Ah, Q4.
This is when you told that vendor you’d get back to her.
This is when you were going to have saved enough to give out raises to your staff.
This is when you were going to have published that e-book.
Remember January and all of its promises?
In the early part of the year, “we’ll take care of that in Q4” is an easy answer.
Now those IOU’s are coming due. It’s September.
Don’t sit back and cry into your pumpkin spice latte. Roll up your sleeves and fly through the finish line like a sprinter at full speed.
Five Ideas for Finishing the Year Strong
1. Re-read and update your annual goals document
Hopefully at the beginning of the year you started executing on a plan, working toward goals for the year. Have you been checking in on those goals and updating your progress? If not, now is the time to do a checkup. Depending on the type of goal, use analytics, sales reports, financial statements, or whatever will help you measure.
For goals that are on-track, high five yourself and your team. For goals that are languishing, huddle with your colleagues and figure out what’s happened. Ask these questions:
- Is the goal still important? (perhaps something has shifted in your strategy that makes the goal unimportant
- If it’s still important, do you need to adjust the metric? Consider whether your original goal may have been unrealistic.
- If the original goal was realistic, and it’s still important, have the difficult meeting. Gather the team and ask hard questions about why things went off track. Is there a process that must be changed? Did you not align the right resources? Do you have a staff problem? Was the goal unclear? Work through these and come up with solutions that will get you moving toward achieving the goal with renewed energy.
2. Find the thing you’ve procrastinated all year and do it
If you have that sinking feeling that you’re ending the year with a whimper, ask yourself why. Is there something you really hoped to do, but failed to commit to as a priority?
Take that one thing, break it down into a few steps, and put one foot in front of the other.
Tell a trusted colleague about the task and why you’ve found it daunting. Getting input from an outside perspective may be enough to get you unstuck. There’s a really great app called Unstuck that can help too.
3. Start a project
This one sounds really counterintuitive, but it works.
Pretend it’s January first and tackle a new project. Breathe energy into your business by starting something that will take your business to the next level. Don’t fall into the trap of saying, “we’ll start that next year.”
4. Talk to all of your clients/customers before the end of the year
Talk about paying huge dividends. Challenge yourself to see every one of your customers or clients before the end of the year. It may not be feasible to travel to all of them, but it’s so easy to set up Google Hangouts or Skype conversations.
Taking this one step will build your relationships, strengthen your business, and end the year on a fantastic note. Reach out to your customers with no agenda other than saying hello and asking how they’re doing. Then listen.
5. Use the budgeting process to speak to prospects at the right time
The other magical thing about Q4 is that many companies go through their budgeting process for the upcoming year.
This is an excellent time to reach out to prospects or people who have expressed an interest in your services. Get the cost of your services built into their budget right now, and you’re ready to hit the ground running next year.
You also have an opportunity to act as a coach for a prospect at this time of year, helping them solve problems and end their 2014 on a high note. Make them look like a hero by providing advice at the moment they’re looking for it.
What steps are you taking to make sure you’re building momentum through the end of the year?
