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6+1 Traits: Word Choice — A Writing & Business Power Tool

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Word Choice Reveals Things About Us

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Hugh Prather says, We cannot talk without talking about ourselves. Word choice is where our bias shows.

Difficult, arrogant, clever, brilliant, resistant, creative, out-of-the box, genius, spoiled brat, misunderstood, having a bad day, playing with you, smartass, ambitious, valuable, disruptive.

I heard all of these words said by different people to describe the same exact behavior by a single individual.

Each person chose a different word. The word for them described the behavior, but even more it described their mindset, the filter through which they see the world.

Words reveal the mindset of a company culture too.

Does your company choose nice words to talk about inanimate objects and violent ones to talk about people? Does it seed catalogues and grow the business, but target customers and kill competition?

Word choice is a powerful thing. It communicates our unconscious thinking. At first we think it’s just a habit, but imagine for a second. What if we said “seed and grow customers”? How would that change the way we think and what we do?

What if Google called us customers? Would Blogspot bloggers have more service? What if Technorati called us partners?

Word choice is a power tool — both in writing and in business. [Read more…]

9 + 1 — The Sequel — When Big Words Go Bad

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Big Words Are Wonderful

Thank you, to everyone who read and took time to comment on 9 + 1 Things Every Reader Wants from a Writer. The post and the discussion became much of what I personally think is the appeal and the addiction of blogging — learning by an interactive, rolling dialogue.

One point in particular seemed to get several comments. It was this one.

Set aside your expensive vocabulary. Don’t use big words, when perfectly good little words communicate easily. I don’t read with an online dictionary, and I don’t want to.

It seems folks were worried that I don’t like big words at all. I love them. I like the way they sound and the way that you can find one that will precisely pinpoint the idea that you’re going for. The point up above that I didn’t make clearly — yeah I’m unclear too, go figure — is that I was writing the 9 + 1 post in the voice of average readers, who don’t have time to go looking up words that might get between them and your message.

El Hakeem pointed out that some folks DO like big words and enjoy learning them. Starbucker is one in particular. He reads William Safire for that very reason. They’re right, you know. If your audience shares your love of vocabulary and finds new words delicious, I’d never ask you to take that away from them. I don’t expect that you would, even if I did.

I was talking about folks who use big words to make themselves or their writing sound smarter. Using vocabulary that way isn’t authentic and readers can tell.

Tony Lawrence left a story in a comment this morning that is a perfect example of how a guy can get caught doing just that.

Many years ago I had a partner who sometimes liked to brag about his education. I think he liked it all the more because I am mostly self educated – I dropped out of high school the moment I was legally able.

Anyway, Don (we’ll call him Don because that was his name) had prepared a new company brochure and was presenting it to me and another partner. As I was reading it, I came across an interesting sentence:

‘We provide simple pneumonic phrases to help you remember the commands.’

“Don, what the hell is a ‘pneumonic phrase’, I asked (not all that pleasantly).

Don nearly preened himself. “Well, if you had the benefit of a college education, you’d know that a pneumonic is a memory aid.”

I shook my head. “I am an autodidact, you fatuous ass, but I know how to spell and I know that the word you were thinking of is ‘mnemonic’ and that YOUR word is more usually found in conjunction with plagues”. I wrote ‘MNEMONIC’ out in large letters as I said that.

‘Benefits of a college education’ indeed.

Thanks, Tony, for letting me share your anecdote. (That qualifies as a big word.) You did what I couldn’t do and you did it artfully. I probably would have had readers screaming, “Liz, the darn horse is dead.”

By the way, my favorite word is despicable. It sounds like it should have punctuation inside it. What’s yours?

–ME “Liz” Strauss
If you’d like Liz’s help with your writing, click on the Work with Liz!! page in the sidebar.

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FIOTB–Tool 1: Content Development Tool
See the Customer Think and Writing Power for Everyone series on the SUCCESSFUL SERIES PAGE.

6+1: Writing Voice the Sound of Your Brand

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Yeah, I Hear You

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Ever notice when you read some writers’ work, that you can almost hear them? I don’t just mean that they write conversationally. I mean that, well, you can almost hear the pitch of a voice, a twinkle in an eye.

How do some writers do that? How do they become real in your mind while you read? [Read more…]

6+1: The Ferrari Analogy for Organized Writing

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I Don’t Have to Read Your Desk

A messy desk is like a garage – it’s where you keep your tools. It helps if it’s organized, but your car will run fine even if it is not. But messy writing is a sign of messy thinking. It’s proof that our ideas are not under control. No one wants to be behind the wheel with someone who can’t keep the car on the road.

Organization is the second trait of good writing. Great writing needs a plan, like a road trip needs road. Ideas need to be organized before we set off.

Organizing a Writing Road Trip

Mountain Road

I’m sure you’ve read a blog post, or maybe twenty, that left you wondering where it was going and why it kept stopping and starting. Reading was like riding in a half-dead jalopy. (Jalopy don’t you love that word? It sounds like a food.)

Reading should be like a fabulous road trip — the blog equivalent of riding in a fast machine stuck to the road, handled by an experienced driver.

It’s true.

I’m Italian. I’ll take the Ferrari. [Read more…]

6+1 Ways to Compelling & Elegant Blog Posts

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Atilla, the Great Idea Killa

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Ideas. Everyone talks about getting ideas. I get one. It’s great. I jump on it. I start to write. Soon enough I find myself in a pile of mush — words all over, thoughts in too many places.

What made me think this was a great idea? Now I’ve wasted all of this time. Here I sit — still no blog post and now one mangled idea. it isn’t pretty. What the heck am I doing wrong here? I was sure this idea was great. I am Atilla, the Great Idea Killa.

Yeah, I do that too.

I Want Compelling & Elegant!

The truth is that most ideas misbehave. They’re just not strong the way they come to us. They have a problem staying on track. Sometimes they fall apart. Often, they’re too large or stray all over the place. Your average idea needs a little help to be what it will be when it grows up to be a “Hey, lookat me” blog post. [Read more…]