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The Book List: #SOCIAL MEDIA PRtweet & The Seed

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The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow, aka The Author’s Cheerleader and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!). The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘#SOCIAL MEDIA PRtweet’ by Janet Fouts

In #SOCIAL MEDIA PR tweet Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company’s PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog.

Public relations is a changing field and it can be a challenge to manage and control corporate messaging
in these times of lightning fast responses and broad data dissemination. Bottom line? You can’t control social media, so you’d best learn to understand how to work with it instead of against it. The tips in this book will get you on the road to understanding the potential of this medium. The fact that these are delivered in 140 characters or less demonstrates the value you can deliver in small packages.

Here are a few tweets from the #SOCIAL MEDIA PRtweet I enjoyed:
#10 Social media is turning PR professionals into content publishers.

#24 Post relevant and useful content on a forum with a high Google page rank and it will raise the ranking of
your website too.

#40 Every day find ten people already in your network and support them in some way. Share their blog post, or their new product or service.

#47 Creating a blog can open a lot of doors and help establish you as an industry expert, serve as a
platform to engage consumers on a deeper level, and be a safe place to introduce a new product.

#76 Be generous. Quote others and link to their content as a benefit to your followers without apparent
benefit to yourself.

About the Book*:
PR has always been demanding. With expectations of lightning-fast responses, today’s consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger…and the opportunity. It’s very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit?

About Janet*:
Janet Fouts, is a social media coach, author, speaker and entrepreneur who helps individuals and corporations use social media tools effectively and efficiently. Her recent titles, Social Media Success! and #SOCIALMEDIA NONPROFIT tweet drew on her 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her coaching practice, Janet is Founder of the Social Media Coaching Center and Senior Partner at Tatu Digital Media, an award-winning, San Jose-based web design and development firm. She generously shares her knowledge and expertise on JanetFouts.com.

You can order a copy of ‘#SOCIALMEDIAPRtweet’ online at Happy About (the publisher’s site).

Next, I would like to introduce you to a book on the business book list on Amazon: ‘The Seed: Finding Purpose and Happiness in Life and Work.

‘The Seed’ by Jon Gordon

This book came out recently on the new releases (business) list on Amazon.

“Why am I here? What is my purpose? Is this what my life is supposed to be?

Great questions! Jon Gordon’s new book, The Seed, helps readers discover the answer. Through a wonderful story about a man given a two week leave of absence by his employer to, essentially, contemplate and renew his commitment to his job, we learn a method to explore our own satisfaction and find our purpose. The keys are, first, being open to discovery and, second, being open to the possibility that we may already be living our purpose but are missing the realization of, and passion for, that.” Eleanore Biddaulp, Amazon reviewer

About the Book
A business fable to help you discover your purpose in work and life

New from Jon Gordon, the international and Wall Street Journal bestselling author of The Energy Bus, The Seed takes you on a quest for the meaning and passion behind work. Josh, an up-and-comer at his company, is disenchanted with his job. Challenged by his boss to take two weeks to decide if he really wants to work there, Josh takes off for the country, where he meets a wise farmer who gives him a seed and a promise: find the right place to plant the seed, and his purpose will be revealed.

Through Josh’s journey cross-country journey, you’ll find surprising new sources of wisdom and inspiration in your own business and life.

Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant The Seed of inspiration in your life!

About Jon*:
Jon Gordon is a speaker, consultant and author of the international best seller “The Energy Bus,” “The No Complaining Rule,” “Training Camp,” “The Shark and The Goldfish” and his newest book “Soup: A Recipe to Nourish your Team and Culture.”

Jon and his books have been featured on CNN, NBC’s Today Show and in Forbes, Fast Company, O Magazine, The Wall Street Journal and The New York Times. His principles have been put to the test by numerous NFL coaches and teams, hospitals, Fortune 500 Companies, school districts and countless leaders in business, healthcare and education.

Jon is a graduate of Cornell University and holds a masters in teaching from Emory University. When he’s not speaking to businesses, hospitals or schools, you can find him playing tennis or lacrosse with his wife and two “high energy” children.

*courtesy of book website and/or Amazon

You can purchase a copy of ‘The Seed’ at Amazon.

