Blogs tell stories. 

There are different elements within a blog that make people care about your blog. Joel Kelly would suggest these are “the story, the content and the offer”. All of this makes sense but, what happens when the story you’re trying to tell isn’t the one people hear? What happens when the conversation that occurs as a result of your story isn’t the one you were hoping would happen? 

People are commenting but totally missing the point of your story? You were writing about X and the conversation that happened was all about Y. 

It’s always great to start a conversation, especially one that leads to building a community, but what if you want to talk about your remarkable insights into marketing strategies, your product or service or just delight people with your amazing writing talent and your audience only picks up on a tiny detail you revealed about your personal life?

I keep mulling that over in my mind. I’ve listened to Brian Clark talk about finding your intersection, your purple cow (although I thought he said elephant). I started blogging on my own site this week. Maybe it’s too soon to tell what people want to hear from me. Or maybe I should take the advice of CCseed and wait for the people to find me that do want to hear what I think I want to say.

Or, maybe, the way I see myself as a writer, as a person, isn’t really what others see.

We’re all storytellers. Whether we practice the art through blogging, writing, painting, photography, film making, song writing, poetry  (I could go on) it doesn’t matter. 

What matters is we’re all telling a story.

Have you had any experience with this?

from Kathryn Jennex aka @northernchick