A Guest Post by Jake Green
I just got back from a trip to the enormous and spectacular International Consumer Electronics Show (CES) in Las Vegas. As the worldâs largest trade show for anything tech, CES brings together businesses of all kinds â from software engineers and industrial designers to auto industry executives and media personalities. I actually saw Steve Ballmer, the CEO of Microsoft, standing in the same room with the flamboyant pop icon Lady Gaga.
Las Vegas T1: At CES, The Internet Is King
In this kind of setting, networking is vital; you never know where youâll make an important connection. The theme of connectivity was present even in the technology itself, as new and unusual products and technologies emerged, all aiming to promote a connected lifestyle. Throughout the show, the biggest technology trend I saw was the move toward 3D TV, which I have to say I find a bit creepy. But the second biggest trend was that of Internet connectivity in more and more unexpected places. This year, both your new Panasonic TV and your new Ford sedan will be connected to the Internet.
In the business world, as in the entertainment world, the Internet is everywhere. To me, the need for fast and reliable Internet connectivity has never been more apparent or more pronounced than it was at CES 2010. Even the lightening fast T1 connection at the Las Vegas Convention Center, over which information flowed effortlessly before the show began, struggled to keep up with the demand as more than a hundred thousand attendees tested the next generation of connected gadgets. One small software company tried to demo a new security application for business broadband users, but had to postpone because of problems with their satellite Internet service. How important it is for a business to establish fast, dependable Internet services from the right provider.
Leaving the show, I reflected on the diverse uses of the Internet, as I had seen them in action at CES. One company demonstrated an affordable way for small businesses to use MPLS VPN connections for faster and safer credit card transactions; another used the Internet to beam 3-dimensional images of a shark to a television set across the room. But when it comes down to it, the Internet, like any network, is about making connections.
I suppose the world of consumer electronics is no different from the world of business in general: the more connections you make, the better off youâll be.
How much does your business network work rely on a reliable Internet network?
Jake Green is a freelance writer for Wpromote, Inc. , the #1 search marketing firm in the US as ranked by Inc. 500. He writes about PPC Management and how to grow online small business. Wpromote is also at http://www.twitter.com/Wpromote.
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Thanks Jake!
–ME “Liz” Strauss
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