Whether your business is a major one or a one-person show, the importance of spreading the word about your brand can never be taken for granted.
Think about it; more and more consumers are visiting company’s websites and social media initiatives. If your company is not actively pursuing potential business via the Internet, can you really survive over the long haul?
While some companies can keep the revenue door open because they’ve been around forever and/or rely primarily on walk-in business, a much larger number needs some degree of web presence.
One of the ways you can increase your web profile is by guest posting.
Do You Hire SEO Help Along the Way?
For those companies looking to either start with guest posting or ramp up their current efforts, one thing to consider is whether or not you can do the work in-house or will require outside assistance. If you find the right guest posting services provider, your work may become all the more easier.
At the end of the day, it all boils down to properly promoting your brand, with search engine optimization (SEO) playing a key role in that process.
Let’s use the example of a company blog.
If you have a blog, how often are you updating it? If the answer is frequently (and that means with relevant content, images, data, infographics etc.), that’s a good start. If the response is infrequently, then there is work to be done.
With the right SEO plan in place; your content marketing efforts can outdo the competition and then some.
By strategically placing a keyword link in the content, you are much more likely to drive traffic back to the site listed in the link.
If you’re providing guest posting content related to your brand on other sites, by all means push for having a relevant link back to your site added to the article you author. In doing so, you increase the odds of having more visitors pay you a visit online.
So, what are the keys to writing good guest posts that ultimately will bring more traffic your way?
Among them:
- Write with a purpose – For starters, make sure you have a purpose behind your writing efforts. If you’re trying to make a sales pitch instead of providing worthwhile content to readers/potential customers, you stand a good chance of losing their interest. The purpose of your content should be giving the reader something valuable, not something they hear from way too many other business;
- Don’t be pushy with sales – When you stop and think about it, consumers get all but hit over the head daily with sales pitches, so don’t pile on. You can be rather discreet with your sales initiatives by noting that current or first-time customers could be receiving deals if they do business with you without shoving a sale down their throats. Share with them the benefits that come with being one of your clients. When you do that, you stand a much higher percentage of landing a sale;
- Clean and exciting copy – Last but certainly not least, be sure to have content that is not littered with errors, boring or no images at all, and is easy to share amongst consumers. Make sure your keyword links all work and lead to the relevant page/s you want consumers to go to, not an error message. If a consumer has trouble surfing your site, especially if they want to see content they think would be worthwhile to them, don’t hold your breath waiting for them to return.
When it comes to solid content marketing, are you writing copy that will sell itself?
Photo credit: BigStockPhoto.com
About the Author: Dave Thomas writes on a variety of business topics for different websites.
