2021 has seen an explosion in audio content, especially podcasting. A few factors play into this. The technology to produce quality audio from anywhere is available to pretty much anyone. iTunes has ramped up their focus on podcasting with the launch of their podcast app in 2013 and podcast platforms such as Stitcher are moving into automobiles.
The success of podcasters such as John Lee Dumas, Cliff Ravenscraft and Chris Ducker bring positive attention to podcasting, not just as a content option but as a viable revenue stream.
So how can you turn up the audio in your content strategy?
Adding audio content can be done inexpensively and with less stress around the technology than you may realize. Once you decide to add audio, you will find that this is an excellent medium to leverage for not just podcasting, but other areas of your content strategy.
Free tools like Facebook Live provide an easy way to host your own podcast. Australia-based marketing agency gives some great tips on hosting a live event on Facebook:
The live video will stay on your page after the broadcast and will appear in your friends’ and followers’ feeds just like a usual post. There’s a handy rehearsal feature called Test Broadcast that allows you to broadcast live to admins and moderators of the page to test the audio quality and lighting before you go live to everyone else
Internal podcasting
When you think of podcasting, it’s common to have programs come to mind that are designed for an external audience. But what about your internal audience? Developing a podcast or series of podcasts designed for internal audiences can be a great way to engage your team members and provide important information in a consistent, easy to access delivery model.
Getting Started: Deduct which areas of your organization could benefit from information, updates or education on a regular basis and who can easily download or access audio for listening. Some possible ideas for internal podcasting implementation could be:
- Human Resources hosts a series of interviews showcasing employees in your company.
- Sales Management produces a weekly podcast providing updates, product details, and training for the sales team.
- Employee Benefits uses audio to keep employees up to date on benefit changes, enrollment information and frequently asked questions.
- The C-Suite hosts a regular podcast to update the company on the state of the organization, vision of where the company is headed and allow everyone to better connect to management and culture.
To keep things organized and consolidated, use a hosted contact center for your business.
These are just a few ideas on how an internal podcast could benefit your content strategy. What other ways could audio content be used to increase morale and efficiencies, while decreasing costs and turnover?
