A Weekly Series by Teresa Morrow
Iâm Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (I love to read anyway!).
This week I will be highlighting I book that I am working with Kimberly Weifling, the author of ‘Scrappy Women in Business’ (along with her co-authors, Julie Abrams, Carole Amos, Eldette Davie, Mai-Huong Le, Hannah Kain, Sue Lebeck, Terrie Mui, Pat Obuchowski, Yuko Shibata, Nathalie Udo, and Betty Jo Waxman) and the other book I have had on my reading list, ‘The Social Media Bible’ by Lon Safko.
The books I discuss in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development and inspiration.
‘Scrappy Women in Business: Living Proof that Bending the Rules isn’t Breaking the Law’
by Kimberly Weifling
Excerpt from ‘Scrappy Women in Business’:
Each chapter of this book is one women’s fascinating perspective on what it means to be a Scrappy Woman in Business, and all of them are teeming with personal insights and practical tips to encourage you on your journey toward your own goals and dreams. Each of these women has traveled a very different road, but they all ended up in the “Scrappy Women in Business Hall of Fame” because they are ordinary people who created extraordinary results through sheer determination, willpower, and scrappiness. They could have easily thrown in the towel at any point and led easier (albeit far more boring!) lives. But they didn’t. They kept going! By doing so, they demonstrated in eleven beautiful ways what’s possible when you refuse to be “realistic.”
Three Magic Wishes by Kimberly Weifling
1. It is my sincere hope that this book will ignite a flame inside of you that leaves you restless to discover what you’re capable of.
2. I further hope that, after reading, you think to yourself, “Hey, if they can do it, so can I!”
3. Finally, and most importantly, I hope that you will take action with the intention of making a positive difference not only in your life, but for this planet.
Story of Scrappy Woman and co-author Hannah Kein:
I was actually gainfully employed until 1997. Some of my jobs were like a Dilbert cartoon, and I figured: “Why not change my role in the cartoon?” Refusing to change my hairdo, I became the
non-pointy-haired boss when I founded ALOM in 1997. My team and I have grown this company to become a leading global supply chain company headquartered in Fremont, California.
Prior to founding ALOM in 1997, I held various management and executive positions, with a wide range of experience in the packaging industry dating back to 1990. I earned three university degrees (B.S. in political science, M.S. in communications, and M.B.A. in marketing), and I’m a frequent lecturer and speaker, and a published author of a popular textbook on market analysis, now in its fourth edition. It is by now outdated, and it is in Danish, so don’t rush to buy it, but it was fun to write a textbook that was mandatory. And, no, I did not include any convoluted formulas to make future generations suffer like I did. My unwavering focus is on customer delight and quality.
This focus led to a successful ISO certification for ALOM within a year of starting the business and has fostered long-term business relationships. I have extensive international management experience including many plane trips and bad airline meals, and am involved in numerous governmental and educational agencies and business groups (read: constantly in meetings). I’m a board member of the National Association of Manufacturers (NAM) and Women’s Initiative Silicon Valley, a nonprofit organization. I believe in giving back to the community. I have been so blessed by supportive men and women surrounding me and encouraging me with awards, such as 2009 Enterprising Woman of the Year. Thank you, all!
You can read more about Hannah and her dad and her gut instinct through the pages of ‘Scrappy Women in Business’.
A bit about Scrappy woman and co-author Pat Obuchowski:
I believe that when you own your own company you can give yourself any title you want. I am the CEO (Chief Empowerment Officer) of inVisionaria and a Scrappy Businesswoman whose passion is to coach other Scrappy women (or Scrappy wannabes) to be Scrappy leaders in our world. We need them. I have a long bio because I’ve lived a full life, but it’s not written on this page. You can read it all in my story. My life escape is DUIâDancing Under the Influence (of loud music)âwhile driving my convertible with the top down and my trusted dog, Maggie, at my side.
