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3 Tips for Gathering User-Generated Content To Write A Blog Post

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By Dorien Morin-van Dam

Creating content is a tough task, especially since everything you want to write about has already been written about. It’s tough to be original, isn’t it? In recent months I’ve seen a surge in articles being written about user-generated content and how to create it. I have also spotted more and more articles written with user-generated content.

river flowing through farmland aerial shot

There are many social media platforms that lend themselves perfectly for sharing user-generated content; two very well known visual platforms come to mind first. The first one is Pinterest and the second platform is Instagram.

On Pinterest, people re-pin pretty pictures other people pinned before them – 80% of pins are re-pins. On Instagram, using re-post apps, people can easily find and share other peoples pictures, too!

But what about written content? Can we use text-based user-generated content?

A perfect example of written user-generated content is, of course, quotes! Who hasn’t seen and shared quotes on social media? I know I have. It would be a stretch to write a whole blog post just with quotes (it has been done), but I am here to suggest several other techniques that may help you seek out user-generated content.

Here are my 3 tips for writing a blog post simply by asking the right people!

1. Ask your fans.

One way I use my Facebook audience, for example, is to give them two or three words and let them free-associate with those. I often get great ideas for blog posts based on their answers. It shows what is foremost on their minds. I also ask questions on Twitter, but since my audience is greater and more diverse, it has not been as effective for me as asking my Facebook fans.

2. Ask the experts in your circles of influence.

You can do this via email or dedicated Facebook group. Those would be my first choices as I recommend you reach out to each individual privately, and of course, offer to link to them once your write your blog post. Here are some ideas on how to crowdsource content from the experts:

  • You can give each of them the same question (or hypothetical) situation to answer in their own way.
  • You can ask them to give you real life questions (sourced from their audience) about a specific topic you provide i.e Pinterest, LinkedIn profile, Twitter Cards.
  • You can ask them for a solution to a problem you are having. If you ask five experts you will be sure to get five different solutions.
  • You can ask for an interview from an expert. Whether you have created a set series of questions, or you make it up as you go, interviewing someone in your industry, a leader, is a great way to get user-generated content. You will be using their words, their thoughts, to write your blog.

3. Ask your peers.

Your peers are the people in your industry, your co-workers, your fellow bloggers and entrepreneurs. I love involving them and asking them questions or get input from them on a certain topic. People also love to be quoted.

If you go to your peers for a quote, at least they will be aware your are writing something that mentions them and will look for your article to be published.

Alternatively, you could read a series of articles written by your peers and take quotes, and link back of course, highlighting their take on issues.

Your Turn:

• Have you used any of these techniques to get content for your blog?

• Do you enjoy reading these types of blog posts?

• Can you think of other ways to gather user-generated content?

Author’s Bio: Dorien Morin-van Dam is owner and social media marketer at More In Media, a social media consultancy in Myrtle Beach, South Carolina. Dorien provides social media consulting, management, training and education; she is passionate about teaching social media to small business owners. She services clients all over the USA and has worked in many different industries as well as with several NPO’s. In her spare time, Dorien manages four kids, three dogs and a husband. She runs marathons and loves to bake, travel and read.

Photo Credit: eutoxeres via Compfight cc

Are Your Employees Insured Against Disaster?

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adoccFor those who own their own small business, decisions must be made on a daily basis.

One of the big decisions that can weigh on the shoulders of small business owners is the one of whether to offer group health insurance or not.

For those owners trying to decide one way or another, check out the following FAQ’s for some answers:

Group Health Insurance FAQ

  1. Does a small business have to offer health insurance to its employees?

No. Unless a small business has 50 or more employees, group health insurance is completely optional.

  1. Why should small businesses offer health insurance to their employees?

If a small business owner does decide to offer group health insurance, his or her employees may seek health assistance quicker if a health issue arises and less work and time may be missed. Though health insurance is an expense to the employer, the goal is to save money in the long run by providing good health care options to employee so they can stay healthier and miss less work. If a serious illness or health condition arises, they’ll have security in getting the proper care they need.

