Spam Ain’t the Way

Recently, I received the 4th unfortunate, attention-getting email from the same PR firm in NYC. I took the following screenshot of the subject line.

To the first email in the series, which ran about 6 pages long, I responded,

“To a blogger, this is spam.”

The reply was stunning.

“We only want to help, not hurt

I will read you more often

Please give me your url”

What?

How could you have read me at all, if you didn’t have my url?

If You Want a Blogger’s Attention . . .

If you want to get someone’s undivided attention, here’s what you do.

• Make it personal.
• Make it valuable.
• Make it relevant.
• Make it clear that you’re not going to waste time while you say it.
• Make it your message about them, not about you.
• Make it short and say thank you.

In this case, here’s a message that might have worked.

Subject Line:
Social Media and Successful and Outstanding Boomer Businesses

Dear Liz,
I know you write about social media. I also know you’re passionate about small business. I’d like to offer an idea.

If you’re looking for a guest post written with wit and insight, we have a client who helps boomers use social media to save their small town businesses. She’d jump at a chance to tailor a blog post to your audience. I’d love to talk to you about it. Email me or call if you think this would bring value to your readers.

Thanks for what you do on Successful-Blog,
PR Person
Title: She who wants to write to 5 bloggers rather than blast 500

I’m sure I missed something. What would you add to the list?

–ME “Liz” Strauss
Work with Liz!!