Two weeks ago I had a conversation with Teresa Morrow about her business. Right off it was easy to spot that this woman loves her work and loves the people she works with. Everything she said about it made me want to hire her, even though I didn’t have a need. So I did next best thing. I asked her to write about what she does. Meet Teresa.
Promote your Book Online with Virtual Blog Tours
by Guest Writer Teresa Morrow
For any author who wants to place his or her book before online audiences who are most interested in the bookâs message, there are many options to consider. Making choices about what to do when can be overwhelming.
A good option to consider is the creation of a virtual blog tour. This online promotional opportunity is similar to a traditional book tour. However, unlike the brick and mortar tour, the virtual blog tour does not include the hassle of packing clothes, complications of travel, including airport congestion and airplane, train or bus schedules.
The virtual blog tour allows you to bypass the often-tiring and expensive task of traveling from city to city and state to state. Your journey as the author through the virtual tour wanting to reach his or her market is primarily handled through establishing a presence on the blogs of cyberspace.
The process initially begins by the development of a list of bloggers whose audiences would be interested in the topic of your book. The list can include bloggers who have already responded to your book as well research results of new bloggers whose audiences and professional ratings are in keeping with yours.
Ask these online citizen journalists to become one of your virtual blog tour hosts by reviewing the book, allowing you to be a guest blogger, and/or accepting another writerâs review of the book. You can also offer the book as a promotional giveaway item as this has become a very popular and successful virtual blog tour strategy.
The length of a virtual blog tour can vary from seven days to three weeks or more. Ideally, the schedule would be set up to feature your book through on a daily basis for the selected length of your tour. You can further assist blog tour horsts by providing them a book cover image, your author picture and your biography.
In addition you can create a mutual beneficial relationship with your blog tour hosts by highlighting them on your blog or website. The many options for doing this can include links to the hostsâ sites and invites to select hosts to be a guest blogger for you. If the hosts are also authors you can even offer to review their work at a later date.
Donât forget to share virtual blog tour details (tour date, site links and host names) with social networking sites, such as Facebook, Linked In and Twitter.
Promoting your book online through a virtual blog showcases your book and builds important relationships with bloggers with whom you share common reader interests.
Teresa Morrow is on the Florida Board of Advisors with The WECAI Network â⢠and an Editor at Large at WE Magazine for Women ââ¢. She is passionate about working with authors, speakers and writers to manage their business online promotion. She cares about her clients and is available for 20 minute free consultation. You can contact her via email at keybusinesspartners@verizon.net or visit her website at http://www.keybusinesspartners.com.
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Thanks, Teresa! You’re inspiring!
–ME “Liz” Strauss
