The Stars Never Interrupt Me
I’m an introvert. Always have been. Painfully shy when stretched too far.
I love people. Interacting, talking, learning. No holds barred conversations exhilarate me like a thrill ride edging out of control. I leave conferences and speaking gigs ready to be alone and … um … kind of cranky.
It’s then that I need permission to think my own thoughts, find my own feet, realign with the universe, on my own.
After a day of conference talks and highly engaging meetings, I went to dinner with two of the best folks in the world. They were fun and lovely. The food was marvelous. The conversation got better for me when it started to slow. It was a nice transition. We stayed up late talking about companies and events and ways to use the web in this new conversational world.
One by one, the others went their ways to crash. I went for a walk with the night sky, delighted to see Orion waiting like an old friend. I got thinking about people and stars. Then I thought about stars as the original shiny objects — how, unlike the shiny things on the Internet, stars don’t demand our attention. Stars are experts at permission marketing. Here are seven things I learned about permission marketing from looking at the stars.
- The Opt In. Stars shine with understated elegance and beauty waiting for me to opt in.
- The Respect. Stars don’t interrupt, steal, or borrow my time. They anticipate and await my attention with a distance that allows me to move, breathe and live my life without them, if I choose.
- The Signal without Noise. Stars don’t draw overdue attention to themselves. Falling starts don’t fall in my face to get me to notice them.
- The Relevance. When I look at the stars the message is always fresh, inspiring, and meaningful in my life.
- The Emotional Attraction. I always feel better for having participated in a star show.
- The Viral Response. I always want to tell folks about what I saw and how it moved me.
- The Delivery on the Promise. I’ve never been disappointed by looking at the stars.
Stars are available, relevant, and personal. Even when we look at them from afar, they put on a show.
If we take a cue from the stars, we can offer value that will lift folks up and make them feel good to pass it on. And like the stars we won’t have to worry about having an audience who values us.
People and stars have a lot more in common than just what we’re made of.
Have you seen any shining offers lately?
–ME “Liz” Strauss
Work with Liz on your web presence.
