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Trendspotting: How to Crawl into People’s Heads

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Your job — should you decide to keep working here — is to figure out what our customers want NEXT.

Trendspotters

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I belong to a networking group which requires endorsements. As I was editing my profile last night, I came across this endorsement from a client.

” . . . Liz can spot an emerging trend before it is even on the horizon. — Blake Education, Australiaâ€?

It’s true I often can. My friend, Chartreuse BETA, is phenomenal at trendspotting, as is our friend, Copyblogger. Scot Karp is excellent at seeing what trends are about to happen. Sometimes it depresses him. Don’t leave out Tom Peters. . . . How exactly do we do that?

What does it take to spot a trend before it takes root and actually happens? What does a person need to watch for? Seeing trends seems to be a factor of intelligence, learning style, and world view. Allowing that you have the prerequisite intelligence — we’re talking business acumen, common sense, and people smarts, not rocket science — the rest is a matter of doing the work and being open to what’s happening. This is lesson 1 on being a trendspotter. [Read more…]

How THEY Work — Why the Heck Do I Care?

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The Fortune Series

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You might have caught the Fortune Magazine piece by Cait Murphy that featured 12 successful individuals at work. It was called Secrets of Greatness: How I Work. The article presents a gallery of leaders and their work secrets, including those of Marissa Mayer of Google, Howard Schultz of Starbucks, Wynton Marsalis of the Lincoln Center, and Judge Richard Posner of the U.S. Court of Appeals for the Seventh Circuit, Chicago. That was followed later by How I Work: Bill Gates.

After I read these articles, I filed them aside. I thought maybe I might find a use for some detail from the profiles some day. I didn’t know what, and I didn’t know why.

How Other People Work

Apparently, some folks thought this model was worth exploring. They added to it. Here are two more and one that won’t be happening:

  • How I Work: Matt Haughey
  • How I Work: Steve Rubel
  • It could be my “different drummer” flaring up, but I won’t be posting about how I work. If nothing else the word, greatness, in the title stops me cold. I’m the nice one. Secrets of Niceness: How I Work doesn’t seem to pack the same punch.

Though each profile was only a few paragraphs, I kept wondering, “What am I supposed to learn from this?” I needed something, so I have figured one out. I found a “Liz answer” to the question of how to filter and use this kind of information to build a business and a brand. [Read more…]

Ideas in Your Refrigerator

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You Know You’re Procrastinating When . . .

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. . . cleaning the refrigerator takes on a new and miraculous sense of urgency with a heavenly glow.

Go ahead give in and do it, but don’t lose to procrastination. Turn that refrigerator chore into an exploration for ideas. Here are three things you might think about.

  • What is your customer experience of the products that you are tossing out? Can you use those experiences to seed an article for your blog?
  • Refrigerators are filled with products. How do the companies who make those products promote them? Can you twist any of their ideas into ways to promote your business or your blog?
  • Is there a brand in there you are attached to? What do you value about that brand? Can you put your feelings into words? How can you use that brand value you feel to strengthen your personal brand and the brand experience people have when they meet you?

Procrastination just became an idea session, and on top of that you’ve cleaned your refrigerator! That’s productivity where you could have been doing what I’ve done — standing in front of an open refrigerator door thinking about how the light goes on and off.

Bet you can think of more ideas to find inside of that Big Box. How about sharing some with us?

–ME “Liz” Strauss

Related articles
Don’t Fear the Blank Screen — Be a Miner
Exploring for Ideas at Technorati
Eye-Deas 1: Have You Started Seeing Things?
More ideas in the Idea Bank category and in Writing Power, Thinking Outside the Box, Customer Think, and Brand You Series on the SUCCESSFUL SERIES PAGE

How Was Your Day as a Customer?

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Whatever You Did Today

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Whatever you did today — enjoy a cup of coffee reading the paper, watch TV, work on your computer, clean the house, go to the mall, drive a car, eat lunch, read blogs, take a shower — you used a product. You were a customer.

How was your customer experience? Did anything about it leave you wishing that some business knew you better?

What percent of your experiences leaves you feeling more than satisfied, makes you want to tell people what a great experience you had?

It’s hard to miss when you’ve bumped into a business that values a customer. It’s hard to forget the name of their brand.

Brand you and me.

–ME “Liz” Strauss

Related articles
Feeling a Customer’s First Response
Customers and Credibility
The Customer Think Series on the SUCCESSFUL SERIES Page

Feeling a Customer’s First Response

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An Opportunity

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A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that initial response that occurs without thinking. I’ve made habit of looking for such responses as I move through my life.

Information has no positive or negative value until I respond to it.

This morning I encountered information that you might use in the same way. Ready? [Read more…]

Helping Clients Get Past Blogaphobia

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Enthusiasm Can Kill

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Just today I wrote an email to a potential client I met with two weeks ago. In it I wrote this phrase I know my enthusiasm can be huge. We’d gotten into a conversation about blogs and how they were changing the world.

I wish that I had read the article I found exploring later that afternoon. It’s a piece by Anil Dash at Six Apart News called How to keep blogs from scaring the hell out of people. It’s just packed with truths. [Read more…]