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What Makes an Irresistible Business?

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Do You Make Sure the Customers Who Want to Love You Can?

Irresistible is what attracts new customers and brings them back again and again. When you’re irresistible, you become unique. The competition becomes irrelevant, because they aren’t you. Irresistible combines solid business with great relationships to

  • Remove what customers don’t want.
  • Enhance what customers love.
  • Add something unexpected they would die for.
  • and offering options that fit easily into customers’ lives.

Making sure customers who want to love you CAN is the best way to grow a business.

What Makes an Irresistible Business?

Irresistible Business is the game changing strategy that defines great business growth in the context of a marketplace that is now customer controlled and both online and off. It reaches inside the business to check the models for irresistibility with questions such as these:

  • On Execution: Does your model / process match your business, your partners, your vendors, and your internal customers? Does it work for them and for you?
  • On Engagement: Does your model match your market? Does every interaction make customers’ lives easier, faster, and more meaningful? Does what you do fit easily into their lives?
  • On Extraordinary Value: Do you add a unique value proposition that only you can deliver. How can you make your business model itself a barrier to entry?

The statistics prove that customer investment and word of mouth marketing are most effective business development initiatives any company can have to build a brand, to build sales, to build lasting value.

In this new customer-driven, attention economy, every business – corporate to company of one – needs a serious focused strategy designed to raise them to class of their own. Huge investments in low ROI advertising and clever SEO won’t work if the company can’t be found above the noise or can’t adequately engage customers in an irresistible relationship. The game of business has become one of building lasting communities of fiercely loyal fans.

It’s no longer if you build it, they will come, now it’s if you let them help you build it, they will bring their friends. What company wouldn’t want a community of fiercely loyal fans?

How are you making your business irresistible to the people who want to love you?

Be irresistible.
–ME “Liz” Strauss

Do Something!

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Don’t Leave a Great Idea Sitting Here!

Steps-up_by_Liz_Strauss

A friend from my days in publishing has thousands of ideas to every one of mine. Being with her is both exciting and frustrating, because she imagines potential futures, but can’t see whether they’ll play out usefully.

On the Internet, it seems that everyone has thousands of ideas . . . even me. With so much information and conversation around us, each day brings a passel of potential futures to discuss and dream.

We learn about how to build things. We talk about what we could do and be. We imagine repurposing what already is. We innovate, create, and ideate, almost without thinking.

The problem is that too often we don’t DO anything.

If the idea is as great as we think it is, why don’t we build it, create it, execute, and deliver it?

Some ideas can’t stand up the stress of such things. They start unraveling.

Other ideas could be wonderful futures but no one cares enough to produce what they describe. Doing something is where the real work begins. We have to show up, step up, and invest ourselves to build a reality.

What will you DO with your ideas today?

–ME “Liz” Strauss
Work with Liz!!