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Technorati–Shopping Is NOT Strategy

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Joining the Mainstream Are We?

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I’m starting to feel like I’m on Weekend Update on Saturday Night Live. As Sting would say Be still my beating heart. Another day, another 50 cents, and Peter Hirschberg is announcing another Technorati new deal. This time Technorati teams with Associated Press to connect you and me and 40 million bloggers to over 450 AP member websites. The new service began this morning. How will this help my life, my business, my brand? I just don’t see it.

Excuse me. Excuse me, please. Is this door number 3? Darn, I lose again. Yoohoo! I’m the little guy who uses your service. [Read more…]

Technorati — Hollywood and International

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Technorati and Paramount Classics

So much going on at Technorati these days, who can keep track of all of it? David Sifry has been signing his name a lot.

Yesterday, May 21 Peter Hirshberg announced on the Technorati Weblog an 18-month “relationship” that joins Technorati and Paramount Classics. The deal will connect up-to-the minute blog posts about a film’s content to each of Paramount’s film sites. The relationship launches with the site for the film, An Inconvenient Truth, a new movie about global warming. The documentary starring former Vice President Al Gore, opens in theaters beginning May 24. Its blog will provide live blogger commentary and feature posts from the Technorati index. The press release went out on May 18th.

Technorati and International Edelman PR

Today, Peter Hirshberg posts that Technorati and Edelman, the largest independent global PR firm, are announcing a relationship that’s all about supporting the international growth of the blogosphere. He goes on to say that Edelman will be providing full support for service to the international bloggers that are now such an important part of the Technorati index.

Whew! What relief! Janice Myint’s team has enough to do.

Mr. Hirshberg ends his post with this sentence.

Both of these developments are testimony to the incredible changes to media, marketing and communication that blogosphere is bringing about— and to the increasing global reach of these developments.

For the life of me, and for all of my years unraveling sentences as an editor, I don’t know what this sentence means.

I do know my link count has finally moved this morning — the first time in almost 4 weeks.

I don’t know what that means either.

Of course, hours and new links later — it’s stuck on the same new number. I guess that means that nothing’s changed. UPDATE: IT’S CHANGED AGAIN. That makes two times in one day.

–ME “Liz” Strauss

Related articles:
Technorati Blog Cards
Technorati Still Wonky
It’s Not Your Blog, It’s Technorati
Put Your 2Cents In–What’s Technorati Worth–Without Janice?