A Navigational Crap Shoot

I’m leaving today for BlogWorldExpo in Las Vegas. The convention is a treat of Blog and New Media conversations, exhibits, and information. I look forward to catching up with old friends, getting some work done, and making some new things happen.

What dread is what it takes to navigate that city.

In Las Vegas, the shortest distance between two points is never a straight line. They’ve purposefully made it that way. I’m frustrated, beat up, and lose time whenever I try to find anyone or anything that isn’t the nearest casino. A round trip from the front desk to a hotel room easily can steal about 20 minutes.

Las Vegas is like a blog filled with shiny things that distract and divert people. Ever been on a blog or website like that?

Las Vegas doesn’t want me to be in my hotel room.
Some blogs don’t want me to read them.

• When I arrive and have to close an ad before I can see anything, that blog doesn’t really want me to read it.
• When I click to a new page and I’m asked to subscribe or buy, that blog doesn’t really want me to read it.
• When the header or sidebar is filled with flash to pull my eyes away from the text, that blog doesn’t want me to read it.
• When the colors vibrate with a hot red on a bright blue background, that blog doesn’t want me to read it.
• When the fonts scream at me like a carnival barker, that blog doesn’t want me to read it.
• When I can’t find the search box to get where I want to go, I really know then that …

When we have all of the time in the world to get where we’re going diversions can be interesting and wonderful. But it’s not often that the luxury of time is with us. Make it easy for folks to find what they came for and they’re like to come back again to find the next thing.

Unless you want them to be lost in your casino.

Ever been on a blog like Las Vegas?

Hope to see you at BlogWorldExpo!

–ME “Liz” Strauss
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