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Great Find: SEOmoz Beginner’s Guide to SEO
Type of Article: A Series of Articles on SEO
Permalink: Beginner’s Guide to SEO
Target Audience: Any blogger who is curious about SEO and how it works
Content: SEOmoz, a Seatlle-based Search-engine organization has put together this series to help individuals, organizations, and companies who have little to no experience with search engine optimization and want to learn the basics of how search engines work. The organization states their goal as to improve your ability to drive search traffic to your site and debunk major myths about SEO. We share this knowledge to help businesses, government, educational, and non-profit organizations benefit from being listed in the major search engines.

From this list it appears that they take their goals very seriously. The first four (in purple) give you a quick look at what you might be interested in further down the line. All of the articles are short and written in clear, plain English, so they’re easy to follow and, well, interesting to read. Take a peek.

This is one fine reference to add to your library. It’s nice to bump into an SEO org that wants to share what it knows in such an organized fashion. Thanks SEOmoz.

–ME “Liz” Strauss

I promised you a Tuesday post on tags and this is it. One thing this successful blogger knows is that you don’t tell your readers that you’re going to do something and then not follow through with it. I’m following through with it.

When I started getting my notes together, I knew something about tags. I had put keywords deftly in my template just as Darren Rowse describes in his article, The Importance of Title Tags in Search Engine Optimization. In fact, I had done things so much like he had, I’d done the same things wrong.

This post explains the importance of title tags in how search engines look at our blogs. Darren added a two-word term to his. Then he graphed what happened. In just three days, his position on that term at Google changed from 65th to 10th. On MSN, his listing went from 40th to 1st. The comments that follow the article also add some new information, including how to respond gracefully when you mess up your host’s template.

Now for something completely different–a poem to Technorati Tags.

Oh Technorati
you fickle one
you really had me going
thinking if I chased enough
I might find solid ground.
But your faint mystery
was finally unraveled
when I found Improbulus
who carefully explained how the
premise is structurally unsound.

In other words, I found a post by a writer named Improbulus, Technorati tags: an introduction that provides everything you’d ever want to know about tags with a capital T and probably more.

I’m a saturation learner, so I found it fascinating to see exactly how the Technorati system might be used. Improbulus provides subheads to guide us through this well-organized analysis of the possibilities. Be sure to read the end where Improbulus gives an opinion of the downside of the system.

–ME “Liz” Strauss