The Book List: ‘Poke the Box’ and ‘The Thank You Economy’

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; both I found on Amazon and added to my “reading list”.

The books in the Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Poke the Box’

by Seth Godin

As you may know, I go on Amazon.com frequently and I did something a bit out of character the last time. As I was on the home page, instead of going to the search box at the top and typing in “business books” or “social media books”, I happen to click on the Kindle books.

And what popped out to me was this book titled, ‘Poke the Box’. Love the title because it definitely got my attention. What was even more surprising was it was by international best selling author, Seth Godin. Then again, Seth is famous for his unexpected titles….remember Meatball Sundae.

Once I found out it was from Seth, I knew I wanted to highlight it here this week.

Mix things up and get your butt moving on your dreams!

This is one book he has created to mix things up and get you moving. If you want to do something….don’t waste time thinking about doing it, do it.

I found the timing of my finding this book on Amazon interesting (you may call it an intervention of sorts) because I did posted a video just yesterday about how writers can “get in your own way” from writing a book. And this seems to go along the same thinking.

And I remember when I used to work in the corporate world, my department would have meetings to start projects but hardly anything ever did get done. I will be getting this book of Seth’s very soon as I believe it will be great reminder to keep moving forward toward the dream. Or as Seth puts it, ‘Poke the Box’.

The Domino Project
This book, Poke the Box, is one of Seth’s latest ventures. The Domino Project is an independent publishing imprint created by Seth and Amazon.
Read more of the interview at Amazon with Seth.

About the Book*:
If you’re stuck at the starting line, you don’t need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.

Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-– in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-– the person with the guts to say, “I want to start stuff.”

Poke the Box just may be the kick in the pants you need to shake up your life.

About Seth*:

Seth Godin is the author of ten international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus is the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His penultimate book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matter.

His last book is called Linchpin, and it is the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing “seth” into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.

You can purchase a copy of ‘Poke the Box’ online at Amazon. *this information came from Amazon.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Thank you Economy’.

The Thank You Economy

by Gary Vaynerchuk

Amazon.com Review*

The Thank You Economy is much more than saying “thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing.

I feel that we’re living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It’s just hitting the social part of its life. It’s just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That’s what’s happening right now! The internet is growing up.

What happens when we live in this word of mouth world where we’re tweeting out “I love Company X’s orange juice”? We’re sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph–the people that are living it.

There is enormous ROI in social media. It’s like my famous saying though, “What’s the ROI of your mother?” The data isn’t as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win.

This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and I’ve been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies.

Say thank you and know the strength of social media

As I read the following Amazon review and I believe this is a good reminder about the simple things as a society we may have forgotten or just don’t take the time to pay attention to as we should. Just taking the time to say “thank you” and mean it—simple but very poignant. Especially when you are talking about social media. It is important to take the time to say thank you and be present when networking and building your community online.

And I like how he is talking about the internet and it is growing up. It is as if the internet is hitting its stride now and having fun exploring all the possibilities. And we (as business people, whether you are a entrepreneur, manager or employee) are realizing all the things the internet can help us with, we need to remember to say thank you to all those involved in our life.

About Gary*:

Meet Gary Vaynerchuk (VAY*NER*CHUK), a 33-year-old self-trained wine and social media expert who has revolutionized the wine industry. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called “The Thunder Show”on tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, Gary’s podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.

Known as the “King of Social Media,” Gary is one of the first–and one of a few–Facebook users who has maxed-out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at noted events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos. A weekly contributor to TheStreet.com and Popeater.com, Gary is regularly asked to consult on social media for some of the world’s largest and most recognizable companies like Google, Johnson & Johnson, Disney, Proctor & Gamble, and Pepsi.
*courtesy of book website and Amazon

You can purchase a copy of ‘The Thank You Economy’ at Amazon.

Social Media Book List: Pink & Grow Rich and Putting the Public Back in Public Relations

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and social media marketing. As part of my job I read a lot of books (I enjoy reading anyway!).

This week I will be highlighting two business books; ‘Pink and Grow Rich’ by Deepika Bajaj and ‘Putting the Public back in Public Relations’ by by Brian Solis and Deirdre Breakenridge.

