What makes your brand stand out from the competition?

For some business owners, their products and/or services, customer service, pricing structure and more make the difference between a sale and not getting one.

No matter where you stand in securing more business, promoting your brand is crucial, especially in today’s competitive marketplace. Simply put, giving your brand the TLC it needs and deserves is more important than ever.

With that in mind, what are some ways you can make your brand stand out in 2016 and far beyond that?

Marketing Your Brand As Important As Ever

For starters, your brand needs constant and relevant attention, not the occasional marketing effort that unfortunately becomes all too commonplace for many business owners.

Whether it is due to budgetary constraints, limited time and effort available to properly market their brands or a lack of marketing expertise, too many brands do not get the full attention needed to be successful. As a result, the brands suffer from a lack of exposure, something that can be damaging to many businesses.

In order to properly spread the word regarding your brand, make sure you remember that:

• Signs do matter – While you may think everyone in town and those who are passing by know about your business, the proper signage proves a great marketing vehicle for your brand. Whether you use mega led sign or another signage option, such information is crucial to directing consumers to your products and services, especially potential customers. With the right mega light emitting diodes (LED), your business can distance itself from competitors. Make sure your sign has custom content, is big and bright enough to grab consumer eyes, and is properly positioned for maximum attention;
• Marketing must be continuous – Doing marketing tricks here and there will do little to promote and sustain your brand. Yes, your marketing budget might be tight at times, but don’t hesitate to move some funds around, giving marketing the added resources necessary to be successful. While your traditional marketing means have hopefully made a difference, have you done much in recent years with mobile marketing? If not, consider 2016 the year that you change your approach and become more mobile. As various reports show, mobile marketing is only expected to grow in the years to come, something you should definitely consider being a part of. If you don’t have the time and/resources to mount a serious mobile marketing approach this year and beyond, consider outsourcing those needs;
• Happy customers are priceless – Never forget just how important happy customers are to your bottom line. When a customer leaves your store, completes an online purchase with you etc. you want to make sure there is a very good chance they will be coming back to you for more business. In doing so, they are more likely to tell those they know about you, their level of satisfaction with the product or service purchased, and their overall customer service experience. When you hit home runs in all of these areas, these customers will essentially be doing your marketing and advertising needs for free.

While there are other keys to successfully promoting your brand, having proper and effective signage, continual marketing, and happy customers are three great ways to increase the odds your business and your revenue stream continue to grow.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers marketing topics on the web.