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How Do You Invite a Shy Company to Taste Social Media?

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Sometimes a Taste Is All We Need

Last night David Panscot wrote a compelling comment on my blog. His question was how do we get people trained to broadcast a message to become part of a culture of trust relationships?

He already knows what we all do — it’s hard to change thinking like that. It requires a cultural shift. It takes empowerment to face the risk of doing something that goes against what “we’ve always done.”

I always think of how Baskin Robbins gets us to try something new. They give us a taste before we buy.

Here are five ways to invite a shy company to take a taste of social media.

  1. Invite a member of the organization to be an advisor on social media project. Ask him or her to sit in on calls as you decide the direction of your plans.
  2. Invite the organization to become a sponsor by offering to lend a hand in the form of design work on your marketing effort.
  3. Invite two or three traditional organizations to participate in a survey that you might send to your customers about how they might like to interact with your product or your web pressence. Then send them the results of the actual survey once it has been completed.
  4. Invite an organization to try a limited size version of a social media class that you want to pilot.
  5. Invite the CMO of an organization to be your guest at a local tweetup. As you introduce him or her, ask folks to tell share the single most important value of Twitter.

That’s a start. Not everyone of these might work for every organization or environment. The point is to give folks a relevant taste that fits easily into their lives — no risk with noticeable benefit.

How do you invite a shy company to taste social media?

–ME “Liz” Strauss
Work with Liz!!

The Castaways of Survivor SxSW Austin: How to Find ADOS Immunity at a Huge Conference

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Off to the Island We Go

I was still a young pup when I discovered the key to conferences. It doesn’t matter what industry you’re in. They’re arranged, funded, and attended by people. People at conferences seem to fall victim to the same behaviors. By the end, the folks leaving can look like they’ve lived a season of Survivor — Take for example this recent conference: Survivor SxSW Austin.

People were off to the island of Austin. Soon enough SxSW castaways realized that their ties to home were gone. We started saying hello; finding common ground; seeing who had a SxSW badge, forming our teams. The people of the town, the people of restaurants, the people in the cars, cabs, and hallways become like so much scenery — we only interacted with them when we needed essentials — food, clothing, and shelter (well, mostly food.)

Survivor SxSW became Reality 2.0. Anticipation was high. Possibilities were higher. Intentions and expectations were everywhere. “Do everything” looked like the only option between now and home. Survival required focus and follow through in the alien environment that only a huge conference can be. The folks who came without training were at a serious disadvantage.

The 3 questions on the Survivor site were heard throughout the week.

  • Who’s most under-estimated?
  • What’s the wildest moment so far?
  • Which castaway seems most out of their element?

Who would be left standing at the end of a week?

It’s easy to feel alone. No one gets automatic immunity. You have to find your own.

The Castaways

Huge conference after huge conference the cast doesn’t seem to change. Let me introduce you to the folks I always see. They were there last year … but like a new season of Survivor, they seemed to be the same people with different names.

  1. The first timer: She was glad to be there and overwhelmed that everyone knew what she didn’t — that just because you know 100 people at the same conference, it doesn’t mean you’ll see any of them. She’s was soon wishing she’d come with comfortable shoes, with a plan, with a friend to keep her company.
  2. The up and comer: He went for the win. In a few hours, everyone knew him. He was networking until the cows came home, or at least back to his hotel. You’ll know him by the number of flickr pix that you find tagged with his name. Do you have a copy of his book? Wait, he hasn’t had time to write it yet.
  3. The information junkie: Her head was in the panels. She could quote chapter and verse of the keynotes and blogged every question. Her program was worn to shreds from handling by Day 2. She exchanged cards with every speaker, but didn’t really have a conversation the entire week.
  4. The party monkeys: Each morning they built alliances on the list of parties they’d attend that evening. The next day they spoke slowly about how long the lines were. They lost their voices and their hearing by bits with each new sunrise.
  5. The rockstar: She showed up for appearances, did her gig, smiled at fans, shook their hands, and disappeared almost as quickly. She might have gotten off most easily because her unreal fame fits the unreality of the conference with a resonating rhythm.
  6. The social jockey: He decided what to do and which people to spend time with based on whether they add to his visibility. You know your star is rising if his kind spoke with you this year.
  7. The sponsors and the sponsored: They worked their butts off and hardly had time to talk. They made everything happen. When they had downtime they talked business or partied like the attendees.
  8. The camera crew: The camera crew was busy with their cameras. They are not allowed to interact while the cameras are on. They’ll experience the conference when they look through their flickr accounts.
  9. The pros: They treated the conference like a Twitter stream — taking part in what they found valuable, letting the rest go by. They did business. They attended some sessions and events. They skipped others for quality conversation. They got sleep every night. They kept their feet on ground and their thoughts in perspective.