The books I cover in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Pink and Grow Rich’

by Deepika Bajaj

Here is Deepika’s promise:

Deepika, with this e-book can make one promise that if you had one reason for NOT living your DREAM – you will find that with the UNREASONABLE Rule Book – 11 UNREASONABLE RULES of success that will help you OWN your dreams. You will know how to live your life, use your own mind, go toward your dreams that you want to make REAL and SOLID.

Wonder if this ebook is for you?
* Are you looking to unleash your leadership potential?
* Have you been giving yourself perfectly valid reasons for why you cannot be the person you always wanted to be?
* Are you wondering what does it take to grow as a leader?

If your answer to ANY of the questions above is “Yes“, then Then this book is for you.

Think about it, for all the possibilities that exist in the world, if you give yourself one reason for why you cannot take responsibility to be that person – it makes you REASONABLE.

About Deepika*:

Deepika Bajaj is an entrepreneur, author and speaker based in Silicon Valley.  

Deepika Bajaj is the founder and president of Invincibelle, a company empowering diverse, multi generational workforce and women to thrive in a multicultural world. Prior to starting her company, Deepika has more than eight years of experience in telecommunications consulting nand corporate marketing.
Bajaj is also co-founder of ActiveGarage, a company that is recently launched 99tribes.com which is a premier site to increase your Twitter tribe and discover people who share similar concerns.

She has served on the board of various professional organizations including the National Society of Hispanic MBAs and Women in Intel.

Deepika is working on her second book which (yet to be named) speaks to her experiences of being a global citizen and what is shaping the new voice of diversity. She is the author of the book “DiversityTweet: Embracing Diversity in the world.” This new ebook “PINK and Grow RICH” speaks of 11 UNREASONABLE RULES for success for women leaders who live and work in a multicultural world.  She speaks and consults on diversity, blogs at www.deepikabajaj.com and writes a column on social media for ActiveGarage. She is the winner of 2010 IWE Entrepreneurship Achievement Award. You can follow her on http://twitter.com/invincibelle.

You can purchase a copy of ‘Pink and Grow Rich’ online from the author site, Active Garage. *I did receive a digital copy of this book from the author to help in the promotion of the book.

Next, I would like to introduce you to a book on my reading list – ‘Putting the Public Back in Public Relations’.

‘Putting the Public Back in Public Relations’

by Brian Solis and Deirdre Breakenridge

“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.”
Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”
Tony Hsieh, CEO, Zappos.com

About the Book*

Breakthrough Web PR 2.0 Strategies and Tactics That Work
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.

Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.

Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.

What’s wrong with PR—and how to fix it
Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness

Social Media PR—a complete primer
Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands

Why it’s about sociology and anthropology—not technology
Master the art of listening and leverage today’s powerful, emerging micromedia

Real PR metrics for the Web 2.0 world
Measure the results that really matter–and demonstrate your value as never before

About Brian*:
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.

Books:

Brian Solis along with co-author Deirdre Breakenridge released “Putting the Public back in Public Relations” in 2009. Published by Financial Times Press, the book has become a best seller and is highly regarded a must read by anyone in marketing, communications, and also journalism.

In concert with Geoff Livingston, Solis released “Now is Gone” in 2007, an early, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New Business, Customer Service, and Influencer Engagement.

His forewords are also featured in PR 2.0 by Deirdre Breakenridge, published by FT Press and MySpace Marketing by Sean Percival, published by Que, and Twittfaced: Your Tookit for Understanding and Maximizing Social Media by Jacob Morgan.

About Deirdre*:
Deirdre Breakenridge is President and Executive Director of Communications at PFS Marketwyse, a marketing ommunications agency in New Jersey. A veteran in the PR industry, Deirdre leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic PR campaigns. She counsels senior level executives at companies including ASCO, Hersheys, JVC, KRAFT, and Michael C. Fina.

Deirdre is an adjunct professor at Fairleigh Dickinson University in
Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She is the author of four Financial Times/Prentice Hall business books: Putting the Public Back in Public Relations, PR 2.0 New Media, New Tools, New Audiences, The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy.

Deirdre has spoken publicly on the topics of PR, social media communications, digital marketing, and brand building for the Public Relations Society of America (PRSA), Public Relations Institute of Australia (PRIA), The National Association of Broadcasters (NAB), Strategic ResearchInstitute (SRI), Women’s Presidents Organization (WPO), Tier1Research, and at a number of colleges and universities. Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club.

