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Video Blogging – Try Something New

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Do you ever want to try something new with your blog? How about video blogging or vlogging? I’ve been thinking about it for a while. Every time I visit a blog where there are video posts my first reaction is always, “Wow that took courage.” There’s something very inviting, very personal that I like about it. It’s like a welcoming invitation to get to know someone a little better. Not unlike that message on Twitter that turns into a DM, then to an email exchange. And sometimes a phone call and, if you’re lucky, a face-to-face conversation.

The film person in me screams, “You need good lighting, you don’t have the right camera, etc. etc.” The vain part of me screams, “You don’t look on camera – you sound okay, but you look funny.” Truth be told, some people just do look better in front of the camera than others, but I when I settle into watching a good video post, it’s like good writing: I become engaged – I’m listening. Processing and thinking. So, having said that, here are a few hints that will help your video look better:

– First and foremost, be you. Don’t change the way you communicate just because there’s a camera on. For instance, if you need to laugh, use your hands when you talk, use a certain turn of phrase, do it. Be you.

– Think background – it matters. Point your camera at where you’ll be talking from, then stand behind the camera and have a look. It’s called setting the frame. Anything distracting there? It could be as simple as a picture on the wall, bulletin board with something flashy pinned on it, a mirror (always a definite no) or anything that causes your eye to drift from where you’ll be talking.

– Think lighting – it matters. If you’re using natural light streaming in from outside, uncover all those windows and let in as much as you can. Shoot a little test and see how it looks. You may have to change to get the best positioning for the optimum lighting advantage — lighting that makes you look good. If you need to add light, move some lamps, etc. around to get the best effect. Lighting from behind usually does not look the best. Light your face from the front, point a lamp at your face from beside the camera or on the floor in front of you. Move things around, experiment and play with it – have fun.

–Think sound – You really do need to have it quiet when you record. You can have a bad background and poor quality lighting and still have an ok post. If you have poor quality sound you have nothing. Viewers automatically disengage when they can’t hear. You can look like a rockstar but if they can’t hear you it doesn’t count for anything!

– Think timing – Most people watch videos that are between 3:00 and 4:00 long. After that, unless you’re giving an informational talk or doing an exercise video you lose people’s attention, sad, but it’s true. Think about a regular post you would write and how long it would take to read it. Maybe you’re doing a vlog as something special or just for fun. Stick to what you’re hoping to convey.

– Think articulation – If you’re nervous, you may have a tendency to rush your speech. Think about being clear and delivering your words effectively so others can make them out. This doesn’t mean drone on in a monotone. It just refers to being aware of how you are talking. Sometimes when speaking in public or on camera it’s helpful to think of reading a story to a child out loud . It helps to slow you down a bit.

Last but not least, have fun!

Have you tried a video blog? If you have, please leave a link — I’d love to check it out. I need inspiration too! If you haven’t, what’s stopping you?

from Kathryn Jennex aka @northernchick

REACHING OUT – EDUCATION & COMMUNITY

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Are you sharing what you’ve learned ? All forms of educational institutions attempt to create community. From grade school through to post secondary education, communities are created through classrooms, activities and sports. Many educational institutions have websites where school information and directories are located. I found two examples of social media being used to foster community and take it one step further. The interesting thing about this is that both individuals are documenting and sharing the process of using social media to strengthen community. 

Rachel Reuben is the Director of Web Communication and Strategic Projects at State University of New York at New Paltz. Rachel launched an online community for students based upon a cafe like context. She created a Ning group and invited potential students to join. Although not a new endeavor, other universities have done the same thing, Rachel is  documenting and sharing the process with her community so more can learn from the experience.

Diane Collier, a PHD student at UBC started a community to encourage dialogue about the readings in advance of discussion in class. Instead of emailing everyone it was a simpler forum. The students could also respond quickly, easily and in simple terms. “The idea was partly to take away the voice of the prof too so that students engage in freer way.We also encouraged students to add personal and professional stuff. videos, pics…Also, it’s ongoing. We didn’t shut it down after the course so students could continue to talk as they move into teaching.” When she gives lectures to future teachers about methods she uses this example to demonstrate the power of community through social media. 

Sharing valuable information about using social media to foster community growth and increase ROI is what sets these two examples apart.

 

Kathryn @northernchick

Photo credit:FJ Gaylor

Storytelling Hits Home

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“The way to make a movie is to understand that you’re speaking to one person at a time, in the dark.”        

As bloggers we write to tell stories as a way of sharing information in a personal engaging way. A filmmaker takes the same approach and looks for feedback to gauge the response of viewers. We see the fruit of our efforts as individuals respond to our work and, in doing so, allow us to to become part of their community.

