Every Great Offer Has a Part of You Inside It
Last week in Arizona, I had the pleasure of a “long-thoght” conversation with that great mind that is @MikeCassidyAZ on Twitter. We discussed how we both got where we are – the ups, the downs, the people we work with and the people who buy what we offer.
I had the joy and pleasure of being able to share with him the project that @starbucker and I are launching in the first quarter of 2011. The endeavor is what we’re calling the “New Leadership and Loyalty Business,” and one part in particularly reflects and expands all that we’ve learned in the five years we’ve been working with the leaders who share their time with us at SOBCon.
As I talked Mike through the genesis of the training program that we’ve developed. I explained the nuance and the thinking behind each question and each task set before the group in action. And as he walked with me through the vision, it was obvious he could see the impact and influence of what we’re offering. In fact, his reaction was similar to the one that keeps happening.
I’m starting to feel like Billy Mays saying “But wait! You haven’t hear the best part yet!”
What was so compelling about the offer that makes folks immediately want to bring it into their building? And I’m so aware of the risk of talking so much that I “buy back” the interest I’ve generated. Yet that never seems to happen.
So after our conversation. I spent some time thinking about what makes the new offer, the new idea that we’re bringing, so attractive and compelling that to a person folks are paying attention and asking to hear more and more about it.
And here’s the best of my thinking on what drives their attraction.
- The concept has been years in the thinking, Thousands of hours have been spent doing it, writing about it, discovering the holes in the process and fixing them.
- It’s based on the skills and successes that @starbucker and I have had with SOBCon and in our business careers.
- We’ve been looking at the problems of the people we love serving and tweaking what we’re doing to suit their situations in ways that make it easier, faster, and more meaningful for them to be heroes at what they do.
In other words, it’s darn good and hard business thinking, but that’s not what makes it so compelling.
The critical part is that we’ve put ourselves into the risk not just the benefit.
We’ve built in accountability that holds us equally responsible with every member of the team for the success of what we bring. No skimping. We’re in — willing to lay our time, resources, and trust on the line to deliver a successful outcome.
Leaders want to build something they can’t build alone.
How do you get people to invest and participate in your business, your brand, or your projects by sharing the risk as well as the benefits?
–ME “Liz” Strauss
Work with Liz on your business!!
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