Deirdre’s blog is PR 2.0 Strategies at www.deirdrebreakenridge.com.

You can purchase a copy of ‘Putting the Public Back in Public Relations’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: The Ten Commandments for Effective Standards and 30 Days to Social Media Success

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; one author I am currently working with ‘The Ten Commandments for Effective Standards’ by Karen Bartleson and one book on the business Amazon list ’30 Days to Social Media Success’ by Gail Martin.

The books I cover in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Ten Commandments for Effective Standards: Practical Insights for creating Technical Standards’

by Karen Bartleson

Ten Commandments for Effective Standards book by Karen Bartleson

“Karen does an excellent job in illuminating the sometimes murky workings of standards groups. In espousing her ‘commandments,’ she identifies the often innocuous situations that have caused major
issues in the standards world and how to avoid those types of issues in the first place. This book should be required reading for anyone who will be participating in a standards organization, both inside and
outside the EDA world.”
Stan Krolikoski, Group Director, Cadence Design Systems; and Chair, IEEE Design Automation Standards Committee

“‘The Ten Commandments for Effective Standards’ is a great companion to the standards developer and for standards committee leadership. It is an even better companion to those who wait for and use standards, as it serves to remind adopters that there are many facets to standards development that need to be addressed to get to a completed standard. This helps explain why it often takes so much
time for some standards and why it is fast for others. If you follow the commandments you may have a smoother and quicker path to standards success. I expect standards developer conversations to begin to use more of the terms ‘The Ten Commandments for Effective Standards’ defines to usher further rapid development of business-relevant standards. As all good standards evolve, I look to Karen to be on the lookout for additional commandments that might be worthy to join the ten she has detailed here.”
Dennis B. Brophy, Director of Strategic Business Development, Mentor Graphics Corporation

A few points about technical standards Karen discusses in the book:

Standards can make markets grow. When a common interface is made available for use, competitors can develop new products around it. A standard can prevent a monopoly by giving more than one company the opportunity to create compatible products.

Tasks are simpler and less error prone when standards are used. Designing a computer chip is an enormous undertaking. Writing the description of the design in standard formats instead of rewriting it in a variety of them not only saves time but also prevents errors from being introduced during rewrites.

Standards can fuel innovation by providing a common starting point. Shared protocols for communicating data make the Internet phenomenal. Universal audio and video formats give rise to a myriad of music, games, and movies—and products that play them.

About the Book*:

Technical standards play an important role in business as well as everyday life. They provide opportunities for market growth and competition. They enable interoperability. They make customers happier. They bring order out of chaos. Existing technical standards are being updated constantly, and new ones are being produced in increasingly greater numbers.

But do you know what it takes to create an “effective” standard?

‘The Ten Commandments for Effective Standards,’ written by computer chip industry veteran Karen Bartleson and illustrated by corporate cartoonist Rick Jamison, will not only provide you with ideas for creating better standards, it will also provide you with a newfound understanding of standards and their importance, respect for the standardization process, and ways you can leverage others’ industry expertise to help you succeed in creating more effective technical standards.

Based upon twenty years of experience in the area of standards for electronic design automation and ideas drawn from other industry experts, ‘The Ten Commandments for Effective Standards’ provides you with a list of procedural imperatives about what works and what doesn’t work when developing effective technical standards.

This book will teach you how applying Bartleson’s commandments to day-to-day standards activities can help make your resulting standards more effective and easier to adopt. From the Golden Rule of effective standards — “cooperate on standards, compete on products” — which points to the essence of standardization, to the tenth commandment — “know that standards have technical and business aspects” — which declares the importance of a standard’s commercial implications, this book will provide you with a foundation for preparing for and performing in the technical standards arena.

Whether you are already involved in the process of creating technical standards or are interested in learning more about it, Bartleson’s ‘The Ten Commandments for Effective Standards’ is standard reading for anyone pursuing knowledge, excellence, and success in the field of technical standards.

