networking-events Archives - Successful Blog

By Jennifer Escalona Dunn

Networking events such as conferences and local business gatherings can often go from successful to stressful in a short period of time. You think youÂre ready to tackle the evening, even arriving extra early to maximize your time, but in the end you leave empty handed, having only met a handful of people. Worse, nobody can really help you in any way.

Like everything else in business, it helps to have a plan. Use these tips to ÂprofitÂ from your next networking trip.

Before the Trip

Having a successful trip to a networking event may depend on what you do before you even step through the door. ItÂs one thing to sign up for an event and hope for the best. ItÂs another thing entirely to have a battle plan at the ready in order to make the most out of the trip.

The first question you should ask yourself and any team members accompanying you is Âwhat do I/we want out of this event?Â In other words, instead of blindly going in with the attitude youÂll just see what happens and come what may, itÂs better to have a focus. YouÂre much less likely to come away empty handed this way.

Be as specific as you want with your goals. DonÂt just say ÂI want to talk to five good contacts,Â make the goal ÂI want to make five new contacts that can help me spread my business to the Northwest region of the state.Â

You should also contact the speakers beforehand. And if the event posts a pubic guest list, go ahead and look up the other attendees online. This way, instead of walking into a room full of strangers, youÂll have an immediate opening since youÂre ÂMary-who-emailed-you-last-week.Â

During the Trip

While youÂre actually at the networking event you want to cover the most ground possible. If youÂre by yourself or the room is huge, this may not exactly be easy. This can be especially true if itÂs one of those ÂcliqueyÂ networking events Â you know the type. It can be tough to break into a group thatÂs already established itself.

However, if you know what youÂre there for, this becomes much easier. In fact, if youÂve really done your homework, you may already know who exactly you want to network with. Not everyone is great at these networking events and may hang back Â the movers and shakers arenÂt always in the big crowds, in other words.

Most of all, act interested in what they want to talk about. You can always pitch them ideas later when you have their email or Facebook page. Talking about something they like will get you in the door much quicker than berating them with business ideas.

Pro Networking Tip: Arrive early. YouÂll be able to talk to more people, and itÂs a lot easier to talk to the first few go-getters than it is to walk into a big crowd and break into an existing conversation.

Follow Up

Now is when all your hard work starts to pay off. You knew how to work the room, you knew who to talk to, and you made sure to have a pleasant conversation. Now all you have to do is work the follow up.

Of course make sure your message includes something regarding your conversation you had at the event. For instance, if you had a conversation about the best kind of golf clubs, mention you saw their favorite brand at the store the other day on sale. This can be the lead in you need for the rest of the conversation. From there, find your new connections on LinkedIn and then keep up with their news.

Pro Tip: People never forget the person who has done something for them. If you just bought a house and met someone who mentioned looking for a good real estate agent, make that connection. There will always be time later for your own business interests.

One a scale of 1 to 10, how much good did you get out of your last networking event? Why?

Author’s Bio: Jennifer Escalona Dunn is the owner of Social Street Media where she writes about small business, tech and finance for sites like WePay and Outright. You can find her on Twitter @jennescalona.

Look at Me!!

I’ve been writing on demand for years. I was a teacher. I have a background in theater. Writer’s block and stage fright are distant enemies I’ve since made friends with. Hand me a keyboard, a pencil, a microphone — even a headset or a telephone — I can find my way to an intelligent, dynamic conversation, . . . but put me in a roomful of networking professionals, and I’m not exactly in my element.

What skill I have at live networking is not a natural talent, it’s something I’ve earned.

You could say I am an ex-kamikaze networker. I found too many ways to kill my credibility in the past. Since then, I’ve seen even more — some so amazing they should be on YouTube today. I’m going to share the 9 credibility-killers that I find to be guaranteed.

9 Sure-Fire Ways to Kill Credibility (BANG!) at a Live Networking Event

If you are out to kill your credibility, here are nine great ways to do it.

