SOB Business Cafe 06-04-10 - Successful Blog -

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

WorkLifeNation
But there is swelling support to help you achieve what social media expert Chris Brogan calls âescape velocity.â âThe ability to leave a situation that isnât helpful or desired.â Itâs the path less traveled where youâve got your feet planted in the financial security of a steady job, while igniting the journey toward doing work that youâre passionate about.

Generating âescape velocityâ to pursue your passion of entrepreneurship

Chris Brogan
Yesterday, my blog was not my job, so I didnât write one. Today? I have two speeches over the next few days. That was my job first, and then this post.

Your Blog is Not Your Job

America’s Best Business Practices
I have written many articles on this blog about the huge benefits of using social media in marketing. So please donât mistake this article as some type of put-down for social media. It is not. I believe that social media has leveled the playing field to some degree between big business and small business. Nonetheless, as with many great things, it can sometimes go wrong.

When Social Media Goes Wrong

Shamable
Web traffic for the sake of traffic is meaningless. This is why I donât advocate always targeting a âtop bloggerâ in any vertical. It makes zero sense to chase big numbers, just as shotgun marketing did â just ask our friend, the banner ad.

How To Select A Blogger For Your Brand

Operation Safe
I have been looking at a few blog posts that share what kind of tweets someone should make, and wondering what the right balance for a non-profit like us should be. I wonât claim any magic formula but this is what is working for us.

Tweeting as a Non-Profit: Balanced 7

JR’s Internet Marketing Strategies
Overall, dofollow is obviously the best type of backlink because it passes link juice from one site to another and counts the anchor text for keyword relevance, but, do not discount the nofollow completely!