About Karen*:
Karen Bartleson has three decades’ experience in the computer chip industry. She is known for her work in the area of standards for electronic design automation. Bartleson is also one the pioneers into social media in her industry, including Twitter. She is the author of The Standards Game, a blog focused on the standards arena.

Karen holds a BSEE from California Polytechnic University, San Luis Obispo, CA, and was the recipient of the Marie R. Pistilli Women in Design Automation Achievement Award in 2002. Her Twitter handle is @karenbartleson.

You can purchase a copy of ‘The Ten Commandments for Effective Standards’ online from the publisher site, Synopsis Press or on Amazon. *I did receive a digital copy of this book from the publisher to help in the promotion of the book.

Next, I would like to introduce you to a book on the business book list on Amazon and on my reading list: ’30 Days to Social Media Success’.

30 Days to Social Media Success

by Gail Martin

“Just about everywhere you turn these days, someone has a Facebook page, Twitter account, or LinkedIn profile – and they’re dying to use them to promote something to you; however, no matter how hard they try, not everyone is a skilled student of these invaluable tools of social media, and their lack of applied insight could actually end up working against them…

Throughout the pages of 30 Days To Social Media Success, bestselling author and marketing expert Gail Martin outlines a comprehensive strategy for the optimal use of social media. Highlighting the various similarities and differences between the online communities, Martin does a standout job of apprising the reader of the most effective ways to make social media work for their purposes. Chief among them: identifying from the outset precisely what your goals are for using the applications. By doing so, you provide yourself with the added advantage of knowing exactly how to use the tools to get just what you need out of them.

For the savvy business professional seeking to get a leg up in the increasingly competitive global marketplace, 30 Days To Social Media Success is an essential guide to considerably boosting your ongoing sales & marketing efforts. A must read.”
Dawn Jefferson
Apex Reviews

About the Book*
Small business owners and solo professionals know they’re supposed to use social media to increase sales, but how should they start?

Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.

This book makes it easy to tap into the power of today’s hottest social media sites to:

# Get global impact out of press releases, articles, blog posts, and book reviews.

# Increase your personal and corporate visibility as the go-to expert in your industry.

# Build relationships with clients and connect with ideal prospects.

# Network around the world and around the clock with people who need what you have to offer.

Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

About Gail*:

Best-selling author Gail Martin is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She’s the “Get Results Resource” for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Martin is also the author of The Thrifty Author’s Guide to Launching Your Book. Gail lives in Charlotte, North Carolina and can be visited online at www.GailMartinMarketing.com.

*courtesy of book website and Amazon

You can purchase a copy of ’30 Days to Social Media Success’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: #PRIVACYtweet & Share This!

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to manage their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; one author I am currently working with ‘#PRIVACYtweet’ by Lori Ruff and one book on the social media Amazon list ‘Share This!’ by Deanna Zandt.

The books I discuss in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘#PRIVACYtweet:Addressing Privacy Concerns in the Day of Social Media’

by Lori Ruff

privacytweetmid

“Whatever you believe about online privacy and its implications on your life and business, this book will help you better understand what you need to believe.”
Jay Deragon, @JDeragon, Coauthor The Virtual Handshake, The Emergence of The Relationship Economy, and http://www.relationship-economy.com, one of the top 150 blogs in the world

“Very relevant, entirely timely, proper perspective: all the elements you want when you’re going to learn.”
JoshuaABarnes, @joshuaatbarnes, Director of Information Technology, Socialmatica, Inc.

Here are a few of the tweets from the book:

#2 You can’t hide in The Cloud. If you’re going to participate in the online community, do it with deliberation & thought.

#13 Being online is like being a player on a professional football team. You know you’re being watched. Act like it.

#15 Business professionals need to be on LinkedIn and engaged. Share only what you would at your office.

#35 Bullying is not only alive and well; it is more common than you’d hope. Call out cyberbullying: help those attacked.

#48 Did your computer come with security software? Use it, keep it updated, run it on schedule. It will
help save your A$&.

#76 Each individual has sole responsibility for posts published in any form of online social media. Via @maltaee

About the Book*:

Concerns about privacy are not new. Since time immemorial, we humans have valued and guarded our privacy, often jealously or violently. It is therefore no surprise that privacy online is of such great concern in our connected world. Today, when we conduct so much of our life online–bank transactions, credit card payments, transmission of personal messages and images to friends and family–it is completely understandable that we should be concerned about the privacy of our communication and information.

