We asked SOBCon alumnus David Sherbow what the ROI of Relationships meant to him — here was his reply:
“I’ve been in the urban independent record promotion business for 15 years. Many would say that I am one of the best if not the best at what I do. Everybody thinks that getting records on the radio is all about money. Every big record company has money. The great differentiator is the type and quality of relationships you have built. I worked for the VP of Marketing and Promotion of Def Jam Records for 10 years. For the first 5 he taught me everything he knew and passed on his relationships. For the second five years I ran his business by myself and became better at it then he was. When we parted ways it is only because of the relationship he passed on or allowed me to make on my own that has allowed me to survive profitably in what is an extremely difficult business for the last five years.”
David blogs at MusicBizGuy.Com , and you can find him on Twitter @MusicBizGuy. Also, his new website, MPTrax.Com, the first user generated music booking utility, just went up. Check out his 3 minute video presentation on MPTrax.
So what does the ROI of Relationships mean to you? Let us know on a comment to this post, or put up a post of your own and link to us.
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