency with ideas — The ability to describe many versions of one answer and many solutions to one problem set and to explain the impact or outcome of each both orally and in writing in ways that others can understand.
- Proficiency with processes and process models — The ability to discuss a problem in obsessive detail and to define a process, linear or nonlinear, that will solve the problem effectively within a given group culture.
- Originality of contributions — The ability to offer a value-added difference that would not be there were another person in the same role.
- A habit of finding hidden assumptions and niches — The ability to see the parts of what is being considered, including the stated and unstated needs, desires, and wishes of all parties involved.
- A bias toward opportunity and action — The ability to estimate and verbalize the loss to be taken by standing still and missed opportunities that occur by choosing one avenue over another.
- Uses all available tools, including the five senses and intuitive perceptions, in data collection — The ability to weigh and value empirical data, sensory data, and one’s own and others’ perceptions appropriately.
- Energy, enthusiasm, and positivity about decision making — The ability to bring the appropriate mindset to the decision-making process in order to lead oneself or a team to a positive decision-making experience.
- Self-sustaining productivity — The ability to use the confidence gained from the first 9 skills to establish relationships with people at all levels — from the warehouse to the boardroom — knowing that ideas are not the pride and privy of only a gifted few.
Innovative, imaginative, inventive, mind-expanding, playful-wondering, what-if, how-come, dramatic-difference, find-the-wow, visionary, killer-app, I-want-one, no-more-stupid-stuff, nothing-in-moderation, bet-the-farm, incredibly-sexy, please-please-can-I, that’s-so-cool, couldn’t-knock-it-off-if-they-tried-to, able-to-see-better-than-the-best, no-more-move-here-today-move-it-back-tomorrow, stupid kind of thinking happens outside of the box.
The skills that you develop from deep, individual thinking stay with you for a lifetime and are transferable from one job to another.
You don’t need them to write every shopping list, but you’ll have them whenever there’s a problem to solve or an opportunity to take advantage of.
It doesn’t take a genius to become a fluent, flexible, original, and creative source of ideas. It takes a person who can develop habits of thinking in new ways.
Imagine what you might do if you find out how you really think and use that.
You become uniquely you — BRAND YOU — the only one — priceless.
Who wouldn’t want to work with a person like that?
Be irresistible
–ME “Liz” Strauss
Work with Liz on your business!!Buy the ebook. Learn the art of online conversation.
How to Enlist Awesome Sponsor Partners for Your Projects
The Art of Finding Great Partners
As the co-producer of SOBCon, a small event conference, I had to invent a few things about working with sponsors. It took a while to build and explain the value proposition for an event that only offers 150 attendees. Yet, those weren’t just any 150 and my goal was to entice, encourage, and enlist the most awesome sponsors to invest in making it work.
Last week I wrote a blog post about the 6 Cold Truths of Building Business. Two points in that list really apply here. Take a minute to go read it if you haven’t had a chance to; then come back here.
Learning the art of finding great partners might be the biggest value of my business career. I’m delighted to be sharing what I’ve learned about finding great sponsors with you.
How to Enlist Awesome Sponsor Partners for Your Projects
How often does it happen that we get emails often from complete strangers, requesting our time, resources, or money that outline what our investment will do for person asking? For me at least, it happens more and more. It’s a sadly tuned request that only lays out the benefit to the person who is asking. No giver has resources to answer every one-sided request generously — it’s not good friendship or good business. How would the giver ever survive?
Whether you’re looking for a sponsor to send you to a conference or someone to support your newest project … you have to make it in the best interest of the people who might help.
Here’s how to entice, encourage, and enlist awesome sponsor partners for your project.
- Do your homework. Know what you have to offer. What about your event or project might be attractive to what sort of partner? Find out how folks value it. Be ready to walk in with an broadly sketched business plan that considers what the exchange of value will be.
- Choose your partners. Don’t ask everyone. Look at what you’re doing and find the ideal match for the event or project you’re building. It will be so much easier to connect and collaborate if you can explain to a potential partner how you already see them participating in a meaningful way.
- Start with asking them, “what are your goals for the next two quarters?” Then listen. Listening lets offers a chance to adapt what you’re doing to include something that fits the sponsor irresistibly.
- When you hear a goal that aligns with yours, suggest how you might be more efficient working together. Negotiation is aligning your project goals with the goals of the folks you want to buy in. Sit on the same side of the table and align what you want with where they want to go.