Privacy concerns in the virtual world are often compounded by lack of information and awareness. Not all of us are completely clear on how we should guard our privacy on the Internet. Especially in the corporate world, privacy becomes a huge concern, since it is not only the individual employee who can be at risk, but co-workers and the corporate entity too. Can privacy be guaranteed? How can you raise employee awareness on privacy issues? These are just a few of the questions that Lori Ruff is so well-qualified to address.

In #PRIVACYtweet , Lori tells you–in the succinct and ever-popular tweet format–what exactly privacy on the Internet means to your organization. To cite just one example, she addresses the need for privacy issues to be part of a hiring firm’s requirements and why they must be in line with customer relations. You don’t have to be an Internet guru to perceive and benefit from her experience and wisdom. Using Lori’s book you can secure your privacy at the individual, group and corporate levels without paranoia. Read PrivacyTweet to clear the fear, so that you approach the Internet with caution, yet confidence.

About Lori*:
Lori Ruff, author of numerous books and famed speaker at conferences and training sessions, has taught technology and Internet courses since 1999 and helped thousands of people find success online. She is now living her life out loud in the social media world.

Dubbed The LinkedIn Diva, Lori is the 9th most connected woman on LinkedIn, with a full Facebook friends list and close to 50,000 followers on Twitter.

You can purchase a copy of ‘#PRIVACYtweet:Addressing Privacy Concerns in the Day of Social Media’ online on the publisher site, Happy About or on Amazon. *I did receive a copy of this book from the publisher to help in the promotion of the book

Next, I would like to introduce you to a book on the social media list on Amazon and on my reading list: ‘Share This! How you will change the world with Social Media’.

Share This! How you will change the world with Social Media

by Deanna Zandt

“If you are an activist or a concerned citizen and you are new to social media, start with Share This! Deanna Zandt has deep knowledge, broad experience, a knack for clear and simple explanation, a talent for storytelling, and a wonderfully engaging voice.”
–Howard Rheingold, author of Smart Mobs and lecturer, University of California Berkeley and Stanford University

About the Book*

Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there’s anything wrong with that).

At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn’t change. Progressives need to get on social networks and share their stories, join conversations, connect with others–and not just others exactly like themselves. It’s vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species–if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.”

But there are definitely dos and don’ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations.

The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change–and, incidentally, have some fun doing it.

About Deanna Zandt*:

Deanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking (forthcoming: Berrett-Koehler, June 2010). She is a consultant to key progressive media organizations including AlterNet and Jim Hightower’s Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders. Zandt specializes in social media, and is a leading expert in women and technology. She works with groups to create and implement effective web strategies toward organizational goals of civic engagement and empowerment, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including the National Conference on Media Reform, Bioneers, America’s Future Now (formerly “Take Back America,”) Women Action & The Media, and provides beginner and advanced workshops both online and in person.

In January 2009, Deanna was chosen as a fellow for the Progressive Women’s Voices program at the Women’s Media Center. She also serves as a technology advisor to a number of organizations, including Feministing, The Girls & Boys Projects and Women Action & The Media.

In addition to her technology work, Deanna writes and illustrates graphic stories and comics, and volunteers with dog rescue organization Rat Terrier ResQ.

*courtesy of book website and Amazon

You can purchase a copy of ‘Share This!’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: Scrappy General Management and Implementing Word of Mouth Marketing

by

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors by managing their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; one author I am currently working with ‘Scrappy General Management’ by Michael Horton and one book on the social media Amazon list ‘Word of Mouth Marketing’ by Idil M. Cakim.

The books I discuss in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Scrappy General Management: Common Sense Practices to Avoid Calamities, Catastrophies, and Lackluster Results’

by Michael Horton

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I would first like to share with you an excerpt from the Author’s Note ( I believe it is very telling and reflects the point of the book).

So why this book? When I started in the GM role, I had little idea ofwhat a GM was meant to do. The title does give you a good hint as to what’s required; kind of like General Electric tells you the company has something to do with electricity. But one thing’s for sure, I couldn’t ask my boss, as I’d just spent a good deal of time convincing him that I knew what I was doing so that I could get the job.