You can read more about Pat and her desire to be a nun at a young age and then a teacher and then a journalist and then a…. through the pages of ‘Scrappy Women in Business’
And then there is Scrappy Women and co-author Eldette Davie:
After graduating with a diploma in marketing, I joined a computer company and found what I liked doing mostâbeing around computers. My sins include time in blue chip companies, “Big 5” consulting houses, and work in presales and business consulting in Europe and Africa. I thrive on learning new things, and I’m intrigued by metaphysics and the concept of world connectedness.
I am passionate about all things outdoorsyâphotography, sport (the more extreme the better), my family (especially my four-footed children), and music you can listen to without going deaf. I dislike more than words could express: injustice, dishonesty, thoughtlessness, and prejudice. At the moment, I’m a program manager for the largest technology-only consulting house in South Africa, working on a project that is making me go grey. (As a result, I dye my hair!) I can’t tell you how valuable Scrappiness has been in my life, never more than in my current challenges.
You can read more about Eldette and her journey in the army and and how she discovered her passion for computers through the pages of ‘Scrappy Women in Business’.
And there are the amazing and inspirational stories of the other truly scrappy women, Julie Abrams, Carole Amos, Mai-Huong Le, Sue Lebeck, Terrie Mui, Yuko Shibata, Nathalie Udo, and Betty Jo Waxman.
About the Book:
Although some people make it look easy, the reality is that the path to success is often convoluted and messy. It’s tempting to believe that the professionals surrounding us somehow have their act completely together while we lurch fitfully onward, but the real story is often much more complicated and chaotic. This refreshingly honest book provides welcome reassurance for every businesswoman who’s ever wondered, “Is it me, or has the whole rest of the company gone nuts?!” Each chapter is a fascinating description of one woman’s unlikely journey, and every story is teeming with personal insights and practical tips to encourage you along the way toward your own goals and dreams.
The human side of each achiever comes alive as she shares her challenges, choices and achievements in a “just between us” tone that educates as it entertains.
You can purchase a copy of ‘Scrappy Women in Business’ online at ThinkAha Books or on Amazon.
*I have received a complimentary copy of ‘Scrappy Women in Business’ by the author as this book mention is part of a virtual book tour I am conducting.
A book on my reading list that I have had the pleasure to read is ‘The Social Media Bible’ .
The Social Media Bible
“Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk.”
âScott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.
“Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from ‘Social Media 101’ all the way to PhD status in a format that is easy to browse, informative, and powerful.”
âTom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.
About the Book:
The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts – Tactics, Tools, and Strategies – have been updated to reflect the most current social media trends.
* Covers all major new software applications, including features and benefits, in detail
* Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
* Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
* Includes dozens of social media ROI case studies
* Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements
The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
About the Author:
Lon Safko is a remarkably creative person. He is the creator of the “First Computer To Save A Human Life”. That computer, along with 18 other inventions and more than 30,000 of Lon’s papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!
Lon is the founder of eleven successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising for business, promotions, and education, for which Lon holds two patents and a third pending.
Lon been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation’s Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Science Magazines just to name a few. Lon was recently selected by the Smithsonian institution to represent “The American Inventor” at their annual conference.
Lon is an author of remarkable breadth, writing six innovative books, which have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new homeowners on reducing building costs, and related amazing stories about the serendipity of life. His latest book with John Wiley & Sons “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency.
Lon is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First American Title Insurance, “This is the best presentation I’ve been to in 25 years.” Teledyne said Lon’s presentations are “Informative and entertaining, packed with useful information.” And the U.S. Postal Service called Lon “Inspiring and Motivational.”
Lon also privately coaches Fortune 1,000 companies on harnessing Innovative Thinking and social media strategies to create higher productivity and profits. Lon’s presentations are personalized to help corporate, government, and non-profit executives improve their operations and performance by capturing the innovative potential now wasted or overlooked. As Lon says, “When you see your world in a different perspective, you see new ways to do everything!” Lon Safko sees the world in a new way every day.
*this information was provided by Amazon
You can purchase a copy of ‘The Social Media Bible’ on Amazon.
I truly hope you will check out these books and please comment and let me know your thoughts on them.