- Last word: Love your sponsors and the sponsors of any event or project that you enjoy! Sponsors make all of our lives easier.Talk about them. Write about them. Personally thank them for all they do for us! Give them lots of reasons to be pleased, proud, and ready to come back. You can bet that helps when we ask them to sponsor again!
A great example might be …
If you want a sponsor to send you to a social media (or SEO or education) conference or workshop, research to find a local business that wants to get involved social media. Ask for a meeting to discuss how you can help each other. You might suggest that they send you to the conference and that in return you spend 4 hours with their team teaching them what you learned.Even if they don’t have the budget, you’ve made call on a local client who’s interested in social media (or SEO or education). You’ve started to establish yourself as an expert. You may find other business come from it.
Show how doing what you want will make them a hero, get them closer to their goals in ways that are easier, smarter, and more meaningful. Look for how you can make folks feel proud and smart to be a part of what you’re doing, you’ll find someone who wants to invest in what you’re doing.
I’m pleased to say that SOBCon2010 has an incredible list of sponsors, including Intuit, Allstate, ReveNews, Smart Brief of Social Media, and IZEA. Every one of them has been a pleasure to work with. We’ll be announcing a few others soon!
Any questions about getting awesome sponsors?
–ME “Liz” Strauss
Work with Liz on your business!!Buy the ebook. Learn the art of online conversation.
What Makes a Blog Compelling?
Talk to Me
What will make a blog compelling to a user?
It’s a favorite question. Getting people to come and stay is what I do, and talking about it is almost as much fun. I might have said it in a slightly more corporate way, but what I answered was basically this.
Humanity is what’s compelling. We’re all hungry for a connection that makes us feel real.
Quality content that serves real human needs served up by a real human being is the combination of three things: head, heart, and practical meaning. Put them together and a blog — or rather one who writes it — can make a reader feel inspired, moved to action, and wholly alive.
People recognize the real deal.
Visitors to a barroom or a blog figure out quickly whether they get to be who they really are, and whether that’s okay with everyone already there.
Authenticity allows everyone to tell their own truth and feel valued for it.
When that “feeling valued” happens, we give back — in attention, participation, and loyalty. When we’re invested, we don’t walk away.
That’s the heart of compelling.
A compelling blog is human in every way.
What makes a blog compelling to you?
–ME “Liz” Strauss
Work with Liz on your business!!Buy the ebook. Learn the art of online conversation.
Recently, working with a client, I was asked the question,
In Business and Life: Books that strive to Motivate and Inspire Us
A Weekly Series by Teresa Morrow
Iâm Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book I am working with and one book I have put on my reading list. The books will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing and self development and inspiration.
Where Did The Gift Go?
This week I would like to start off with a book I have read and working with entitled Where Did the Gift Go? by Ricky Roberts III.
I believe we all need inspiration in our lives, sometimes more than others. What I really enjoyed about Ricky’s book is the honesty and devotion to his message throughout the book. He writes about the gifts we each have within us to live our greatest lives and how we can regain these gifts at any time we want.
I would like to share with you a brief excerpt from “Where did the Gift Go?”:
“In this book, I ask, “Where did the Gift Go?”. I say the gift is here, right now, just to be. It’s in the essence of who you are and how you choose to live every moment that you are given. Live your life!
If you were to take ten people on a timeline, chances are they will all fall in different places on it. Naturally
some come in the world at the same time, or leave at the same time, but the chances of them coming and going at the same exact time are unlikely…”
“I, my friend, can tell you the exact moment of one thing, and that is your life, the gift. It is now!”I see it, even in myself many times, I get going so fast, I don’t slow down long enough to really appreciate the gift of life staring me in the face. Each moment we are here on earth, we can make a difference within ourselves and help others do the same.
If you wish to pick up a copy of Where did the Gift Go? you can pick it up on Amazon.
About Ricky: At the age of seventeen, after being stabbed nine times, Ricky realized a higher calling in his life and has been driven to work that purpose since then. He is devoted to this path of service and is passionate about making a difference wherever he can.
Drive
Now is time for me to showcase a book I have not read but it is on my reading list. This week my choice is Daniel Pink’s latest book, Drive: The Surprising Truth about what Motivates Us.