Also, some employees may have benefits as one of their own job requirements. A small business owner can miss out on an excellent employee if they do not offer group health insurance. Many employees feel that if their employer cannot provide health insurance, the loyalty of the company is lacking and they may choose to go elsewhere, where insurance is covered.

  1. Should employees have a say in deciding on group insurance?

That would really be up to the employer, but usually it is better if the employer just makes these choices.

Employees have enough to choose from within the given plan; it’s probably best for the owner to go ahead and choose the best health insurance company to fit the needs of the small business and then offer the plan to the employees.

  1. How does an employer/small business owner go about choosing the best company to provide coverage?

The best way to narrow down the different providers is to begin with research. Employers should research online, make some phone calls and have a list ready with questions they have and whatever requirements they have for their company and employees.

Yes, it’s tough for a business owner to make so many decisions every day.

Figuring out his or her employee’s health care is not an easy one.

But if it is a possibility to offer the option of group health insurance, it’s a great way for a small business owner to make employees feel well taken care of.

As a small business owner, how have you gone about covering your employees?

Photo credit: Image courtesy of photostock / FreeDigitalPhotos.net

About the Author: Heather Legg is a writer who covers topics on small business, social media and mindful living.

Having Inconsistent Contact with Customers?

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acontact

You have a fantastic website that gives customers all of the information they need about your product or service. You may even have a blog to go with your website to provide further information or to answer questions.

However, many businesses often overlook the importance of one page: the Contact Us form.

Even if they include it on the site, they fail to maximize its potential.

Call to Action

Businesses often lack the knowledge on how to use call to actions to convert more customers by making the contact form a bigger part of the website.

It’s commonly added to the menu along with the other pages on the site. However, a link to the form should be included with all of your calls to action.

At the point where you invite customers to contact you, there should be a link that makes it easy for them to do just that. If they have to navigate from somewhere else, they may get distracted and forget to complete the action.

What Makes a Good Contact Page

After viewing your website, the Contact form is the next “first impression” that you make.

If someone is taking the time to contact you for any reason, you want to make it a positive experience for them. It should be easy to access and have personality, but it should not be cluttered. You don’t want your visitors to get bogged down with what is on the page and forget to actually make contact with you.

The problem with many standard Contact pages is that they are designed solely for functionality without thought about the people that will be using them.

As Howard Yeh, founder, investor and president of ContactUs.com says about the process of designing a contact form, “We approach the problems that websites face not just as web developers, but as online marketers, experienced lead-generators and sales account managers. And with that mindset, we’ve built both features and data solutions to make those jobs easier.”

You want to look at your Contact page as a marketer.

Does it provide a warm welcome and then a call to action that visitors will understand?

It should also be short and efficient.

Collect the necessary information to provide an accurate and thorough reply but don’t waste your visitors’ time filling out unnecessary fields.

Multiple Avenues to Reach You

While some customers will feel more comfortable with the idea of sending out a message or email, others still prefer a phone call.

A contact link should be visible on all pages right in the area where it does the most good.

On some pages, this may be as a sidebar while on others; you might want it right below a product or list of services you provide.

An effective Contact Us form is one that converts your visitors into customers. It is included as a way to help you establish new relationships and continue to grow current ones.

Make sure your contact page is working for you.

Photo credit: Image courtesy of Stuart Miles / FreeDigitalPhotos.net

About the Author: Joyce Morse is an author who writes on a variety of topics, including content marketing and small business.

How Amazon Became the “Default”

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When I need to buy something, whether it’s a set of s’mores skewers or the latest bestseller, I click on over to Amazon.com first.

It’s taken me a while to recognize this behavior, because I was doing it very unconsciously.

Amazon.com logo

How did this happen?

Amazon.com is my “default” place to buy things. They have simply removed every trace of friction from the shopping experience. To the point that other factors like price and diversity of selection take a back seat.

You may not have the resources of Amazon, but you should aspire to be the “default” provider of whatever service or product you offer.

