What is Missing? Are you Working Smarter – Not Harder?

By Deb Bixler

Entrepreneurs are a determined group of people. A home based business owner will work to the point of exhaustion to make her business successful.

The thing is that entrepreneurs who learn to work smart are the ones that find much more success than the ones who just work hard. When you know how to add what your home based business is missing to make it successful, you can spend more time growing that business and less time worrying about how much money you are losing.

Word of Mouth

The fastest way to make your business successful is to get other people talking about it.

The best way to do that is to talk about your business every chance you get without being pushy. If you do it right, you will get people to ask you about what you do and open the door for you to discuss your business.

For example, if when someone asks you what you did over the weekend, you tell them that you had a blast, made some money and met some wonderful new people at your direct sales event, then you may create curiosity.

Curiosity is what gets them to ask you how you did it. After that the door is opened for you to talk about your business.

The goal is to sprinkle one liners in your conversation all the time that are generating interest so that people ask you to tell them more. That is smart!

Create Your Business Internet Presence

Is your small business missing the complete internet presence it needs to make it successful? A complete Internet marketing program for your company should include your own website, a page on each of the top social networking websites and a blog.

Once you have all of these in place, you need to add new content and work on these sites every day. The more work you put into your internet presence, the more return you will get in the form of new customers and more revenue.

Even if you are affiliated with a direct sales company that is well branded on the web, you should be consistently putting time into using the internet to connect the web for YOU!

When an independent home business consultant connects the web they become more powerful.

Business Urgency With Seasonal Products

There are a lot of ways to keep people interested in your business all year round, but the most effective way is to offer full lines of seasonal products that people need and want.

Everyone loves Christmas decorations during the holidays, so you need to carry them. During the summer, people want to cool off and things they can put in their yard or garden to make them unique.

There are many ways to establish your business urgency that you can tap into:

• Do your specials reflect the seasonal urgency?
• Do you have expiring products?
• Is a new catalog coming out?
• Is there a different business theme each month?
• Or can you create a new theme each month?

Your Passion and Enthusiasm

Nothing spreads word of mouth advertising faster than a business owner who is enthusiastic about what she does. If you are in the home sales industry, then you need to be enthusiastic about each of your events.

It is true that enthusiasm is contagious and that people will talk about you and your business in a positive way to others if you make them feel good about what you do, but think about what sets you apart and how you can convey that passionately to everyone you meet.

Sometimes it can be the smallest details that make your business attractive to customers. If you want your business to be successful, then you need to analyze it to find out what is missing and then fill in the empty spaces. The more smart work you put into your business, the greater the financial returns will be.