About the book:
From Daniel H. Pink, the author of the bestselling A Whole New Mind, comes a paradigm-shattering look at what truly motivates us and how we can use that knowledge to work smarter and live better.Most of us believe that the best way to motivate ourselves and others is with external rewards like moneyâthe carrot-and-stick approach. Thatâs a mistake, Daniel H. Pink says in, Drive: The Surprising Truth About What Motivates Us, his provocative and persuasive new book. The secret to high performance and satisfactionâat work, at school, and at homeâis the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
About Daniel:
I was born on the American east coast. Then I was reared (that’s the word we use) in the American midwest — where I enjoyed a steady diet of team sports, public libraries, and 70s sitcoms. After punching my ticket at a few outposts of what was once called “higher education,” I went to work, got married, and had kids.If you would like a copy of Drive, go here on Amazon.
Again, I hope you have enjoyed this week’s post of these two books on motivation and inspiration. If you have read either or both of these books, please comment and share with us your thoughts.
Will Your Brand Survive the Culture Shock and Thrive on the Social Web?
New Tribes, New Rules
It seems like every day now I meet someone who is trying to make sense of the social web. Most folks seem to understand that something important is happening, but just can’t connect to the value of what they’re seeing.
The social web is a vibrant new culture. Corporations, small business, and individuals are bringing their best to be a part of what’s happening.
47 million websites were added in 2009.
The web is a new culture occurring in a new virtual space.
Talking through a computer or smart phone doesn’t return the same results as talking in person does.It helps to start out knowing that.
We Have the Problem of Speaking the Same Language
Anyone who’s been a military brat or moved around for their professional life knows that every new location meant learning the rules of the new school and the new community. Somehow that cultural difference is easier to see when we go to a foreign land, where the language has different sounds and a different alphabet. With such obviously linguistic differences we’re more likely to expect differences in values, traditions and how how people choose to connect into business and social groups and tribes.
When I traveled internationally, it took me about three years to identify those same cultural differences in the English speaking countries. We had the disadvantage of speaking the same language. So we often thought we were saying or doing the appropriate thing — We thought the same words meant the same things. We thought we were doing what worked in one place … but found it didn’t work in another.
I once signed a contract with an Australian friend. I thought it described a partnership. As things progressed I realized she thought she had engaged a channel of distribution. Each of us behaved according the premise we believed. Until we figured that out, we were constantly wondering why the other didn’t behave.
Will Your Brand Survive the Culture Shock of the Social Web?
Whenever we meet a new culture, we have the problem of figuring out what’s the same to all humans, what’s just our individuality, and what’s the culture. It’s no wonder that wise folks approach the social web with varying degrees of caution, suspicion, or confusion, fearing missteps or problems. It’s still a bit foreign that people connect via computers and smart phones. For others, it’s a problem of learning a new set of social rules and words that have different meanings in different contexts.
Until we sort those, we can be in a bit of a culture shock. After studying the tradtional symptoms of culture shock, I find that online, culture shock shares these common characteristics. The ones I list here are those that apply to both individuals and brands. With each I’ve added some ways to help you survive the culture shock to thrive on the social web.
- Sadness, loneliness, melancholy; Lack of confidence; Feelings of inadequacy or insecurity; Feelings of being lost, overlooked, exploited or abused — Does the sheer volume of noise on the Internet overwhelm you and minimize your effort? Does so much noise sometimes make it seem like you or your brand will never get the attention and respect that could be, should be, or once was yours? Find a community where your message makes sense. You’ll be louder and make faster progress.
- Loss of identity; Preoccupation with health — the health of your business. Have you less idea of who you, your brand, and your customers are now than you did when you got here? Do you or your brand find advisors to help you focus on a healthy Internet presence? Do you blame lack of productivity on Internet ADD and then seek out facts to prove it? Do you treat the Internet as a huge time sink? Are you overly occupied with statistics and connections that are meaningless to building your business? Look to what healthy online businesses are doing. Talk to the people who run and advise them. Learn what goals drive them.
- Insomnia, desire to sleep too much or too little; Unable to solve simple problems — Do you or your business have trouble stepping away from the computer? Do you binge blog and then avoid it? Have you gotten so caught up in the tools and numbers of followers that you no longer know how to fix simple issues without turning them into bigger problems? Do you meet your online customers offline? Develop habits that match the habits of your audience or the people you want to reach. Talk with them, write for them regularly where they are and when they are online. Their feedback will be the support to keep things going. Not every online problem needs to be solved online.