This week,I was struck by how powerful the failure of a community can be on an individual. My most recent film project, (Yes, I’m a multi-tasker!) is a documentary about a teenage drug addict. I have built a relationship with my subject and she has let me into her life, her family and, I like to think, into her heart. We have an understanding and although, she relates to me through a lens, figuratively and literally, she trusts me. Recently, we met to shoot some footage. We spent a day together hanging out, talking about her life, her plans and how she was doing. She seemed okay.

The next night I received a call late in the evening. She was sobbing and explained she had been arrested for a robbery. She needed money for drugs and was desperate. She was sorry she let me down and was scared. When I hung up the phone all I could think about how was her community had let her down. She had been in trouble with the law before and had just been released from a facility – no follow-up, no counseling, just released. Her community let her down. When the “fruit” hit the fan, she called me, her filmmaker, her storyteller, not the people I might list on her bio. 

I think this is a very striking example of what happens in the online community, we tell a quick story, we watch for a response, and we may even respond to a few comments. I’m working to let the people know in my community when they make “that call”, I’m on the other end of the phone – are you?

Kathryn aka northernchick

Story Telling: Building Community for Post-Secondary Students

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As the Holidays drew to a close and people geared up to go back to work and class, I started thinking about classes, (I could have stayed in school forever – loved it!) and how I wish I had of been blogging when I was in university. Turns out there are lots of students out there not just connecting up on Facebook, but blogging, and for different reasons. I don’t have actual numbers but I talked with some post-secondary students to find out just what blogging and being part of that community means to them.

Teresa Wu blogs with a clear love of writing. She agrees with my suggestion that it does help with academic writing in that she learned to think very clearly about what she wants to say and how it will be perceived. Interestingly enough she said, “It gives me a community to bounce stuff off of, whether that’s just… pictures of my new brother’s new puppy or sharing the ways in which I promoted my humor blog.“Again, the value of community.

Writing with a purpose in mind and great enthusiasm is David Spinks. “The purpose of my blog is not only to share my thoughts and ideas on social media in hopes that people will find my writing to be valuable and communicate back, but also to complement my professional career, and establish myself in the field.” He knows what kind of community he wants to build and is doing it! His love of what he’s doing is contagious – you want to be a part of his community.

Blogging builds community. We see and hear that here, on Successful & Outstanding Bloggers. We’ve heard about it from others, and we know it ourselves to be true. We read, share our thoughts, ideas, expertise and good “finds”. We talk about ourselves. We write comments on blogs we read and share our opinions, ask questions and provoke debate. We link out, link up and search for links. We join in, build and grow. Our strategies may vary. Some choose to build community to market for public relations, or as corporate communications. Others may blog for the love of writing, to engage, share and help out. It’s all the same, really: to build a community. Just the intent may differ.

You are part of a blogging community. Thank you for welcoming me here to this one. Please share something that’s happening in your community.

Kathryn aka @northernchick

Photo credit: forever digital

Merry New Year to You!

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The week that just passed was a week of celebration, visiting with family and friends, old and new, feasting and fun for many. It was also a time for reflection about the year drawing to a close and planning for the year ahead – the year that begins with this day. I hope you had a positive week and took some time for rejuvenation and some time for yourself.

There’s been a lot of talk in the blogosphere, on twitter and other platforms about what not to do, how to increase SEO, suggestions about what to write and how to write it and lots of advice. I hope in your time of reflection and planning you thought about your original intent with respect to your writing. I’d like to think you incorporate all you have learned but keep true to those intentions and continue writing in a genuine way that reflects what you really want to say.

I wish for you a peaceful and creative New Year.

Kathryn @northernchick

Thanks to Maura McGovern for the wonderful picture.

The Travellers Three

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It’s that time of year when people are planning events, gathering together, sharing in laughter, food and friendship. Many stories will be told, old and new. As people come together with family and loved ones, many will be thinking of the infamous event many years ago, which led to the celebrations, most of us are now having.

 

I like to think about all the stories being told at that time in history, long, long ago. My favorite story goes something like this: It was dusk in the desert. Three travelers from different parts and backgrounds gathered together to share food, fire and companionship. They began to tell stories and someone mentioned the divine birth of a mysterious child, a miracle, which was intriguing and spoke of hope. The night goes on and many more stories are shared and passed on. In the morning the strangers part ways leaving for their respective lands and taking with them memories. These stories travel and get re-told, passed on for years to come. The story changes as each teller recounts the memory of that night around the fire, just as the stories you share change with time. Remember to make sure your message is clear so even if the details change and subtle nuances are added, the central message or theme remains true to your intent.

I like to think that the story told that night about a mysterious child, a story of hope, remains clear through whatever lens you choose to view it.

Thanks to you all for sharing your stories and for the ones I know you will. A sincere thank you to @iamkhayyam for helping me understand my story.

Peace to you all.

Kathryn aka@northernchick

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