Lots of regular folks were there too, by Day 4 they were easy to identify. They were the ones who were still awake and itching to find their own pillow. A Survivor Experience can wear on the most grounded psyches. These are the folks who disappeared from the interwebs when they got home.

How to Find ADOS Immunity at a Huge Conference

Lots of great things happen at conferences. SxSW is outstanding for what it offers –incredible opportunities to expand your network and constant input to move your thinking to new levels. You’ll meet great people and if you try, you’ll get a chance to know them. To be successful, you need to find immunity to an extreme case of ADD that someone called ADOS — AD-oooo shiny.

Five ground rules will help.

  1. Build your network before you go. Meet people via email and telephone long before you get to the “island.” Huge conferences are more valuable if you already have a connection to the people you’re going to meet. You’ll also find that more of the meetings that you plan will actually take place.
  2. Invest in a goal. That will give your conference a direction and a basis on which to make decisions about what to do next when unexpected opportunities jump in front of you.
  3. Only plan 3 – 5 things each day and be lethal about getting those done. Interruptions and opportunities to explore people, places, and conversations will be everywhere all day long. If you find you have time to do more than you planned, you’ll be ahead of the game.
  4. Make time for at least one important conversation daily. Go to lunch with smart people. Talk about smart things. A week of continuous small talk can make any person feel shallow, insecure, and a little lost.
  5. Make time for sleep. Don’t think you can do everything. No one will notice if you missed that third party on Tuesday. Everyone will notice if you look a wreck and can’t think by Day 3.

Those few strategies can help keep your balance. You’ll accomplish your goals, get a return on your investment, and learn plenty from just being there. You’ll head home a Survivor, feeling like the tribe was worth every minute you spent in their company.

What do you do to survive huge conferences?

–ME “Liz” Strauss

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When Language Fails to Communicate

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A Guest Post by Christa Miller

I recently had a disturbing experience: a misunderstanding with a dear friend during which I began to wonder if language could be too communicative.

The cop and the writer

I’ve been a professional writer for almost eight years. My friend has been a professional cop for over 25 years. I tease him about his “trust issues.” He teases me about my “big words.” Our misunderstanding centered, of course, on both.

Some of his words had hurt my feelings. My response hurt his. His communication began to resemble police radio traffic: terse, brief. I went in the other direction, apologizing profusely, multiple times, as clearly and yet as eloquently as I could. I wanted to convince him how deeply I felt my regret, how much I wanted to put it behind us and move on.

Still he didn’t budge, and I finally gave up. He did not seem able to trust what I was telling him. So I agreed with him that professional communication was best for the time being, and I too backed off.

Is my word my bond?

Most of us who blog as part of our businesses have some facility for words. We may not write with Liz’ poetry or Chris Brogan’s sensibility or Amber Naslund’s passion, but we trust our own ability to use the written word to communicate most accurately what is on our minds.

So whether writing is one tool in an arsenal of many, or the form of communication we rely on most, the idea that someone can’t trust our words is a reason to stop and evaluate. Why did the words fail? What does it mean? Was there too much of “us” and not enough of “them”? Does a fundamental communication gulf exist that threatens the whole relationship?

In my case, my writing may have been too honest, too desperate in its quest to be taken at face value. It was based on what I have learned: to use words to clarify. I never stopped to think that in my friend’s world, words are used to conceal. In fact, veteran cops will tell you that the longer someone tries to convince you of something, the more likely it is that s/he is lying. Needless to say, this was not the message I wanted to send.

Doing it their way

Not everyone trusts strong written communication, forceful speeches, or social network websites. Marketers know that the key is to find what people do trust, then use the appropriate tool. So too with individuals and words. This is harder than it looks. Writing and analysis are my strengths, but to talk to my friend the cop, I now need to emphasize using the phone and humor—two of my worst weaknesses.

This is a strong friendship, and I’m willing to make room for an opposite style of communication. But where’s the line? How do you decide when to accommodate, and when to cut your losses?

