What takes up the majority of your time running a business?

Some business owners will point out the task of keeping customers happy. Others will note overseeing employees takes up a fair amount of their work week. Meantime, some will state that marketing and advertising their brand constitutes countless hours weekly.

One of those aspects of marketing is content marketing. More specifically; having an authoritative and popular blog on your website grows by the importance each day.

So, what happens when you don’t have the time and/or resources to field a noteworthy blog? What happens when you’d like to contribute to other relevant blogs, yet time and resources are again issues?

Is it too late to change course or can you make your blog worthwhile, along with contributing to others in order to drive more business and revenue your way?

Your Content is Critical

With 2016 knocking on the door, it is more important than ever that you don’t lose focus on the importance of content marketing for your brand, material that oftentimes will be displayed on your website.

Among the ways to make your content marketing stand out:

• Hiring the right talent to write copy – If you find that you’re too busy yourself (and also your staff) to do the content marketing writing, look to guest posting services. By using such a service, you eliminate the need for you and/or your staff to research and write the copy. As long as you hire a service provider that knows their stuff, has a feel for your industry and can provide that necessary voice (see more below), and promotes your brand in a variety of ways, you can stand out in the content marketing arena, By doing so, you increase the odds of landing more business;
• Talk to your audience – All too often, companies will try and tell the consumer what the business owner wants them to hear, something that is not necessarily always what the consumer in turns wants to hear. When using a guest posting service, make sure they properly represent your brand, something which will receive a better response from many consumers. The copy should be informative, yet not too heavy on the sales side. If the voice is one of simply a salesperson, you may very well push the consumer/s in the direction of your competitors. Talking to your audience also means being a social butterfly (see more below), so don’t be shy about talking-up your brand;
• Socializing is where it is at – Finally, properly using social media to promote your content marketing initiatives is very important. You can have the best content/writers in the world, but what if no one or few people are reading it? Use various social media vehicles (Facebook, Twitter, YouTube etc.) to promote your brand. Yes, YouTube has become more and more popular with companies looking to market their products and services. Having a small amount of worthwhile content with the video/slides etc. you want to show can go a long way in converting a potential client into a delivered client.

If you’re finding that you don’t have the time and/or expertise for properly doing content marketing now and down the road, a guest posting service could be just the right call.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers marketing topics on the web.