Remove Purchase Friction:

Answer Questions

Amazon has to sell you things that you can’t feel or touch, so it has to provide you with every single bit of information you might want before buying. Consider the lessons of Marcus Sheridan, “The Sales Lion,” who saved his pool company (and built an empire) by answering every single question right on his website.

Establish Trust

As an entrepreneur, you may not have a recognized name. But Amazon started somewhere too. They incorporated a ratings system for their shopkeeper program so that you can clearly see reputation as a buyer. Look for ways to build trust with your prospects and customers– whether it’s social proof, testimonials, or being maniacal about follow-through.

Remember Your Customers

One reason why Amazon is the default is that they store my credit card information, and they remember everything I’ve bought since the site went live. I hate having to go find my purse, pull out my credit card, and type in those numbers. Have you thought about ways you can streamline invoicing for your customers? Do you offer different options for billing, discounts for annual payments? When your customer contacts you, can you pull up a record of their purchase history?

Offer White Glove Delivery

Recent news items about drones, food lockers, and other innovations coming from Amazon make it obvious that they are very focused on delivering as fast as possible. How magical is it that you can, with one click, have a book delivered to your device in seconds? What parts of your product or service can you deliver for instant gratification? Perhaps you can make sure that the customer receives some component of the service immediately, even if the whole transaction can’t be instantaneous.

Be Proactive

Amazon will sometimes offer me recommendations, remind me of family birthdays, and provide other proactive information as I need it. When you see an opportunity to add value to your customers, do it! If you see an article that is directly relevant to your prospect’s challenges, go ahead and send it. Be proactive and be useful.

Reaching default status is the Holy Grail of sales. Think about it…when was the last time you switched toothpaste brands? Do you get all confused when your favorite product changes its packaging?

All of the key points above relate to one thing–considering the customer’s thought process and experience first.

Focus on removing any trace of friction from the customer’s buying process, and you might earn a spot as the “go-to” provider.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

The Formula for Better Business Productivity

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asuccesssFor your business to truly prosper and ultimately achieve its goals, you must look for ways to increase productivity or, simply put, find ways to get more done without sharply increasing your expenses.

Before exploring measures you can take to boost productivity in your workplace, it may be helpful to look at some of the things workers consider major obstacles to achieving optimal productivity.

Workplace Productivity Survey

Harris Interactive, a market research firm best known for its Harris Poll, in late March 2013 conducted a survey of just more than 2,000 professionals to get their views on productivity. The survey, commissioned by Ask.com, was designed to gather input on the factors that both hinder and maximize productivity in the workplace.

Reporting on the survey’s results in “Forbes,” Jacquelyn Smith said more than 60 percent of respondents cited noisy co-workers as a major productivity killer.

Somewhat surprisingly, 63 percent of those surveyed said they feel they can be more productive in a quiet personal workspace in the office than if they were working from home. The emphasis here is on quiet and personal.

Cubicles Rejected

More than a quarter of the survey’s respondents said they believed they could be most productive in an open office setting as opposed to a cube farm or a workplace that consists of separate offices.

The opposition to cubicles came as no surprise to Lisa Ross, vice president of human resources at Ask.com.

In the interview with “Forbes,” she said cubicles “are great for maximizing office space, but cubes are not known for being particularly exciting or inspiring. Your personal workspace is where you spend the bulk of your time, and I think office workers in general are hungry for something different.”

Impromptu Meetings

Another widely cited productivity killer is the impromptu meeting that occurs when co-workers drop in at another employee’s workspace.

Although these so-called meetings may begin with a work-related matter, they all too often devolve into conversations about issues that are totally unrelated to business. Nearly half of all survey respondents said they prefer to hash out work-related questions via email, instant messaging, or by telephone.

Other obstacles to productivity cited by survey respondents include group projects and sitting next to a supervisor.

Eliminate Productivity Killers

Hopefully, you can realize some productivity gains by eliminating some of these productivity killers in your workplace.