Come as you are. Whatever the event, wherever the location, show up dressed in your signature duds. Of course, the iridescent tank top will stand out in a room of tuxedos, but if they judge you by that why would you work with them? Simply assume when you don’t draw the rock star crowd you might expect that the room is standing in awe.

Or you might show your respect and dress appropriately. It’s one way to show that you understand that different situations call for different responses.

Bring someone who has no reason or desire to be at the event. When you introduce your guest, encourage him or her to talk first. After all, the people you meet have been networking chat all night. Their gratitude (ahem) for your forethought in providing the irrelevant conversation will show.

Or you might trust yourself (and the group) and show the confidence of attending on your own. Your motivation to meet possible colleagues will be higher and their interest in you will be stronger if they understand that you don’t need a “date.”

Let everyone know how you feel. If you’re shy, as I am, put the SELF in self-conscious. Tell everyone how nervous you are. If you’re merely uncomfortable, share that too. You’ll understand when folks have “needs” of their own . . . to be elsewhere.

Or you might shift your focus from how you feel to the people in the room. Some idea, cause, or working relationship binds the people in the room together. How might you use that to ask an intriguing question that will get other folks to talk?

Know what you came to get. Networking events are about meeting people who can do things for you. Come with plan of how you can take advantage of everyone of them and make it clear that’s why you’re there. The folks you meet will be grateful for your honesty. It will save them time of finding out how selfish you are.

Or you might know what you came to offer. Networking is far more effective when we have something to offer. How often has it been said that it’s better to give than receive?

Talk the talk liberally — buzzwords show you belong. No one really wants to talk business. Stick with the lingo. That way, from the start, everyone you meet will be able to see that deep down inside you can be shallow as shallow as you assume they are.

Or you might assume that people have given up their time precisely to meet and talk business. Folks who network tend to be curious learners who invest their own time. They are likely to know more about the business they are in than most folks in their field.

Stick to your agenda. When someone offers you the floor to tell what you do, hit your talking points like a politician. Make sure that you get every point across that you test your listener on them all. The impression that will leave is guaranteed to be a “killer.”

Or you might try listening at least as much as you speak. Networking is about conversation and the exchange of ideas.

Keep an eye on the room. Whether you’re shaking hands to say hello or involved in a conversation, you’re too important to let one person monopolize your attention for too long. Each event is limited in time and scope. Keep an eye out for those other someones you absolutely must meet. If necessary, interrupt what you’re doing if you spot someone across the room.

Or you might realize that one solid connection is worth more than 50 acquaintances any day. By listening well on an initial meeting, you’re much more likely that a potential client will return the interest and think of you as someone with whom he or she might want to work.

Act like you know people and things that you don’t. Then try to piggyback on every person’s network you might. Drop the names of famous people you might have met, but didn’t. Spout information about your industry that you don’t really know enough to talk about. No one will be listening to notice your bluff. No worries. No conversation you have will last more than five minutes or so.

Or you might show that what you know and who knows what you know is more important. sooner or later, people always find out when they have been oversold.

Do be sure to take advantage of the free hospitality. The wine and cheese are there for you. It would be wasteful not to do your part. Besides, a little more alcohol could make the night easier and your stories more entertaining — especially the ones that involve people in the network who are worth gossiping about. Great story tellers of that sort always have a long life.

Or you might start working on a reputation for never passing on stories and for always being cordially enthusiastic and in control. People wonder, if you pass on a story about someone, what story you will be telling about them.

If you’re an overachieve who wants to tackle all nine credibility killers in one fell swoop — just make everything at the event about YOU.

However, if your goal is to enjoy and prosper at future live networking events, you might find that things get easier if take the “Or” options and make everything about the other people in the room. Any day is brighter (and every career is stronger) when you don’t kill your credibility the night before.

Have you ever crashed and burned at a networking event . . . or am I the only ex-kamikaze networker I know?

–ME “Liz” Strauss
Work with Liz!!