Measuring What We Care About Is Not the Same as Caring

Does It Have to Be So Complicated?

Yesterday my day started with this lovely message.

chislett@lizstrauss your talk of “visible authenticy” & more present conversations through reflection is prompting me to tune in to you more often.

Thank you, Peter. I write this for you.

What’s So Hard About Putting a Heart in What We Do?

Today at Ad-Tech, I heard a lot about data and leveraging the digital space. The word insight came up often, but like a buzz word, not like an idea.

Let me say I believe in ROI. Nothing is a good idea if it doesn’t sell. I get that. Profits make progress. I like to pay the rent and pass out raises.

I heard words like engagement. I saw professionals trying too hard to micro analyze behavior.

It’s not that hard to explain people.

Human nature hasn’t changed and neither have the priorities required for successfully conveying your message. — David Ogilvy

So much talking today sounded like broadcasting …

• Talking about how to engage consumers.
• Talking about how to measure conversation.
• Talking about hopes to get “consumers” talking to their “peers.”

It was stunning that everyone seemed to have forgotten that consumers are people.

People talk to friends and family, not peers. People give meaning to what people do. Your brand, your campaign, or your engagement does not.

No one cares what you do or know until we know that you care.

Measuring what we care about is not the same as caring about us.

Surely you know that.

Can you find the heart in the data?
Why does it have to be so complicated?

I make connections …
–ME “Liz” Strauss
Work with Liz to be present.