While there is a plethora of literature on the different aspects of leadership, management, and marketing, it is rarely brought together in a useful form. A wise person once said, “There is no such thing as coincidence.” If something works once, and you understand the how’s and why’s, there’s a damn good chance you can get it to work again. And if the concept also happens by some stroke of luck to agree with some sort of academic theory, then by classic triangulation you have something that perhaps is worth documenting.

It doesn’t matter if you’re working in good times or bad, at the end of the day solid, common-sense management practice will serve you and your team well and allow you to achieve the results that you deserve. So enjoy the book, and I hope it helps you avoid calamities and produce results that are far from “lackluster.”

“Practical advice from a leader who has ‘been there!’ What is better than learning from experience? Learning from someone else’s experience—get Scrappy!”
–Marshall Goldsmith, Author of The New York Times bestsellers MOJO and What Got You Here Won’t Get You There

About the Book*:

Ok, you’re the boss now, not of a section, or the team of a particular function — but of the whole shooting match, end to end. You are the business’s general manager and the staff looks to you for their livelihoods (yes you). So you have to strategize, sell, supply and service, collect the cash, provision, train and motivate your people, delight your clients and at the end of the day, return a profit to the business owners. So where the hell do you start? How do you know that you’re not neglecting any aspect that will bite you on the bum later?

Don’t stress, it’s not all that hard and it can be an extremely enjoyable and rewarding process. This book will provide you with the 7 common sense and repeatable steps that will guide you through running a business that everyone will be proud to be associated with.

The intended reader is someone moving up from middle management — or running their own business. The book is aimed to provide an easy to follow road map that will give some comfort and order amid the chaos of information and expectations…Helping with the ‘what do I do next?’ question that no-one wants to ask for the fear of appearing that they’re not up to it.

About Michael*:

Michael Horton is Vice President for the Australian Chemical, Energy, and Natural Resources division of Computer Sciences Corporation (CSC), with responsibility for annual revenues of $360 million and a matrix responsibility for 2,000 people. Michael has 28 years experience in the Information Technology Industry, 21 years of that in a management capacity and has been employed at CSC since 1994. During his time at CSC, he has held senior management positions in Western Australia, Victoria and New South Wales, Australia. Since 2000 he has also completed challenging assignments based in Singapore, Kuala Lumpur, Malaysia, Maidstone in the UK and San Diego, USA.

Michael holds an Associate Diploma in Applied Science from Edith Cowan University in Western Australia, a Master of IT Management from Charles Sturt University in New South Wales and is Project Management Institute (PMI) certified. He is married, with two teenage children and enjoys surfing, sailing and holidaying at every opportunity.

You can purchase a copy of ‘Scrappy about General Management: Common Sense Practices to Avoid Calamities, Catastrophes and Lackluster Results’ online on the publisher site, Happy About or on Amazon.*I did receive a copy of this book from the publisher to help in the promotion of the book

Next, I would like to introduce you to a book on the social media list on Amazon and on my reading list: ‘Word of Mouth Marketing’.

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

by Idil M. Cakim

“Cakim gets it—and always has! Great word of mouth starts with basics like product quality and customer service. Her book is a treasure trove of ‘get started now’ suggestions on how to better serve consumers, and their most genuine, authentic, and meaningful stories.”
—Pete Blackshaw, Executive Vice President, Digital Strategic Services, Nielsen Online

About the Book*

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.

* Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
* Reveals how word of mouth disperses online
* Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
* Explains how to design online word of mouth campaigns
* Includes measurement tools to gauge the impact word of mouth campaigns

Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

About Idil M. Cakim*:

Idil M. Cakim is Vice President of Inter-active Media at GolinHarris, a global public relations firm. She served on the board of the Word of Mouth Marketing Association, whose members include Dell, Microsoft, Hilton, Amway Global, and the AARP. She regularly publishes articles in business magazines and trade publications on social media and word- of-mouth strategies and has been quoted as an expert in online communications in the New York Times, the Financial Times, Harvard Business Review, CNet News, the Chicago Tribune, and other media.

*courtesy of book website and Amazon

You can purchase a copy of ‘Implementing Word of Mouth Marketing’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.