- Changes in temperament, depression, feeling vulnerable, feeling powerless — Does it overly affect you or your brand when you don’t get enough pageviews or a response from an influencer on Twitter? Are you certain those are good metrics? Do you spend the right amount of time figuring out why? Keep the Internet in perspective. It’s only one piece of a total business plan. Now more than ever, we need to be meeting our customers and friends online and off. Have a true strategy. Choose a mission and goals that support growing your brand and your business. Then choose the tools that will systematically move those goals forward in a realistic and practical way.
- Identifying with the old culture or idealizing the old country — Do you play a defensive game? Do you or your business try to make the web work the same as the offline world? Do you hold on to the old tools and the old office rules because they once made your business successful? Pick up the tools and learn how the culture uses them. Look for how the new ways make your business faster, easier, and more meaningful to you and your customers.
- Trying too hard to absorb everything in the new culture or country — Are you or your brand willing to join with a beginner’s mind? Pace yourself to set simple goals, meet one friend, and learn one tool at a time. Cultures, like businesses, are built, learned, and grow over time.
- Developing stereotypes about the new culture — Do you or your brand believe that “the Internet is the Wild West,” “Twitter is narcissism,” “Bloggers work in the PJ’s” or any other stereotypes? Putting people who want to buy from you into boxes with labels is not a great way win their interest and loyalty.
Culture shock is a lot less when you find a friend who can translate what’s happening and introduce you to others who live the culture every day. Don’t let the tools decide how you act, lead with the relationships you make.
As my friend, Chris Brogan says … “it’s always about the people.”
Great countries and great companies have been built by ideas and innovations that develop when two cultures connect. The key is being aware that VALUES ARE THE KEY TO BUILDING VALUE.
Listen, engage, interact, learn, and meet up at the core of the matter where our values align well.What are the keys to integrating into this new culture of the social web?
–ME “Liz” Strauss
Work with Liz to learn the culture of the social web!!Buy the ebook. Learn the art of online conversation.
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Class with Masters Degree Students at CityU London – A Year Later …
If You Don’t See Me Monday Morning
Last year I had the distinct pleasure of presenting a class to the masters degree publishing students at City University London, School of Journalism. This year, we’re doing it again.
The journalism school at City University London, — which “has accrued legendary status within the media,” according to The Independent — will be the setting for a transatlantic conversation on social networks, online business, and digital publishing. Course Director of MA Publishing Studies, Mary Ann Kernan, arranged for her MA students in the Work Placement Module to meet virtually with publishing veteran and social web strategist — Liz Strauss (um, me) — in the university lab.
The purpose of the class is to explore the values of digital publishing in this time of rapid change just as students begin their own “placement blogs.”
The Students: The group is masters degree publishing students, faculty mostly from the Journalism School, and other university attendees interested in the subject. The City University of London Work Placement class enrollment is half male, half career changers, with several world citizens. They’ve have a thorough grounding in the strategic impact of digital on the publishing industry; several will be doing digital projects on their imminent placements at firms such as: Penguin, HarperCollins, LittleBrown, a literary agency, CUP, Haymarket Mags, Sage, Wiley; in a variety of depts and potential roles.
Preparation — the Application and Equipment: The meeting will be via Internet, using the lab’s Adobe Connect application, my dual screen PC, and the City U’s lab equipment. Every student will connect via his or her own computer. Last year after several hours of attempting a full connection, the video only worked in one direction — from the UK to the US. We weren’t quite sure what caused the problem. The audio was up and working. The chat was fully functioning. We moved forward. This year, it appears that all is in working order for the connection.
The time will be roughly 8:00 a.m. in Chicago and 2:00p.m. in London.
Class Content — Last year the class was an exciting conversation with the next generation of digital publishing professionals. We discussed the use of blogs, Twitter, the variety of e-commerce opportunities for publishers. How one year has changed the conversation. This year the content has shifted to:
- How social platforms work and work together and how the cultures of each are unique. Also where blogs fit in that equation.
- Integrated strategy, tactics, and campaigns for individuals, communities, and mass audiences online and off.
- Digital natives versus online cultural natives.
- b-to-b, b-to-c, and b-to-n.
- Repurposing content.
- Brands as publishers.
- Mobile tech.
- Questions to drive their dissertations.
Today will be my third City University of London session. The first was 2008 ( with both the school of Journalism and the Cass Business School. We look forward to continuing our ongoing relationship as we both learn more about each other and how the technology can serve us across the Atlantic.
It’s virtually thrilling.
Any questions?
–ME “Liz” Strauss
Work with Liz!!Register for SOBCon2010 NOW!! See your online network explode!
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