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Blogging Improves Job Prospects

by

The Boston Globe Says So

On Apri 16, boston.com, the blog of the Boston Globe, ran a story called Blogs ‘essential to a good career’. It’s a paid subscription to the old paper’s archives so I’m going to summarize the argument — use it when you need to explain blogging as more than an online diary.

The main points of the blog post are that

  • blogging gets folks visibility
  • blogs update more often and so rank higher in search engines when employers Google candidates, which employers are doing
  • blogging forms connection with other bloggers much like networking
  • blogging shows a blogger starting conversations and interacting with others, which are positive traits that employers look for
  • blogging is the consummate home page, resume, and interview put together
  • blogging is an education–in order to blog on any subject daily a blogger gets to know it well
  • blogging opens up opportunities–blogging IS walking the walk–a blogger can pretend to know and so opportunities start to show up.
  • blogging offers a chance to add content to the Internet rather than always taking it away.

But then, if you’re a blogger, you already knew that. In fact, you probably don’t need this list at all.

Here is the link to PAY FOR What’s Obvious.

Just kidding, Boston Globe. I’m the nice one. Really I am. I was also careful to have the article in the other room while I wrote this summary down.

[Hat tip to Kaps for helping me source link the article]
–ME “Liz” Strauss

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Brand YOU–You Are What They See
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