Christa M. Miller writes content and talks about social media at Christa M. Miller. Her twitter name is @christammiller

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Invest, Learn, Grow!

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7 Ways to Check … Is Blogging Your Dream?

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A Guest Post by Lisa Newton

For me, the answer to this question is a total, unabashed YES. I live, sleep, and breathe my blog, Travelin’ Local.

1-3 Do You Live, Sleep, Breathe Your Blog?

Live. I live in California, and became a resident two years ago; but I’ve fallen in love with it, the people, its beaches, the cities, the mountains—and so much, much more. However, being in California is only part of what I live for. I also live for my other passion which is photography. Many years ago, I played with a 35mm camera, but four kids, a family, and work interrupted my love of photography. A few months ago, thanks to a Christmas gift, my passion for photography was reactivated.

So what better way to express my two passions than creating my own blog where I am able to feature my deeply personal interpretation of my local neighborhoods, with photos, prose and stories, and research about “all things” California? Thus, Travelin’ Local was born.

Sleep. How does one sleep with their blog? Because I’m thinking about it as soon as I wake up, and right before I go to bed, and even (although it’s only happened twice), when I wake up in the middle of the night—burning with an idea, or thought, which I quickly wrote down on my notebook next to the nightstand, before going back to sleep.

Breathe. I breathe life into my blog, and it gives life back to me. Like yesterday. After working for 10 hours at my “day” job, I arriving home, glanced at the sky, and knew right there right then, that I had to go right back out. I happened to see the one of the most beautiful and stunning sunsets I’ve seen in many, many years. So grabbed my camera and started shooting photo after photo, before the sun quickly set—with one of the pictures featured here. Like a bricklayer who uses bricks to build a wall, I choose words as a wordsmith, instead, to construct a story about the sights and sounds of what I see and experience. And because blogging is an instantaneous and spontaneous endeavor, I immediately wrote this to share my story.

4 – 7 Is Blogging Passion, Connections, Dedication and Goals?

Passion. Don’t confuse passion with unrealistic dreams of grandeur. With our newly wired world, it’s easy to get caught up with things that aren’t realistic. On the other hand from the gems of ideas, do spring captains of finance, information technology, publishing, arts, science, and writing. I have a great family, wonderful friends, and feel good about where I’m at. But my love of blogging has taken me to the next level, just as blogging itself fuels my passion.

Meaningful Connections. Another very important reason my blog is important to me is that it affords me with the ability to meet interesting and inspiring people every day. Lance is a tremendous talent and great person who writes about life with uncanny depth and persuasion of conviction. And with her divine photography; Diane C. takes me right into her “home” with her photo blog of the intricacies and fascinating Arizona desert and habitats; and Henie creates art every day, sharing it with her readers. These are just three examples of the wonderful and talented people that I’ve made friends with at my Travelin’ Local community.

Dedication. Even before I started my blog, I spent quite a bit of time doing my homework by reading other blogs, blogs about blogging, joining communities, fastidiously responding to other’s comments, and enjoying countless hours looking at the huge amount of photography on the Internet. I learned about writing, reading, design, and life.

Setting Goals. I created Travelin’ Local because it’s my passion and inspiration. I did so with a very specific creative and publishing model in mind—I wanted to show and share with the world California; but from my own perspective. But along the way, I literally stumbled upon a “name your dream” contest for photographers and photojournalists, to name their dream job—so for me the decision to participate in it was instantaneous. My dream job is to keep doing what I was already doing—which was Travelin’ Local–but taking it to the next level with more and more content and photojournalistic stories. The chance to win $50,000 didn’t hurt my want for the assignment, either.

I looked at it, and of course — California Dreamin’ was my submission. I entered the contest, aware that I don’t yet know as many people online as I want to, but both in degree and kind requesting votes isn’t considered spam. (Yes, I do read Chris Brogan ……………………….:)

Is Blogging Your Dream? I’ve told you all a lot about myself, along with the where’s, why’s, and when’s of what drives me. So back to the original question posed in the title. My blog is my dream which I made a reality, because I live for it, and it in turn inspires me and others, which, in turn, inspires others and others, creating something that will hopefully be passed on to future generations. If you’re so inclined, please take a look at my contest entry, California Dreamin’. It only takes a few minutes to register. To be considered for the next stage of judging, California Dreamin’ needs to be in the top 20 of all entries. I’d love to get a little blogger help, and I know that Liz’s community would totally understand how to help my dream turn into a reality.

