Guest Speaker: Mike Wagner

1. Blogging is a free sample of your brand.

2. Your creativity and unique point of view must be evident in your blog.

3. Everyone’s blog contains implicit and sometimes explicit invitations that
become your brand’s promise.

4. Empathy is what makes blogs useful, without it your blog brand is
useless.

5. Blogs are for the “pro-am” spirit of our times; do you have a “pro-am”
brand?

Thank you, Mike!
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Visit Mike’s blog, Own Your Own Brand, to catch a regular update on how to keep your brand on the right path. –ME “Liz” Strauss
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Let’s open the Q&A . . .

I’ll go first. Mike, what is the key to owning your own brand?

During the Virtual Conference today, you can take $100 off registration to SOBCon 07.