By Sam Melton
The Internet has changed the way we live.
Many people gravitate to the Internet to do everyday things and to keep entertained. A decade ago, consuming media primarily involved watching TV, but in today’s technologically advanced world, there are dozens of ways to consume media without sitting in front of a television screen.Â
Based on studies conducted by eMarketer, 2013 marks the first year in which the amount of time spent online surpassed the amount of time spent watching television.
According to the study, the average person spends five hours and 16 minutes on digital platforms, compared to 4 hours and 31 minutes with television. Not only has the time spent online increased by more than 15% within three years, the time spent watching television has also declined.
The television screen is taking a backseat to the new first screen  the Internet.
The modern individual and multitasking
Life is all about multitasking. Individuals do a myriad of tasks at once, and the Internet helps. Whether it’s to check email on a smartphone, access apps on a tablet, shop from an online store or pay bills, the modern consumer is capable of getting a lot done in a little time. ??The Internet offers a host of media from all around the world, and TV can be limiting. Although consumers still watch plenty of television, statistics show viewership has dropped by 500,000 households since 2012. This number is expected to decline as more people opt for high-speed services from providers such as Verizon FiOS Internet or Google Fiber.
With connections as much as 100 times faster than broadband, streaming has become a more affordable and convenient media option. Internet service replaces the need for television broadcasts because services such as Netflix, Hulu, and Vudu encourage binge-watching and replace the need for TV.Â
Two of the most popular activities on the Internet
Just because the average person spends less time watching traditional television programs does not mean TV content is on the decline. With so many streaming services available, content being consumed online is on the rise, while traditional television viewership has fallen.
Although streaming television shows contributes to time spent behind the new first screen, perhaps the most popular activity to date is surfing social media. According to a research study conducted by Ipsos Open Thinking Exchange, the average user between age 18 and 64 spends 3.2 hours on social media sites daily.Â
This emerging trend contributes to Internet surpassing television.Â
Social media and streaming usage are on the rise, and this contributes to more time spent online. When more time is spent online, it takes away from what the average media consumer can spend watching TV. Although digital television services aren’t putting TV networks out of business, as a whole, the Internet is now the first screen.
How to capitalize as a blogger
Bloggers are well-positioned to take advantage of this shift.
No doubt the allure of the written word draws readership, but we can easily take it a step further.
- Podcasts
You don’t need expensive audio equipment. Such an addition to your blog gives your readers a chance to hear the voice behind the words. If you make it a regular feature, you’ll likely see a spike in readership. - Slideshows
Flickr.com has an incredible tool that will allow you to easily construct a slide show of your photos on the side for your blog. It will even generate HTML code to place in on your page. - Vlog
Give readers a visual and auditory version of you. It’s an interesting way to express an opinion. Be sure to make the content as engaging as your written word! It’s a good idea to find other vloggers’ styles you like.
Are you working to get own your slice of the screen time pie?