What about you? Do you dream your blog? Is your blog a dream? Do you Dream Big?

Lisa Newton writes content and talks about social media at Travelin’ Local . Her twitter name is @LisaNewton

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A Goal with Action Is a Wish!

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How to Find Your Tribe in One Word

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relationships button

Two weeks ago, I wrote about finding your voice when the tribe has spoken. Losing a job is a sure a way to feel we’ve lost our tribe, but it’s not the only one. A relocation, a divorce, a huge setback of some sort, or some way of thinking can make us feel apart.

Lots of folks have lots of reason for feeling we’re on the outside.

It’s almost overwhelming. The world can seem to be one huge tribe and we can seem to be the only one who’s not a part. Of course, that’s flawed thinking. Ever met a group of people who could agree on anything huge for very long? The whole world is too big to hold a meeting about who belongs.

It’s not how the world sees you. It’s how you see yourself that counts.

Which tribe do you want to be part of? You get to pick. Now is a better time than any other to get the word out about who you are. We have social tools to launch a campaign and so many ways to find a new tribe.

The key to it all is in one word — chosen and used wisely.

Connect — Online and Off

  • Connect with the things that made you successful in the past.
  • Connect with the things you want to accomplish in the future.
  • Connect with people who are positive and who see the person in you that you like.
  • Connect with your family and friends and talk about what they’re doing.
  • Connect with positive people who can teach you.
  • Connect with people you find interesting and smart.
  • Connect over coffee, at church, at any venue that invites learners.
  • Connect online and off.
  • Connect with people who enjoy helping you connect.

Every person you connect to is an opportunity to find out about what you’ve been missing and what you can learn to survive.

Keep these thoughts in mind when you connect.

A connection is not as simple as clicking on the “follow” button. It’s finding out about a person, learning what you have in common, showing what you have to give, not what you need to get.

Solid connections are built by listening and then sharing back. Taking the time to connect with fewer, quality people can be more efficient — each person you get to know well can open the door to a whole network of friends.

The Three Rules of How to Connect

  • Connect with an open, hungry, beginner’s mind to the situations that teach you.
  • Connect with an open, generous, fearless heart to people who want to help you.
  • Connect with purpose to the future that you couldn’t imagine until now.

How will you know when you’ve found the tribe where you belong? You’ll not be thinking about who you are when you’re with them, you’ll be thinking about what you’re learning and what you can offer them.

And if you have a tribe … your tribe will strong if you invite new folks in.
How might we reach out to help someone who needs that first connection?

–ME “Liz” Strauss
Work with Liz!! Buy Liz’s ebook to learn to the art of online conversation.

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Connect to a Power Network.

Have You Tried the DO Strategy of Social Business Success?

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Relationships in Business

We’re not just tools and sticks. Business is inherently social. People add value to or interrupt the flow of every transaction we make. We interact with coworkers, our customers, our clients, our vendors, the person who delivers our packages.

How well we do at getting to our goals is our definition of whether we succeed.

I’ve been watching people who succeed. They have common traits. They know what they do well. They are focused on their destination. They’re saturation learners and more than anything, they DO what it takes to get themselves where they want to be.

Malcolm Gladwell talks about it in his book, Outliers: The Story of Success
on page 39 when he says

… the thing that distinguishes one performer from another is how hard he o she works. That’s it. And what’s more, the people at the very top don’t work just harder or even much harder than everyone else. They work much, much harder.

They do the work.

I’ve been thinking about doing as a strategy for success. It’s got some research (like Gladwell’s) behind it. It also make plain sense. Try this for the next two weeks.

  • Do what you’re good at.
  • Do what you say you will.
  • Do it when you promise.
  • Do your homework before you ask question so that you don’t waste other people’s time.
  • Do it right the first time, so you don’t have to do it twice.
  • Do what you were asked, not what you think is better unless you’re 100% certain everyone will agree.
  • Do what’s right, what’s beautiful, what you know you’ll be proud of when you look back in 10 years.
  • Do own your missteps and mistakes so that bad spirits don’t linger.
  • Do care about the people touched by your work, your words, and all you do.
  • Do hold control for your success in your own hands.

I wonder if these are the “DOs” Nike had in mind?

Have you tried the DO Strategy of Social Business Success? What do you DO to succeed?

–ME “Liz” Strauss
Work with Liz!!

Buy Liz’s ebook to learn to how to write for conversation.

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