To do even more, here are six ways to take your office productivity into the next generation:

Five of these suggestions for increasing productivity come from Odessa Hopkins, owner of a marketing and advertising consultancy in Greenbelt, Maryland.

She shared her tips with writer Kelly K. Spors, who summed them up in an article for Entrepreneur.com.

Prioritize To-Do Lists

1. Prioritize projects based on their revenue-generating potential. It’s also helpful to take complex projects and break them into more manageable segments and attach a deadline to each.

2. Delegate or outsource tasks that don’t generate revenue. As a business owner, you may be tempted to try to juggle such essential tasks as bookkeeping, copywriting, and payroll, even though you may not be fully qualified to handle these responsibilities. This creates a time-consuming distraction from the all-important task of making money, which should be your top priority.

Don’t Over Check Email

3. Don’t interrupt your workflow by constantly checking your email inbox. Set your email server to retrieve messages only manually or at less frequent intervals — such as every 90 minutes. Respond immediately to email messages that require only a simple reply so that you don’t end up reviewing the same message two or more times.

4. Maximize your use of technology shortcuts. The inexorable advance of technology means that new tools become available every day that can streamline office and other workplace procedures significantly. Try to stay abreast of such new technology and the time savings it offers.

Train Employees Well

5. Train your employees well. While it may take a bit more time during the employee orientation process, it will save a great deal of time in the long run. Make sure your employees fully understand the jobs they are to perform and all the individual tasks involved. Otherwise, you and other workplace supervisors will be constantly interrupted by questions from employees who are unsure of themselves and how to proceed with various tasks.

Our sixth suggestion comes from an article posted at NevadaSmallBusiness.com and focuses on the importance of keeping your employees healthy.

6. Move proactively to increase workplace health. This might include the establishment of programs to help employees quit unhealthy habits, such as smoking, or the replacement of high-fat, high-sodium vending machine options with healthier choices. As a business owner, you can also encourage exercise programs and make sure that employees have adequate protection against workplace safety hazards. Cutting down on absenteeism due to illness or injury is a sure way to keep productivity at high levels.

Photo credit: newlifeoffice.com

About the Author: Don Amerman is a freelance author who writes extensively about a wide array of business and personal finance topics.

 

Word Choices That Sell

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By Deb Bixler

In the world of sales, the successful sales professional is always trying to close a business deal.

The problem that some inexperienced sales associates run into is that they appear to be pushy when trying to close deals and that turns off the client. Instead of going in for the obvious close at all times, you should use smart word choices that make it a done deal by the time you are done.word choices

Never Offer Yes Or No Questions

Successful sales professionals practice their presentations constantly and one of the things they practice is avoiding yes or no questions. You never want to ask a customer a question that can be answered yes or no because that opens the door for a no answer. Instead, you want to use positive word choices that push the client for an answer that commits to a product sale.

For example, most sales professionals would simply ask the customer if they want a product in the color white. This is a question that can be answered with a no and it can kill a deal. Instead, you should ask the customer if they would like to see the product in white or blue. No matter what color the customer says, it enhances the idea that a sale is imminent.

Avoid Questions That Start With The Word “Can”?

Can I interest you in a better way to close sales? Questions that start with the word “can” will always be yes or no questions.

The better way to ask the opening question of this section would be to say “Would you like a better method to close sales or the secrets to make more money?” Remember, yes or no questions kill a deal and the word “can” is the most common way to create a yes or no question.

Learn To Love The Word “Or”

The simplest way to put it for sales professionals that want to learn how to push a customer to a close is that this or that questions mean money. Choose your words wisely and give your customers a choice, but never give them the chance to say no.

Positive word choices mean everything in sales!

Author’s Bio:
Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business using a party plan business model. She now provides education and services for work at home professionals at the largest party plan training center on the web: CreateACashFlowShow.com. Find her on Twitter: @debbixler.

Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business using a party plan business model. She now provides education and services for work at home professionals at the largest party plan training center on the web: CreateACashFlowShow,com. Find her on Twitter: @debbixler.